Connect with us

MARKETING

Pinterest Reaches 60% of US Women; Here’s What They’re Searching For

Published

on

Pinterest published a new report ahead of International Women’s Day which details what its largest demographic is searching for.

Traditionally, Pinterest has seen more use among women than men. The report indicates that Pinterest reaches 60% of all US women, including 80% of moms and 75% of millennial women.

The report also emphasizes the purchasing power of women worldwide, stating:

“As the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending worldwide by 2028.”

In addition to using Pinterest to find ideas for dinner, travel, home and clothing, women are also looking to Pinterest for support and empowerment.

“Everything from traveling solo, living (and budgeting) with a partner, negotiating a tough salary, to buying a first home — no choice is too big.”

To that end, here’s a look at some of the top trending searches among women on Pinterest.

Trending Searches Among Women on Pinterest

Solo Living

  • Searches for embrace being single are up 48%
  • Searches for solo travel ideas are up 63%
  • Searches for solo date ideas are up 57%
  • Searches for how to buy your first home are up 124%

Pinterest notes, “this might just be the year more women invest their time and energy into living their best lives solo.”

Motivation & Self Improvement

  • Searches for decision making activities are up 39%
  • Searches for business ideas start up are up 941%
  • Searches for how to ask for a raise at work are up 254%
  • Searches for going back to school as a mom are up 53%

“Whether it’s climbing the ladder, taking a chance with a startup idea that’s been brewing, or heading back to school, women are searching Pinterest for inspiration to take the leap. And, as the platform for positivity, women come to Pinterest for ongoing motivation for themselves…”

Source: Pinterest

See also  Snapchat Shares Top AR Campaigns of 2020

Searchenginejournal

MARKETING

Snapchat launches augmented reality tool Shopping Lenses

Published

on

Snapchat launches augmented reality tool Shopping Lenses


Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform.

Augmented reality is changing the way we shop, play, and learn, and transforming how businesses tell their stories and sell their products,” said Jeremi Gorman, Chief Business Officer for Snap Inc. “Starting today, our revamped AR Shopping Lenses will mean a more engaging experience for our Snapchat community, and enable a faster, easier way to build Lenses for businesses

Upgraded AR experience. Shopping Lenses provides product information and SKU-specific purchase capabilities. Prices and color details are dynamically updated in real-time, allowing users to make purchases on items and styles that are in-stock and ready to ship.

Cutting down on the clicks that it takes for a user to track down and buy a product that they like when they see it on social, Shopping Lenses allows a shopper to purchase an item with one tap on the Lens Product Card triggered by the experience.

Read more: 2022 Predictions: E-commerce everywhere

Results for brands. Real-time updates for the customer experience also mean real-time analytics for marketers. Brands gain insights and intent data when a product is being tried on virtually in Shopping Lenses.

Shopping Lenses with Product Card. Image: Snap Inc.

These signals can help businesses optimize their Snapchat presence and increase sales by reaching the right customers. It can also help product development by showing brands what products and features are taking off on Snap.

Beta partners for Shopping Lenses include Ulta Beauty and MAC Cosmetics. Ulta Beauty saw $6 million in incremental purchases on Snapchat using the catalog-powered Shopping Lenses, with over 30 million product try-ons in a two-week period. MAC Cosmetics saw 2.4-times higher lift in brand awareness, and 9 times higher lift in purchase intent.

See also  Jetpack Boost For WordPress Core Web Vitals is Ready

Why we care. Social media platforms are adding features to remove friction and enable interested users to purchase products in a seamless way, which improves experience for customers with high intent.

Stepping back a bit, we can also see how AR and other 3D imaging technologies are becoming must-haves for marketers in specific industries, including beauty, fashion and retail more generally. 


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



Source link

Continue Reading

MARKETING

Getting Your First 1000 YouTube Subscribers

Published

on

Getting Your First 1000 YouTube Subscribers


Video is the future (and the right now) of marketing, and it’s never been easier to start your own YouTube channel.

In today’s episode, host Mark de Grasse sits down with Sean Cannell, founder of Think Media and author of YouTube Secrets, the #1 YouTube strategy book in the world, whose killer channels boast over 2.5 million subscribers. Video is the most consumed content online, yet marketers resist creating it. You’ve got to get over it, or your business won’t survive, Sean warns. Don’t be afraid to suck at first. Plant seeds that you’ll reap months, even years, down the road. “YouTube is like a fine wine,” Sean says. “It gets better with age.” And, unlike on other platforms, your content lasts forever.

Listen in for some tips from the world’s leading YouTube expert on how to get started, what to post, and how to get subscribers fast. 

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Tips for understanding your audience’s problems and ambitions  
  • Why the acronyms ASQ, RSP, TSS are the key to success on YouTube
  • Sean’s favorite YouTube strategy (and why it works so well)
  • How to get 1000 YouTube subscribers in just 10 days

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!



Source link

Continue Reading

MARKETING

What Video Marketers Should Know in 2022, According to Wyzowl Research

Published

on

What Video Marketers Should Know in 2022, According to Wyzowl Research


It’s well established that video has been one of the breakout trends in the marketing world for the past decade.

(more…)

See also  Google Says Some Search Console Data For December Might Be Inaccurate
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending