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Instagram adds new teen safety tools as competition with TikTok heats up

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Earlier this year, TikTok made an update to its privacy settings and defaults to further lock down the app for its teenage users. This morning, Instagram followed suit with teen-focused privacy updates of its own. But the Facebook-owned social app didn’t choose to add more privacy to teen accounts by default, as TikTok did — it largely made it more difficult for adults to interact with the app’s teen users.

The company said it’s rolling out new safety features that would restrict adult users from being able to contact teens who didn’t already follow them. The exception to this rule would still allow the teen to interact with adult family members and other trusted adults on the platform, like family friends. In the case that an adult tried to DM a teen who didn’t follow them, they’d receive a notification informing them this wasn’t possible.

And if the teen has already connected with an adult and is DM’ing with them, they’ll be notified if that adult is exhibiting suspicious behavior — like sending a large amount of friend requests or messages to users under 18. This tool will also then allow the teen to end the conversation, block, report or restrict the adult from further contact.

Image Credits: Instagram

In addition, Instagram said it will make it more difficult for adults to find and follow teens in other places within the Instagram app, including Explore, Reels and more. This will include restricting adults from seeing teen accounts in the “Suggested Users” section of the app, as well as hiding their comments on public posts.

The company also noted it’s developing new AI and machine learning-based technology that would make it possible to find teens lying about their age on the app. This could result in these features being applied, even if the teen in question had lied about their birth date when signing up for the app, but the technology isn’t fully live yet.

Other additions rolling out as part of today’s updates include new safety resources for parents in the app’s Parents’ Guide and educational material for teens that will better explain what it means to have a public account on the app, and encourage them to choose private options.

Image Credits: Instagram

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The launch timing here is notable, as TikTok has recently focused on making its platform safer for teens — not only with the changes to its default settings, but also with the addition of parental controls last year. The company last year took the unusual step of bundling a parental control mechanism directly into its app that lets a parent link to a child’s TikTok account to control their profile’s privacy, what they’re allowed to do on the app and even which feed they can view. The company has continued to expand these controls following their launch, indicating that it considers these core features. By making privacy and parental controls a key part of the experience, the app is more likely to be blessed by parents who would otherwise restrict their teens’ social media access — and that helps TikTok grow its user base and teens’ time spent in the app, sometimes at Instagram’s expense.


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APPS

Best ASO Tips To Boost Your App Search In 2022

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You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

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Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

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We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

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Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

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Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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