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How the next generation will use social media?




Boomers, millennials, gen Z and now generation alpha. Each generation has a different relationship with social media, with some more native on it than others. But have you ever wondered how the next generation will use social media?

PostBeyond has predicted how generation alpha will use social media, from their shopping habits, trusting peers online, to their screen time. You can view the full research here.

Throughout the current pandemic and subsequent lockdowns, social media has proven vital to keep communication between family and friends during prolonged times without being able to meet up face to face. Due to these circumstances, it would be expected that each generation’s screen time on social media would be on the rise. However, without the pandemic, the percentage of generation alpha that are spending more than eight hours a day on social media is increasing. It’s predicted that 21% of the generation will spend more time on social media than any other.

From the table below, you can see that the percentage of the generation that spends over eight hours a day on social media is increasing over time.


Age group

% of generation spending over eight hours a day on social media

Silent Generation







Gen X







Gen Z



Gen Alpha (predicted)




Online shopping has helped us all throughout lockdown from being able to order groceries straight to your door, or a last minute birthday present that you were unable to get due to closed stores. Advertisements on social media have already proven successful, with 50% of consumers saying that seeing an advert for a brand on social media would increase their chances of buying those products. It’s predicted that 28% of generation alpha will shop through targeted advertisements on social as well as through influencers. This is an increase of 5% from gen Z, of which 23% of people shop on social media. 20% of millennials, 16% of gen X, 5% of boomers and 2% of the silent generation utilise social media for their shopping habits.

It’s not just time spent on social media that will change with generation alpha. The new generation will be more tech-savvy than ever before, meaning they’ll be able to get great bargains through internet shopping. Internet shopping is one of the most popular online activities in the world, and generation alpha have no plans in slowing this trend down.

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”



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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.



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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.


But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.


One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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