Alright, let’s get this out the way. Millennials and Gen-Z have ruined everything. Now that that’s out of the way, we can get on to how they’ve changed the way e-commerce brands handle sales, marketing, customer engagement, and advertising.
We’ve seen and read enough articles online about how Millennials have ruined this industry, or that industry.
In all fairness, the way they’ve changed the e-commerce industry has had a quite positive impact for businesses and vice versa. Millennials and Gen-Z make up a majority of Instagram users, growing in their careers to have better purchasing power. In fact, a study (.pdf) has revealed that 81 percent of millennials are shopping online on a weekly basis.
What does that mean?
Essentially, with such a large number of shoppers online, it changes the way you’d handle e-commerce and retail. The pandemic and the waves of lockdowns have exploded the use and growth of online shopping.
If the pandemic has taught us anything, it’s how digital spaces have added value to businesses, helped companies stay afloat during these times, and how physical spaces aren’t always a 100 percent necessary to run your business. But rejoice! Because this does have quite a few positive implications for businesses.
All you need to look at is the recent trends in advertising and marketing on Instagram. The endless scrolling that Instagram users go through pretty much everyday exposes users to hundreds of ads, and the lines between posts and ads become quite blurred.
Sure, Amazon does have a firm grip in the e-commerce space, but while Amazon functions on a planned shopping model (where users pretty much know what exactly they’re looking for, and search for those products), Instagram relies more on impulse buying.
So while Amazon is established in the market, it lacks Instagram’s appeal of seamless advertising with the ease of online purchase.
Why Go Digital?
The pros of online shopping really do outweigh the cons. Yes, quite a few shoppers do love the experience of physically going to stores, actually seeing and trying out the products they’re buying, and speaking to a sales person to get more details of the product they’re buying.
However, with the rate at which e-commerce is scaling, businesses (and these platforms) are finding better ways of offering better online shopping experiences to customers. The most obvious pro is accessibility. Customers are no longer limited to shopping in stores specific to their city.
You no longer have to go through the disappointment of finding some great products and realising there are no stores in your city. In fact, it’s also become the case that you might find some great international brands as well, really love their products, and realise, “Yes! I can get this shipped to my place!”
According to ToughNickel, the biggest advantage is convenience. But besides the convenience, you have the bonus of not facing any undue sales pressure, wider variety, as well as easy comparison of prices to find the best deal for yourself.
While Instagram may not solve the problem of physical spaces and physically trying out products, it does solve the problem of making your business accessible online, and giving them another channel to shop.
Plus, with Instagram’s APIs now open, giving you the ability to build out chatbots and integrate with other apps, it solves the problem of communication, with chatbots being able to answer FAQs, give customers purchase options, instant information about their orders, and provide a seamless transition between chatbots and human interaction.
As mentioned earlier, the number of users on Instagram along with the impulse to buy stuff they come across randomly while scrolling makes Instagram one of the best spaces to be present in, especially considering the shift in shopping habits by the younger generation, regardless of whether you’re a new business or not.
Anish, Developer, Tellephant
Instagram adds “Text to Speech” and “Voice Effects” feature to assist content creators to …
Instagram has brought two new features “Text to Speech” and “Voice Effects” to its platform. These features are already present on Tiktok. According to Instagram, users who create reels will be able to use these new features to make the reels better.
After Tiktok was banned in India, Instagram added a feature called Reels on its platform to attract content creators, although even after this, Reels has not been able to garner as much popularity as Tiktok, keeping this in mind Instagram is adding features like Tiktok to the reels so that more and more content creators will get attracted to the reels.
Text to speech feature will allow giving artificial voice to text. On the other hand, if we talk about Voice effects feature then with the help of the Voice Effects tool, you will be able to modify the audio and voice-over. Using these features will also be very easy, you will get a total of five-voice effect options, with the help of which you can convert ordinary audio into artificial voice including Announcer, Helium, Giant, Robot, and Singer. After recording a reel, tapping on a music note in the audio mixer will take you to the Effects menu, where you can add different sounds to your reel. Users can leverage these features on iOS and Android devices. Further in this article we will know how we can use these features to make a perfect reel.
Step 1: First of all go to the Instagram app and open the Reels section.
Step 2. After that open Instagram camera tocreate a reel or upload it from the mobile gallery.
Step 3: Now to write new text, you have to go to the Text tool.
Step 4: After typing the text, tap on Text to Speech at the bottom.
Step 5: In this option, you will see different options of voice, out of which you can select the voice of your choice.
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