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Facebook unveils its first foray into personal digital healthcare tools

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Nearly a year and a half after the Cambridge Analytica scandal reportedly scuttled Facebook’s fledgling attempts to enter the healthcare market, the social media giant is launching a tool called “Preventive Health” to prompt its users to get regular checkups and connect them to service providers.

The architect of the new service is Dr. Freddy Abnousi, the head of the company’s healthcare research, who was previously linked to an earlier skunkworks initiative that would collect anonymized hospital data and use a technique called “hashing” to match the data to individuals that exist in both data sets — for research, according to CNBC reporting.

Working with the American Cancer Society; the American College of Cardiology; the American Heart Association; and the Centers for Disease Control and Prevention, Facebook is developing a series of digital prompts that will encourage users to get a standard battery of tests that’s important to ensure health for populations of a certain age.

The company’s initial focus is on the top two leading causes of death in the U.S.: heart disease and cancer — along with the flu, which affects millions of Americans each year.

“Heart disease is the number one killer of men and women around the world and in many cases it is 100% preventable. By incorporating prevention reminders into platforms people are accessing every day, we’re giving people the tools they need to be proactive about their heart health,” said Dr. Richard Kovacs, the president of the American College of Cardiology, in a statement.

Users who want to access Facebook’s Preventive Health tools can search in the company’s mobile app to find which checkups are recommended by the company’s partner organizations based on the age and gender of a user.

The tool allows Facebookers to mark when the tests are completed, set reminders to schedule future tests and tell people in their social network about the tool.

Facebook will even direct users to resources on where to have the tests. One thing that the company will not do, Facebook assures potential users, is collect the results of any test.

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“Health is particularly personal, so we took privacy and safety into account from the beginning. For example, Preventive Health allows you to set reminders for your future checkups and mark them as done, but it doesn’t provide us, or the health organizations we’re working with, access to your actual test results,” the company wrote in a statement. “Personal information about your activity in Preventive Health is not shared with third parties, such as health organizations or insurance companies, so it can’t be used for purposes like insurance eligibility.”

The company said that people can also use the new health tool to find locations that administer flu shots.

“Flu vaccines can have wide-ranging benefits beyond just preventing the disease, such as reducing the risk of hospitalization, preventing serious medical events for some people with chronic diseases, and protecting women during and after pregnancy,” said Dr. Nancy Messonnier, Director, National Center for Immunization and Respiratory Diseases, CDC, in a statement. “New tools like this will empower users with instant access to information and resources they need to become a flu fighter in their own communities.”

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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