Connect with us

HOWTO'S

How to Become an Influencer on LinkedIn

Published

on

LinkedIn is already huge, and it’s growing bigger every year.

In fact, it has 660 million users across 200 countries.

And while it’s not like Facebook and Instagram, which each have billions of users, LinkedIn is special to marketers.

This is because LinkedIn’s focus is on business, jobs, and networking.

In fact, 80% of B2B leads come from LinkedIn, the highest for any social platform!

It’s easy to see why you should market your brand on LinkedIn.

But it’s not as simple as creating a profile and advertising your brand on the platform.

First, you need to gain trust by becoming a LinkedIn influencer.

Advertisement

How?

Here are five things you can do.

5 Easy Steps to Follow to Become a Trusted LinkedIn Influencer

You might have heard that LinkedIn invites popular influencers to become part of a special group on the platform.

These influencers include huge names like Bill Gates, Mary Barra, and Arianna Huffington.

Hoping to get an invitation from LinkedIn to join this special group feels like reaching for the stars.

The good news?

You don’t have to be in this group to become an influencer in your own right.

All you need to do to gain attention for your brand is to prove your expertise and offer value to other users.

Advertisement

Step 1: Know Your Goals

Trying to achieve influencer status on LinkedIn will feel like going in circles if you don’t first define your goals.

For instance:

  • Do you want to get more followers on the platform?
  • Do you want other LinkedIn users to visit your blog?

To begin, make a list of all the possible goals you can achieve through gaining influencer status on LinkedIn.

Once you’ve selected the right ones, it’ll be easier to build your strategy around these goals.

For example, you want to become an influencer on LinkedIn to get clients for your freelance writing business.

Once you’ve listed this goal, you go on to take steps that’ll make you the best choice for people looking for a freelance writer.

  • You post exceptional content to show readers your writing skills.
  • You make a list of your writing experience and expertise.
  • You share rich media related to your profession.

Knowing your goal is the first step on the path to achieving it.

Step 2: Create a Superstar Profile

When people click on your profile, they don’t want to see a blank photo and little to no information.

They want to be impressed by who you are.

You don’t want your profile to appear like this.

Advertisement

linkedin member profile

Instead, you want to capture your unique personality in a vibrant profile photo.

Describe yourself, your passions, and accomplishments.

Use stunning graphics.

Here’s what an attractive LinkedIn profile looks like.

shanee moret linkedin profile

Although LinkedIn focuses on B2B and jobs, this doesn’t mean you should be impersonal and overly formal.

In business as in life, it’s about making real connections with real people.

And your profile should show that, highlighting who you are and what your brand can do.

Step 3: Create & Curate Standout Content

Once your profile is ready, it’s time to prove your expertise in your industry.

Advertisement

One excellent way to do it is through posting content.

What kind of content should you post?

Content That Speaks to Your Specific Audience

Before you even start writing, chalk out an audience persona.

You want to hit all your audience’s hot buttons with your content.

For example, you own a copywriting service. You want to attract clients who understand that paying for quality copy is a smart investment.

To address these people, you wouldn’t write content on a topic like “Five reasons to invest in quality copywriting.” Instead, you’d do something like, “Five standout elements to look for when selecting the best copywriting agency.”

Knowing exactly who you’re speaking to will help you create consistent content.

Spectacular Content

The content you create should be uniquely yours.

Advertisement

It should enrich readers so they’ll feel they’ve gained something priceless each time they consume what you’ve written.

To do this, learn about your readers.

Understand what they’re trying to achieve.

Then, go online and read blogs on your topic.

How can you improve what’s already been written?

Make your content stand out.

Also, be trustworthy.

Back up facts with stats, use charts and graphs, and cite reliable sources.

Advertisement

You want everything you write to be solid.

Media-Rich Content

Content doesn’t only mean articles and posts.

It also means photos, videos, GIFs, and even memes.

As a general rule, it’s a good idea to add a photo to every article you write.

Look at this post:

article with photo

It’s not only attractive because of its data-backed facts, but also because of its crisp, candid photo.

Curated Content

You don’t have to squeeze yourself dry for enough time to publish a post on LinkedIn every single day.

For the days when you’re loaded with work, you can post curated content.

Advertisement

Curated content is valuable to your readers.

What’s more, it’ll make you a trustworthy figure in their minds because they’re connecting you with powerful influencers whose posts you share.

So, how do you find content from excellent sites and influencers in your niche?

It’s easy.

You can use software like Instapaper and Listly.

Step 4: Invest Time in Networking

On any social media platform, it’s not all about getting attention.

It’s about giving attention as well.

Make time to comment on stellar posts from other influencers.

Advertisement

Build relationships based on trust.

It won’t be long before you find your list of followers growing.

Step 5: Promote Your Content Across Channels

As a marketer, you want all your marketing channels to work together seamlessly.

You want them to be part of the whole story of your brand.

To do this, promote your LinkedIn profile on your blog. On Facebook. On Instagram. And vice versa.

The more exposure you get, the faster you’ll reach your goals.

Are You Using LinkedIn to Grow Your Business?

LinkedIn is a powerful tool you can use to grow your business.

But to succeed on the platform, you first need to build credibility.

Advertisement

Remember, always focus on the value you can give prospective clients.

If you keep doing this and follow the five steps listed above, it won’t be long before you’re considered an influencer on LinkedIn.


Image Credits

All screenshots taken by the author, January 2020

Searchenginejournal.com

HOWTO'S

How to Manage Your Online Brand?

Published

on

You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.

In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.

By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.

In this article, we’ll explore some key reasons why managing your online brand is essential.

What is an online brand, and why do you need one?

Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.

It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.

It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.

How to manage your online brand for success?

Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.

Advertisement

A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?

1) Consider what you want your online brand to convey.

Are you an expert in a certain field? A thought leader? A creative visionary?

Once you know what you want your brand to communicate, be consistent in everything you do online.

Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.

2) Interact with other people online in a way that reinforces your brand.

When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.

By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.

3) Monitor your web analytics to track your progress.

Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.

For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.

Advertisement

Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.

4) Make sure your website represents your brand well.

Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.

Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.

If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.

5) Pay attention to your social media presence.

Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.

Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.

6) Monitor your online reputation.

Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.

For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.

Advertisement

7) Manage your online brand proactively.

The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.

By following these tips, you can create and manage an online brand that will help you achieve your goals.

The benefits of having a strong online brand

Let’s look at a few benefits of having a strong online brand:

1) Stand out from the competition.

With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.

2) Build trust and credibility.

A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.

3) Connect with your audience.

By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.

4) Drive traffic and sales.

A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.

5) Increase your visibility.

A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.

Advertisement

6) Attract media attention.

A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.

7) Enhance your career prospects.

Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.

8) Make a positive impact.

Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.

The importance of staying consistent with your branding strategy

As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.

When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.

Here are a few pointers if you’re not sure how to stay consistent with your branding:

1) Define your brand.

The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?

2) Create guidelines.

Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.

Advertisement

3) Train your team.

If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.

4) Monitor your brand.

Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.

5) Be prepared to adjust.

Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.

Wrap Up

A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.

If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.

About:
Oscar is a passionate full-time blogger and a part-time author. In his personal blog OssieRodriguez.com, he writes about software, online influence, and different business models.

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

Entireweb
en_USEnglish