One of the biggest technology takeaways of the last couple of months has been that organizations need confident, wide-ranging digital strategies to stay afloat, and Facebook — in its wider bid to build products to serve businesses — is taking note. In the same week that the social network doubled down on business tools for small and medium enterprises with Shops, it is also sharpening its focus on larger enterprises and how they might use its platform.
Today, Facebook announced a number of new products coming to Workplace, its enterprise-focused chat and video platform, including Workplace versions of Rooms (its Houseparty video drop-in clone), Work Groups (a feature it launched on Facebook itself last October to create informal Groups for co-workers), more tools to make video conversations more interactive and enhanced tools for its Portal video hardware.
Alongside all that, Facebook also announced the general availability of Oculus for Business, an enterprise-focused version of its virtual reality headset and platform that plays on how spatial computing is starting to get adopted in a business setting, particularly in training and collaboration projects. It said that there are now more than 400 independent software vendors contributing products to the effort.
The new products are coming at a time when Facebook is focusing how its platform can be a natural tool for consumers who are already using it, to migrate to use it more for work purposes too.
This is something that Mark Zuckerberg has also been teasing out, with his own announcements and discussion today about moving more of Facebook’s staff to remote work. “This is all about a feeling of presence,” he said during his Live video, aimed at staff but broadcast publicly. “As we use these tools for work as well and eat our own dog food, we’ll advance the technology.”
Facebook is also responding to what is going on in the wider working world. Video conferencing and other communications services for remote teams are booming, a direct result of people having to work from home to fall in line with current COVID-19 social distancing measures.
That shift has led to a huge surge of usage and interest in communications tools like Zoom, Teams and Skype (from Microsoft) and Hangouts and Meet (Google’s video offerings).
Facebook itself has been no stranger to that trend: Workplace now has 5 million paying users (and millions more using it for free) — up by 2 million to the end of March. (For some, but not direct, comparison, Slack says it has 12 million daily users and more than 119,000 paying customers, which include many more individual users; Microsoft’s Teams most recent numbers from March are 44 million daily users, but it doesn’t break out which of those are paying.)
Interestingly, that number doesn’t include April or the first part of May, arguably the peak of measures for people to shelter in place in countries outside of Asia (where many put in measures earlier).
“We will see the impact of COVID-19 a few weeks from now,” Julien Codorniou, VP for Workplace, said in an interview. He added that he doesn’t think that the softened economy, and subsequent layoffs for some large employers, will have had an impact on growth, despite Facebook’s customer list including big players from the hospitality and retail sectors (Walmart, Virgin Atlantic and Booking.com are among its many customers in those sectors).
“Usage has stayed the same,” he said. “They know they will have to go back to work at some point and they have to keep their [employee] community engaged. Workplace became mission-critical overnight.”
The new features getting launched today are interesting in part because they are not necessarily so much about expanding the Workplace ecosystem with more links to outside apps — that was one strategy that Workplace has chased in previous iterations to keep up with Slack and enhance its toolset — as it is about enhancing the Facebook-native set of features that it would like people to use. It might speak to Facebook accepting that its strongest play is to accentuate its social features rather than try to position itself as an all-in-one productivity platform (which might come naturally as a result; or might not).
Work Groups — basically smaller groups you could create on Facebook to chat directly to your colleagues outside of your wider circle of friends — was an odd one to launch outside of Workplace, but Codorniou said it was very intentional: the idea was to give a wider set of Facebook users a taste of how they might use Facebook in a work context, and to hopefully drive more usage of Facebook as a result.
The fact that the Rooms feature is now coming to Workplace itself will be one way to entice more of those users — there are now 20 million (yes, that’s right: the power of Facebook scale) — to migrate their usage to Workplace to take up other tools on offer there. For those on Workplace already, it’s another way to boost engagement on the platform.
Rooms are also an import from the consumer side of the business. Rooms was Facebook’s informal attempt to bring in a bit of the spontaneity of other apps like Houseparty (which is a part of Epic Games), but tapping into the social graph that you already have on Facebook. It’s a relatively new feature, only getting launched at the end of April, so it’s interesting to see it making such a quick appearance on Workplace. (Live took significantly longer to get imported.)
The key element of Rooms that will stand out for Workplace users is that those who are on Workplace already can use it to create links that others can use to drop in, even if they’re not a part of the user’s Workplace group or on Facebook itself. Like Zoom or the others, essentially it’s a URL link that will let anyone with a camera, a microphone, a browser and a connection link in.
