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New Report Predicts That TikTok Will Surpass One Billion Users in 2021

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new report predicts that tiktok will surpass one billion users in 2021

What does the future hold for TikTok under a Joe Biden-lead White House?

According to app analytics provider App Annie, big things – in its predictions for 2021, App Annie says that TikTok will exceed one billion users over the course of the next year.

TikTok growth projection

As per App Annie:

“TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion.”

App Annie also notes that TikTok saw the second-highest consumer spend among non-gaming apps in Q3 2020, which underlines its earnings potential.

“Whilst TikTok monetizes through ads, it also allows users to transact in the app through sales of virtual gifts used for tipping streamers.”

That, seemingly, puts TikTok in a strong position heading into the new year – but it does, of course, assume that TikTok will still be operational in the US, which, technically, is still in question.

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I say technically, because thus far, TikTok has avoided any penalties scheduled to be imposed on it as part of the Trump Administration’s Executive Order issued back in August, which ruled that TikTok needed to be sold to a US-owned business or it would be banned in the US completely. But it’s not totally free of any impacts just yet.

At last check, the Pennsylvania District Court had ruled against the proposed ban on TikTok after a group of prominent TikTok users sought an injunction, arguing that banning the app would impact their livelihoods. The court agreed, which essentially suspended the final element of the EO, meaning that TikTok could continue on, as normal, in the US, with no impacts, regardless of whether it ends up being sold to Oracle/Walmart or not.

But that ruling, and all others, are subject to appeal by the US Government, if it so chooses to enforce the original order. Some had suggested that the Trump administration would be seeking to push harder for a TikTok ban if it won the election, as the public perception that TikTok has successfully avoided a ban could look bad for its authority. But with Joe Biden now the President-elect, that changes things significantly.

According to reports, a Biden administration is likely to take a less critical stance on TikTok and the concerns around its ownership.

As per The Denver Post

“Robert Atkinson, the president of the Information Technology and Innovation Foundation, which is funded by U.S. tech companies, said the TikTok ban was “much more of a Trump issue” that Biden might drop.”

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Indeed, additional reports have suggested that the proposed Oracle-lead deal for TikTok is likely to come under heavy scrutiny by the Biden Administration, and is unlikely to be approved. Which would mean that TikTok would come out of the process unharmed – not totally free of impacts, as it did lose a CEO in the scuffle with the Trump Admin. But from a practical standpoint, it would remain available, utilizing the same systems, the same algorithms. TikTok, as users know it, would be exactly the same, if these projections are correct.

That could mean that it’s time for brands to get on-board. If TikTok is set to join the billion-user club, that will present significant opportunities, and with the platform adding in more eCommerce tools and other options, it could present significant value as a brand promotion vehicle.

Some will remain hesitant, and the current legal challenges by the Trump Admin will need to play out before there’s any concrete path forward for the app. But it seems like TikTok could be the place to be – as based on this analysis, many, many more users will be flocking to the app. 

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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