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Instagram’s Working on a New Filter to Limit Exposure to Sensitive Content



With the amount of negative news at the moment, this could prove to be an important addition for Instagram moving forward.

As per user Alessandro Paluzzi (and social media expert Matt Navarra), the platform is working on a new option which would enable users to limit their exposure to sensitive content on the platform via a new setting.

Instagram Sensitive Content setting

As you can see here, the new setting, when switched on, would mean that the user would “see fewer photos and videos that might be sensitive”. The option was also spotted in testing by reverse engineering expert Jane Manchun Wong, who additionally noted that the setting was on by default when she came across it.

Of course, Instagram already limits user exposure to sensitive content by placing questionable posts behind a screen, and giving users an option to view the photo/video if they choose.

Instagram video screen

Maybe this new setting would make that screen obsolete? Or maybe, if the setting is on by default, then people will still see these ‘sensitive content’ screens, but if you choose to switch the new setting off, you effectively remove these screens from your feed, so you can view all types of content unimpeded. 

There could also be a more expanded use for it – maybe it’s for borderline content which is not quite at the level where the screen is required, but still, maybe people would prefer not to see it. Or it could just mean you see less of these posts – offensive content screen included – in order to save you from the compulsion to look. 

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The option is still only in early testing, so we don’t have any info to go on at this stage, but it looks likely to be rolled out sometime soon. We’ll have more info on the actual functionality of the toggle then.


Meta Adds Updated Congressional District Data to Location Targeting Options for Ads



Meta Adds Updated Congressional District Data to Location Targeting Options for Ads

Meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added as additional geo-targeting options.

As explained by Meta:

Starting May 19, 2022, an additional set of location targeting options will be available for updated US congressional districts following the US 2020 census. These will be added to all ads interfaces (including the API) and will be denoted with “2020-census”. For example, North Carolina’s updated district 5 will be available in location targeting as “North Carolina’s 5th District-2020-Census, United States”.”

It’s a small change in the broader scheme, but could have big implications for those targeting ads based on political announcements or movements, with the more specific location qualifiers providing more considerations for your ad approach.

Meta also notes that as new congressional districts are finalized, it will make them available in its ads interfaces.

“If a state’s updated congressional map is currently in litigation, there will not be a new targeting option for it yet. If an updated congressional district isn’t available yet, we recommend using other location targeting options based on locations such as, such as targeting postal codes, cities and counties.”

So you have various options for geo-targeting your ad campaigns, but the updated districts will provide more accurate audience estimate data, and more specific focus on electoral zones.


The current, pre-2020 census congressional district targeting options will remain available to advertisers through to the beginning of 2023.

“These districts’ names and boundaries will remain the same. For example, North Carolina’s pre-2020 census district will be available as “North Carolina’s 5th District, United States”.

Again, it’s not a major change, but it does provide more insight into how Meta’s US ad targeting regions are defined, which could have specific value for businesses looking to target ads based on political impacts, interests, regional preferences, etc.

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And with Apple’s ATT prompts taking a chunk out of Meta’s data tracking, you need all the tools you can to maximize ad performance. Up to date location and population data can only help in assessing potential impact.

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