Zoom was never meant to be a social network, but the enterprise video chat app has become essential software for those looking to stay in touch with friends and family during the pandemic.
Today, Facebook looks to steal back the service’s social video chat growth as it globally launches Messenger Rooms, its new group video chat service, supporting video calls with up to 50 participants with no time limits on call length. The feature capitalizes on video chat’s massive spike in usage across services and hooks it up to the growth tactics Facebook used to push Facebook and Instagram Live into everyone’s feeds.
Messenger Rooms is a drop-in video chat, so when a friend using the feature creates a room, Facebook will alert users via a new section in the news feed or push a notification to certain friends. As Facebook detailed when it announced the feature, soon users will also be able to join and initiate calls from inside Instagram DMs, WhatsApp and on Portal, making this a company-wide social effort for the company.
For now users can kick off a call from Messenger or the Facebook app and send out invites to users, even ones that don’t have a Facebook account.
During the latest earnings call, Facebook CEO Mark Zuckerberg said time on group video chats had increased 1,000% in recent weeks. Given the feature’s social grounding and lack of screen sharing, the app isn’t likely to scale heavily into enterprise use cases and infringe on Zoom’s core business. With Messenger Rooms, Facebook is looking to create a scalable, free alternative and steal back some of the conversation from platforms like Zoom and TikTok, which have been awfully buzzy during recent months.
Facebook fighting against disinformation: Launch new options
Meta, the parent company of Facebook, has dismantled new malicious networks that used vaccine debates to harass professionals or sow division in some countries, a sign that disinformation about the pandemic, spread for political ends, is on the wane not.
“They insulted doctors, journalists and elected officials, calling them supporters of the Nazis because they were promoting vaccines against the Covid, ensuring that compulsory vaccination would lead to a dictatorship of health,” explained Mike Dvilyanski, director investigations into emerging threats, at a press conference on Wednesday.
He was referring to a network linked to an anti-vaccination movement called “V_V”, which the Californian group accuses of having carried out a campaign of intimidation and mass harassment in Italy and France, against health figures, media and politics.
The authors of this operation coordinated in particular via the Telegram messaging system, where the volunteers had access to lists of people to target and to “training” to avoid automatic detection by Facebook.
Their tactics included leaving comments under victims’ messages rather than posting content, and using slightly changed spellings like “vaxcinati” instead of “vaccinati”, meaning “people vaccinated” in Italian.
The social media giant said it was difficult to assess the reach and impact of the campaign, which took place across different platforms.
This is a “psychological war” against people in favor of vaccines, according to Graphika, a company specializing in the analysis of social networks, which published Wednesday a report on the movement “V_V”, whose name comes from the Italian verb “vivere” (“to live”).
“We have observed what appears to be a sprawling populist movement that combines existing conspiratorial theories with anti-authoritarian narratives, and a torrent of health disinformation,” experts detail.
They estimate that “V_V” brings together some 20,000 supporters, some of whom have taken part in acts of vandalism against hospitals and operations to interfere with vaccinations, by making medical appointments without honoring them, for example.
Change on Facebook
Facebook announces news that will facilitate your sales and purchases on the social network.
Mark Zuckerberg, the boss of Facebook, announced that the parent company would now be called Meta, to better represent all of its activities, from social networks to virtual reality, but the names of the different services will remain unchanged. A month later, Meta is already announcing news for the social network.
The first is the launch of online stores in Facebook groups. A “Shop” tab will appear and will allow members to buy products directly through the group in question.
Other features have been communicated with the aim of facilitating e-commerce within the social network, such as the display of recommendations and a better mention of products or even Live Shopping. At this time, no date has been announced regarding the launch of these new options.
In the light of recent features, the company wants to know the feedback from its users through the survey same like what Tesco doing to get its customers feedback via Tesco Views Survey. However, the company is still about this feedback will announce sooner than later in this regard.
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