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Facebook’s redesign goes live with simplified navigation and dark mode

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After months of testing, Facebook’s redesign is finally official. Announced last year at F8, the more minimalist approach to its desktop design has been rolled out in waves. In March, the company added an option to try out the new version. Users could switch back and leave feedback for why they had done so. This week, the redesign becomes official (and until you get it, the option to update manually is available, too). 

Change is hard, especially when it comes to redesigning a popular website. Even the best redesign still requires some rewiring of the user’s brain to adapt. Simplicity is the thing here — that’s a particularly big ask for a platform like Facebook, which is constantly adding new venues for content. Having played around with it in its earlier iteration, I can say that Facebook’s not afraid to leave a blank canvas for this “fresh, simpler” design. Videos, games and groups are among those content types that will be prioritized here. 

The redesign takes cues from the mobile app, designed to offer faster load times and easier navigation (again, it will take getting used to). “We’ve grown since Facebook.com launched 16 years ago,” the company writes. “We’ve built new features, optimized for new devices and operating systems, and expanded to hundreds of languages. Recently we’d focused on the mobile Facebook experience, and realized our desktop site had fallen behind. People need it to keep up.”

For many, however, the biggest news here may be the long-awaited arrival of dark mode for the desktop, as Facebook finally joins the likes of Twitter and countless apps. You’re no doubt well-versed with the benefits of dark mode: it’s easier on the eyes and generally makes for a better video viewing experience (a top priority for the company, these days).

Also new is the ability to create groups, pages and, naturally, ads faster than before. The new version also offers previews of each, so you know what you’re getting yourself into before hitting Publish.

The company says it’s still actively seeking user feedback. So you can voice your inevitable dissatisfaction through the Settings menu. Facebook will continue to tweak the design going forward, in a Sisyphean effort to please everyone on the internet.

TechCrunch

APPS

Best ASO Tips To Boost Your App Search In 2022

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You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

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Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

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Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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