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Instagram Launches New ‘Professional Dashboard’ Platform to Provide Quick Guidance for Creators

Instagram has announced the launch of a new ‘Professional Dashboard’, which is essentially a management overview platform that provides basic performance insight, as well as access to relevant tools to help Instagram creators maximize and monetize their platform presence.

As explained by Instagram:

“As part of our ongoing effort to give creators and businesses the tools they need, we are launching Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.” 

The new Professional Dashboard offers insights on three key elements:

To be clear, all of these features have been available in different form previously – the Professional Dashboard just brings them all together into a more cohesive, and accessible listing. 

As such, it’s not a major addition, but it could make it a little easier to stay on top of the various elements, and ensure you’re up to date on all your monetization options and feature updates. And that could well prove highly valuable – but in practical terms, it doesn’t add anything new, it just makes it easier to find each option.

The idea is that by making it a little easier to track performance, and keep up to date on the latest features, Instagram will be able to prompt more users to be more active, and engaged with the latest updates. Which may work, and it’ll be a handy addition to check in on, especially if Instagram keeps the ‘Stay Informed’ element regularly up to date.

Instagram also notes that it plans to build on the platform’s features over time.

The new Professional Dashboard is being rolled out to all Business and Creator accounts today. 

Socialmediatoday.com

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