Facebook’s use of the Onavo spyware VPN app it acquired in 2013 — and used to inform its 2014 purchase of the then rival WhatsApp messaging platform — is on the radar of Europe’s antitrust regulator, per a report in the Wall Street Journal.
The newspaper reports that the Commission has requested a large volume of internal documents as part of a preliminary investigation into Facebook’s data practices which was announced in December.
The WSJ cites people familiar with the matter who told it the regulator’s enquiry is focused on allegations Facebook sought to identify and crush potential rivals and thereby stifle competition by leveraging its access to user data.
Facebook announced it was shutting down Onavo a year ago — in the face of rising controversial about its use of the VPN tool as a data-gathering business intelligence dragnet that’s both hostile to user privacy and raises major questions about anti-competitive practices.
As recently as 2018 Facebook was still actively pushing Onavo at users of its main social networking app — marketing it under a ‘Protect’ banner intended to convince users that the tool would help them protect their information.
In fact the VPN allowed Facebook to monitor their activity across third party apps — enabling the tech giant to spot emerging trends across the larger mobile ecosystem. (So, as we’ve said before, ‘Protect Facebook’s business’ would have been a more accurate label for the tool.)
By the end of 2018 further details about how Facebook had used Onavo as a key intelligence lever in major acquisitions emerged when a UK parliamentary committee obtained a cache of internal documents related to a US court case brought by a third party developer which filed suit alleging unfair treatment on its app platform.
UK parliamentarians concluded that Facebook used Onavo to conduct global surveys of the usage of mobile apps by customers, apparently without their knowledge — using the intel to assess not just how many people had downloaded apps but how often they used them, which in turn helped the tech giant to decide which companies to acquire and which to treat as a threat.
The parliamentary committee went on to call for competition and data protection authorities to investigate Facebook’s business practices.
So it’s not surprising that Europe’s competition commission should also be digging into how Facebook used Onavo. The Commission also been reviewing changes Facebook made to its developer APIs which affected what information it made available, per the WSJ’s sources.
Internal documents published by the UK parliament also highlighted developer access issues — such as Facebook’s practice of whitelisting certain favored developers’ access to user data, raising questions about user consent to the sharing of their data — as well as fairness vis-a-vis non-whitelisted developers.
According to the newspaper’s report the regulator has requested a wide array of internal Facebook documents as part of its preliminary investigation, including emails, chat logs and presentations. It says Facebook’s lawyers have pushed back — seeking to narrow the discovery process by arguing that the request for info is so broad it would produce millions of documents and could reveal Facebook employees’ personal data.
Some of the WSJ’s sources also told it the Commission has withdrawn the original order and intends to issue a narrower request.
We’ve reached out to Facebook and the competition regulator for comment.
Back in 2017 the European Commission fined Facebook $122M for providing incorrect or misleading information at the time of the WhatsApp acquisition. Facebook had given regulator assurances that user accounts could not be linked across the two services — which cleared the way for it to be allowed to acquire WhatsApp — only for the company to u-turn in 2016 by saying it would be linking user data.
In addition to investigating Facebook’s data practices over potential antitrust concerns, the EU’s competition regulator is also looking into Google’s data practices — announcing a preliminary probe in December.
Best ASO Tips To Boost Your App Search In 2022
You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.
The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.
Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.
Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…
Start with Your Application Name
The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.
Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.
You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.
Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.
Urge Users to Leave Reviews
You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.
We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.
Zero in on Your Application Depiction
Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.
Incorporate Appealings Screen Captures
Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.
There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.
Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.
Pay for App Store or Play Store
As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.
Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.
You can employ a group of App Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.
We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.
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