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Facebook trials expanding portability tools ahead of FTC hearing

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Facebook is considering expanding the types of data its users are able to port directly to alternative platforms.

In comments on portability sent to US regulators ahead of an FTC hearing on the topic next month, Facebook says it intends to expand the scope of its data portability offerings “in the coming months”.

It also offers some “possible examples” of how it could build on the photo portability tool it began rolling out last year — suggesting it could in future allow users to transfer media they’ve produced or shared on Facebook to a rival platform or take a copy of their “most meaningful posts” elsewhere.

Allowing Facebook-based events to be shared to third party cloud-based calendar services is another example cited in Facebook’s paper.

It suggests expanding portability in such ways could help content creators build their brands on other platforms or help event organizers by enabling them to track Facebook events using calendar based tools.

However there are no firm commitments from Facebook to any specific portability product launches or expansions of what it offers currently.

For now the tech giant only lets Facebook users directly send copies of their photos to Google’s eponymous photo storage service — a transfer tool it switched on for all users this June.

“We remain committed to ensuring the current product remains stable and performant for people and we are also exploring how we might extend this tool, mindful of the need to preserve the privacy of our users and the integrity of our services,” Facebook writes of its photo transfer tool.

On whether it will expand support for porting photos to other rival services (i.e. not just Google Photos) Facebook has this non-committal line to offer regulators: “Supporting these additional use cases will mean finding more destinations to which people can transfer their data. In the short term, we’ll pursue these destination partnerships through bilateral agreements informed by user interest and expressions of interest from potential partners.”

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Beyond allowing photo porting to Google Photos, Facebook users have long been able to download a copy of some of the information it holds on them.

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But the kind of portability regulators are increasingly interested in is about going much further than that — meaning offering mechanisms that enable easy and secure data transfers to other services in a way that could encourage and support fast-moving competition to attention-monopolizing tech giants.

The Federal Trade Commission is due to host a public workshop on September 22, 2020, which it says will  “examine the potential benefits and challenges to consumers and competition raised by data portability”.

The regulator notes that the topic has gained interest following the implementation of major privacy laws that include data portability requirements — such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

It asked for comment submissions by August 21, which is what Facebook’s paper is responding to.

In comments to the Reuters news agency, Facebook’s privacy and public policy manager, Bijan Madhani, said the company wants to see “dedicated portability legislation” coming out of any post-workshop recommendations.

It reports that Facebook supports a portability bill that’s doing the rounds in Congress — called the Access Act, which is sponsored by Democratic Senators Richard Blumenthal and Mark Warner, and Republican senator Josh Hawley — which would require large tech platforms to let their users easily move their data to other services.

Albeit Madhani dubs it a good first step, adding that the company will continue to engage with the lawmakers on shaping its contents.

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“Although some laws already guarantee the right to portability, our experience suggests that companies and people would benefit from additional guidance about what it means to put those rules into practice,” Facebook also writes in its comments to the FTC .

Ahead of dipping its toe into portability via the photo transfer tool, Facebook released a white paper on portability last year, seeking to shape the debate and influence regulatory thinking around any tighter or more narrowly defined portability requirements.

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In recent months Mark Zuckerberg has also put in facetime to lobby EU lawmakers on the topic, as they work on updating regulations around digital services.

The Facebook founder pushed the European Commission to narrow the types of data that should fall under portability rules. In the public discussion with commissioner Thierry Breton, in May, he raised the example of the Cambridge Analytica Facebook data misuse scandal, claiming the episode illustrated the risks of too much platform “openness” — and arguing that there are “direct trade-offs about openness and privacy”.

Zuckerberg went on to press for regulation that helps industry “balance these two important values around openness and privacy”. So it’s clear the company is hoping to shape the conversation about what portability should mean in practice.

Or, to put it another way, Facebook wants to be able to define which data can flow to rivals and which can’t.

“Our position is that portability obligations should not mandate the inclusion of observed and inferred data types,” Facebook writes in further comments to the FTC — lobbying to put broad limits on how much insight rivals would be able to gain into Facebook users who wish to take their data elsewhere.

Both its white paper and comments to the FTC plough this preferred furrow of making portability into a ‘hard problem’ for regulators, by digging up downsides and fleshing out conundrums — such as how to tackle social graph data.

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On portability requests that wrap up data on what Facebook refers to as “non-requesting users”, its comments to the FTC work to sew doubt about the use of consent mechanisms to allow people to grant each other permission to have their data exported from a particular service — with the company questioning whether services “could offer meaningful choice and control to non-requesting users”.

“Would requiring consent inappropriately restrict portability? If not, how could consent be obtained? Should, for example, non-requesting users have the ability to choose whether their data is exported each time one of their friends wants to share it with an app? Could an approach offering this level of granularity or frequency of notice could lead to notice fatigue?” Facebook writes, skipping lightly over the irony given the levels of fatigue its own apps’ default notifications can generate for users.

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Facebook also appears to be advocating for an independent body or regulator to focus on policy questions and liability issues tied to portability, writing in a blog post announcing its FTC submission: “In our comments, we encourage the FTC to examine portability in practice. We also ask it to recommend dedicated federal portability legislation and provide advice to industry on the policy and regulatory tensions we highlight, so that companies implementing data portability have the clear rules and certainty necessary to build privacy-protective products that enhance people’s choice and control online.”

In its FTC submission the company goes on to suggest that “an independent mechanism or body” could “collaboratively set privacy and security standards to ensure data portability partnerships or participation in a portability ecosystem that are transparent and consistent with the broader goals of data portability”.

Facebook then further floats the idea of an accreditation model under which recipients of user data “could demonstrate, through certification to an independent body, that they meet the data protection and processing standards found in a particular regulation, such as the [EU’s] GDPR or associated code of conduct”.

“Accredited entities could then be identified with a seal and would be eligible to receive data from transferring service providers. The independent body (potentially in consultation with relevant regulators) could work to assess compliance of certifying entities, revoking accreditation where appropriate,” it further suggests.

However its paper also notes the risk that requiring accreditation might present a barrier to entry for the small businesses and startups that might otherwise be best positioned to benefit from portability.

TechCrunch

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APPS

Best ASO Tips To Boost Your App Search In 2022

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You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

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Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

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We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

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Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

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Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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