The tools that Facebook is adding to enhance how Workplace users are able to work with video, meanwhile, will also potentially improve engagement on the platform, but also more simply, give it needed parity with the other tools that have proven popular — necessary if Facebook hopes to get more traction with its native tools, even as it continues to offer integrations with the likes of Zoom.
Live Producer lets the host of a video live event start polls, share their screens and see “health” metrics to gauge responses to what they are saying. Q&A follows the same idea, a Slide-like system to queue, triage and select questions without the questions being necessarily visible to everyone watching. Lastly, the addition of captions will be especially welcome in international teams when you might not always be speaking to people fluent in whatever language you’re using. It’s starting first with live captions in English, Spanish, Portuguese, French, Italian and German.
Facebook fighting against disinformation: Launch new options
Meta, the parent company of Facebook, has dismantled new malicious networks that used vaccine debates to harass professionals or sow division in some countries, a sign that disinformation about the pandemic, spread for political ends, is on the wane not.
“They insulted doctors, journalists and elected officials, calling them supporters of the Nazis because they were promoting vaccines against the Covid, ensuring that compulsory vaccination would lead to a dictatorship of health,” explained Mike Dvilyanski, director investigations into emerging threats, at a press conference on Wednesday.
He was referring to a network linked to an anti-vaccination movement called “V_V”, which the Californian group accuses of having carried out a campaign of intimidation and mass harassment in Italy and France, against health figures, media and politics.
The authors of this operation coordinated in particular via the Telegram messaging system, where the volunteers had access to lists of people to target and to “training” to avoid automatic detection by Facebook.
Their tactics included leaving comments under victims’ messages rather than posting content, and using slightly changed spellings like “vaxcinati” instead of “vaccinati”, meaning “people vaccinated” in Italian.
The social media giant said it was difficult to assess the reach and impact of the campaign, which took place across different platforms.
This is a “psychological war” against people in favor of vaccines, according to Graphika, a company specializing in the analysis of social networks, which published Wednesday a report on the movement “V_V”, whose name comes from the Italian verb “vivere” (“to live”).
“We have observed what appears to be a sprawling populist movement that combines existing conspiratorial theories with anti-authoritarian narratives, and a torrent of health disinformation,” experts detail.
They estimate that “V_V” brings together some 20,000 supporters, some of whom have taken part in acts of vandalism against hospitals and operations to interfere with vaccinations, by making medical appointments without honoring them, for example.
Change on Facebook
Facebook announces news that will facilitate your sales and purchases on the social network.
Mark Zuckerberg, the boss of Facebook, announced that the parent company would now be called Meta, to better represent all of its activities, from social networks to virtual reality, but the names of the different services will remain unchanged. A month later, Meta is already announcing news for the social network.
The first is the launch of online stores in Facebook groups. A “Shop” tab will appear and will allow members to buy products directly through the group in question.
Other features have been communicated with the aim of facilitating e-commerce within the social network, such as the display of recommendations and a better mention of products or even Live Shopping. At this time, no date has been announced regarding the launch of these new options.
In the light of recent features, the company wants to know the feedback from its users through the survey same like what Tesco doing to get its customers feedback via Tesco Views Survey. However, the company is still about this feedback will announce sooner than later in this regard.
How To Optimize YouTube Videos To Help Ukraine
YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts
Martech failure? 50% say loyalty programs don’t offer much value
Daily Search Forum Recap: May 19, 2022
Meta Adds Updated Congressional District Data to Location Targeting Options for Ads
Looking to replace your POTS lines? Digital alternatives are here
Create a B2B GTM strategy that buyers, execs and revenue teams love
What It Is & How It Works
Snapchat Launches New Option to Display eBay Listings in Snaps
LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles
LinkedIn Shares New Insights into the Brand Benefits of Adopting Sustainability Best Practices [Infographic]
Six Ways to Adjust Google Ads to Save Budget
How to Win Potential Consumers with Customer Journey Mapping on Google
Google Search With Larger Images Again On Desktop Results
Daily Search Forum Recap: May 2, 2022
How Does Google Multisearch Affect SEO?
Where To Invest In SEO For Maximum Impact
Start an Affiliate Marketing Side Hustle to Bring in Passive Income
How to Write the Perfect Page Title With SEO in Mind
SEARCHENGINES4 days ago
Google Search Console Performance Reports Logs Additional Desktop Features
SEO3 days ago
Google Ads Makes Automation Easier With Scripts Updates
PPC3 days ago
Three Key Moments You Can’t Miss at Hero Conf London 2022
MARKETING3 days ago
What is Conversation Intelligence and Facts you didnt know About the Software?