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Macron says G7 countries should work together to tackle toxic online content

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In a press conference at the Élysée Palace, French President Emmanuel Macron reiterated his focus on online regulation, and more particularly toxic content. He called for more international cooperation as the Group of Seven (G7) summit is taking place later this week in the U.K.

“The third big topic that could benefit from efficient multilateralism and that we’re going to bring up during this G7 summit is online regulation,” Macron said. “This topic, and I’m sure we’ll talk about it again, is essential for our democracies.”

Macron also used that opportunity to sum up France’s efforts on this front. “During the summer of 2017, we launched an initiative to tackle online terrorist content with then Prime Minister Theresa May. At first, and as crazy as it sounds today, we mostly failed. Because of free speech, people told us to mind our own business, more or less.”

In 2019, there was a horrendous mass mosque shooting in Christchurch, New Zealand. And you could find multiple copies of the shooting videos on Facebook, YouTube and Twitter. Macron invited New Zealand Prime Minister Jacinda Ardern, several digital ministers of the G7 and tech companies to Paris.

They all signed a nonbinding pledge called the Christchurch Call. Essentially, tech companies that operate social platforms agreed to increase their efforts when it comes to blocking toxic content — and terrorist content in particular.

Facebook, Twitter, Google (and YouTube), Microsoft, Amazon and other tech companies signed the pledge. Seventeen countries and the European Commission also backed the Christchurch Call. There was one notable exception — the U.S. didn’t sign it.

“This strategy led to some concrete results because all online platforms that signed it have followed through,” Macron said. “Evidence of this lies in what happened in France last fall when we faced terrorist attacks.” In October 2020, French middle-school teacher Samuel Paty was killed and beheaded by a terrorist.

“Platforms flagged content and removed content within an hour,” he added.

Over time, more countries and online platforms announced their support for the Christchurch Call. In May, President Joe Biden joined the international bid against toxic content. “Given the number of companies incorporated in the U.S., it’s a major step and I welcome it,” Macron said today.

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But what comes next after the Christchurch Call? First, Macron wants to convince more countries to back the call — China and Russia aren’t part of the supporters for instance.

“The second thing is that we have to push forward to create a framework for all sorts of online hate speech, racist speech, anti-Semitic speech and everything related to online harassment,” Macron said.

He then briefly referred to French regulation on this front. Last year, French regulation on hate speech on online platforms has been widely deemed as unconstitutional by France’s Constitutional Council, the top authority in charge of ruling whether a new law complies with the constitution.

The list of hate-speech content was long and broad while potential fines were very high. The Constitutional Council feared that online platforms would censor content a bit too quickly.

But that doesn’t seem to be stopping Macron from backing new regulation on online content at the European level and at the G7 level.

“It’s the only way to build an efficient framework that we can bring at the G20 summit and that can help us fight against wild behavior in online interactions — and therefore wild behavior in our new world order,” Macron said, using the controversial “wild behavior” metaphor (ensauvagement). That term was first popularized by far-right political figures.

According to him, if world leaders fail to find some common ground when it comes to online regulation, it’ll lead to internet fragmentation. Some countries may choose to block several online services for instance.

And yet, recent events have showed us that this ship has sailed already. The Nigerian government suspended Twitter operations in the country just a few days ago. It’s easy to agree to block terrorist content, but it becomes tedious quite quickly when you want to moderate other content.

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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