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Global Artificial Intelligence (AI) in Social Media Market 2019-2023 | Growing Demand for Smart …

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LONDON–(BUSINESS WIRE)–The artificial intelligence (AI) in social media market size is poised to grow by USD 1.67 billion during the period 2019-2023, according to the latest market research report by Technavio. Request a free sample report

The process of deploying and maintaining reliable data interfaces is difficult, owing to the complexity of the process and the huge volumes of data being generated across various end-user industries. Therefore, enterprises around the world are adopting data integration solutions. Al in social media allows real-time synthesizing of data to facilitate real-time analysis for effective decision-making. It enables enterprises to monitor, transform, and deliver data; understand business processes; and bridge the gap between businesses and IT. Similarly, Al in social media helps end-user companies integrate technical and business process data from different sources and convert it into meaningful business insights. Vendors in the market are also introducing Al-powered products to increase the Al capabilities of analytics. Thus, with such initiatives the market is expected to witness a positive outlook during the forecast period.

To learn more about the global trends impacting the future of market research, download free sample: https://www.technavio.com/talk-to-us?report=IRTNTR30157

As per Technavio, the growing demand for smart homes have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

Artificial Intelligence (AI) in Social Media Market: Growing Demand for Smart Homes

The changing consumer preferences and the growing penetration of electronic devices are driving the popularity of smart homes. The adoption of smart homes is high in the Americas and Europe, with developing economies in APAC also gradually adopting the concept. For instance, in India, Godrej Interior of the Godrej Group is developing connected homes. Many vendors in the market are trying to integrate these smart home devices with social media platforms. The rise in the number of connected devices results in the generation of massive volumes of data. Al in social media is being used in home appliances to predict consumer preferences based on historical data. Thus, the growing demand for smart homes will drive the growth of the market during the forecast period.

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“Factors such as the investments in AI startups, development of smart cities, and the growing adoption of cloud-based solutions will have a positive impact on the growth of the artificial intelligence (AI) in social media market value during the forecast period,” says a senior analyst at Technavio.

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Artificial Intelligence (AI) in Social Media Market: Segmentation Analysis

This market research report segments the artificial intelligence (AI) in social media market by application (predictive risk management, consumer experience management, sales and marketing) and geography (Americas, APAC, and EMEA).

The Americas led the artificial intelligence (AI) in social media market in 2018, followed by the EMEA and APAC respectively. The Americas is expected to maintain its dominance and register the highest incremental growth during the forecast period, due to factors such as the high adoption of new technologies by the retail, manufacturing, and healthcare sectors and major cutbacks in the social media sector in terms of security.

Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more.

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Some of the key topics covered in the report include:

Market Landscape

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  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario
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About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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MARKETING

5 tips for building customer trust during the supply chain crisis

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5 tips for building customer trust during the supply chain crisis

The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. “We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” said VP of sales performance research Michelle Richardson.

We spoke to Richardson and her colleague Russ Sharer, director of strategic sales excellence, about some lessons they’re teaching sales organizations, not least in their recently published book “Agile & Resilient: Sales Leadership for the New Normal.” The advice is good for marketing organizations too.

Positive strategies to build trust. Richardson and Sharer are offering advice to their clients which they agree is good advice for marketing organizations too.

  1. Be transparent. “Make sure that when you are dealing with customers you are updated them along the way in terms of what’s happening,” said Richardson.”If you have product delays, let them know there are product delays – be clear in communicating that.”
  2. Be proactive. “Reach out when you have new information,” said Sharer. Some dealers find it difficult to have repeated conversations about problems with manufacturing or delivery. Sharer’s question for them: “If a manufacturer knew a delivery was delayed, when would you want to know?” The answer, of course, is immediately. “Well why wouldn’t you do the same for your customer? While it may be painful at that moment, you are building a reservoir of trust that will ultimately benefit you.”
  3. Build trust. “In order for someone to do business with you, they have to trust both the individual they’re dealing with and the organization too,” said Sharer.
  4. Have empathy. Not just with your customer, but with your employees. Dealing with frustrated customers day after day wears down employees on the front line. Sharer tells the story of a CEO who was asked to spend an hour or two taking customer calls to better understand the situation. His reponse? “’I’m not going down there. Do you know the kind of grief those people are taking?’That right there says a leadership vacuum as well as an issue.”
  5. Accept there’s a new normal. “I worked with a guy one time who joked, never confuse selling and delivery,” said Sharer. “Always get the order, then figure out how to fill it. That’s old school to me. If you make a commitment and miss it, people are just going to go somewhere else.
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Read next: How changes in logistics and the supply chain will impact customer experience

The state of the crisis. “Some of our clients are in the professional services business, but most of our customers have real physical products that they deliver – industrial manufacturing and distributing, medical devices, agro-chemicals,” said Sharer. “They’re seeing the supply chain issue up close.”

COVID is still driving many of the problems with ports in Shanghai and other parts of China still dysfunctional. “I wouldn’t put COVID in the past,” Sharer said. The situation in Ukraine is not yet causing supply shortages (with the exception of food — it’s a major grain exporter) but it is having an impact through fuel shortages causing additional price increases in transportation.

“The other piece,” said Richardson, “is that it adds uncertainty, unrest and upheaval, and that certainly can impact business’s outlook – how they view and mitigate risk.”


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Why we care. Delivering on commitments, or being transparent about it if you can’t, is an essential element of providing a great customer experience. Marketing, sales and customer success teams may be downstream from manufacturing, but supply chain issues can leave them in the lurch, like Wile E. Coyote, running on thin air.

The experience we’ve had as consumers over the last two or more years, increasingly buying online, has raised our expectations across the board — including when making considered, often expensive business purchases. B2B needs to learn how to live with supply chain challenges, many of which are not easily tractable. “I’d like to say this is going to be the last crisis,” said Sharer, “but I’d be willing to bet you it’s not.” We didn’t take the bet.

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About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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