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Jack Dorsey says Twitter will ban all political ads

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CEO Jack Dorsey just announced, via tweet, that Twitter will be banning all political advertising — albeit with “a few exceptions” like voter registration.

“We believe political message reach should be earned, not bought,” Dorsey said.

While it’s not totally clear how broad those exceptions will be, it sounds like the ban will apply to both ads endorsing candidates and ads advocating a position on political issues.

Dorsey said the company will share the final policy by November 15, and that it will start enforcing that policy on November 22.

“Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes,” he wrote. “All at increasing velocity, sophistication, and overwhelming scale.”

So why not continue accepting ads while trying to stamp out misinformation? He argued that the company “needs to focus our efforts on the root problems, without the additional burden and complexity taking money brings.”

A blanket policy could also help Twitter avoid the headache and controversy of making these determinations of truthfulness on a case-by-case basis.

This comes after Facebook, in particular, has faced heavy criticism around its refusal to fact-check political advertising (even as it took steps to fight election-related misinformation elsewhere), with Facebook employees writing an open letter objecting to the company’s stance.

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At the same time, one of the ads that prompted the recent controversy — in which the Trump campaign promoted a conspiracy theory about Joe Biden — also ran on YouTube and Twitter (and on some TV networks, although CNN refused to air it).

So even though the discussion has focused on Facebook, the broader questions of permissiveness and responsibility are ones that all the major internet platforms have to face.

Over the summer, in fact, Twitter said it would start blocking state-run media outlets from running ads on its platform after it identified an operation to “sow political discord” around the protests in Hong Kong, which involved hundreds of accounts linked to the Chinese government.

The idea that Facebook should just ban all political ads is a solution that’s been floated by a number of pundits, including our own Josh Constine. Before today, that might have seemed like an extreme or unrealistic step. Suddenly, it looks much more possible — or at least like Mark Zuckerberg will have to keep answering questions about this for a while.

Dorsey didn’t mention Facebook by name in his tweets, but he seemed to allude to the company’s position when he wrote, “For instance, it‘s not credible for us to say: ‘We’re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad…well…they can say whatever they want! 😉’”

It’s also interesting that Twitter chose to announce this just as Facebook released its latest earnings report.

Dorsey also acknowledged that Twitter is “a small part of a much larger political advertising ecosystem,” but he said, “We have witnessed many social movements reach massive scale without any political advertising. I trust this will only grow.”

In a statement, eMarketer senior analyst Jasmine Enberg said the move is “in stark contrast to Facebook,” but also noted “it’s likely that political advertising doesn’t make up a critical part of Twitter’s core business.”

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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