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Police reports, social media shamings: Coronavirus has turned some citizens into social distance …

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In fact, concern about the highly contagious virus has turned some area residents into social distance vigilantes — cranky and over the top in some cases, justifiably worried in others.

Some call city quality-of-life hot lines. Others dial 911. The most bold send public tweets or Facebook messages to authorities, or surreptitiously snap photos and videos and report them directly to police, demanding they clear parks, halt soccer games, and disperse those they consider scofflaws.

“They probably won’t listen to you or me,” said Cambridge resident Cynthia Haynes. “But if a police officer came out, a state trooper came out, they’d probably leave.”

Haynes, a chef in her 50s whose outdoor exposure is limited now to solitary walks with her dog three times a day and occasional grocery store jaunts, worries about the well-being of residents most vulnerable to the virus, including her mother, who’s in her 80s. So when Haynes sees people clustered in parks or in public, she takes action.

The first surveillance video she sent to police captured some teens playing basketball at Hoyt Field in Cambridge. A police officer, Haynes said, told her the basketball rims would soon be gone.

Another video captured adults at a park along Memorial Drive using an outdoor fitness station — without wiping down the equipment. That prompted her to ask the city to put fencing around the area.

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Records show hundreds of annoyed citizens from all over the Boston area have logged similar complaints in recent weeks, with calls to municipal 311 services or in social media posts directed at police.

One complaint from Allston read: “Landscape people with leaf blowers during a crisis? Can we stop this air blown COVID-19 spread? Please send Cops.”

Another featured a photo shot through a window screen in South Boston showing a half-dozen people chatting outside a home “No Social distancing?? What happened to 6 feet apart? I’m concerned for neighbors and passers-by. . . . One or two are coughing quite a bit too.”

Barbara Anthony, former Massachusetts undersecretary for consumer affairs, got into the mix recently, tweeting a photo of a gathering of people in Harvard Square on a sunny day, along with the tag #StayHome.

A former prosecutor, Anthony is no stranger to levying criticism and said extraordinary times call for people to speak out, loudly. “That lack of responsibility [by people who don’t social distance] doesn’t just impact a single individual, it impacts entire communities . . . it affects all of us,” she said. “I think we need stricter enforcement.”

But if you thought the accused would go down without a fight, you’d be wrong. Some have fired back at their complainants.

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One person in Roslindale wrote in to Boston’s 311 service: “News flash folks — a family playing baseball at Fallon field is not going [to] spread COVID-19. Mind your own business and [find] something else to complain about.”

Still, law enforcement has taken notice of the illicit gatherings. After a resident tweeted at the City of Somerville about people “not practicing social distancing in the park,” the city quickly responded, and dispatched an officer to the scene.

Spokesmen for area police agencies said people have generally been cooperative when officers have responded to calls and asked groups to disperse.

To be clear: It’s not a crime to be near someone else or gather in large groups in Massachusetts. Social distancing here is a health recommendation from state and local leaders.

But other states have enacted strict rules and bulked up enforcement. Police have charged pastors for holding church services, broken up weddings and parties, and more, according to media reports. Lithuania’s capital city launched drones to patrol and prevent gatherings in public spaces.

In Massachusetts, Boston Mayor Martin J. Walsh and Governor Charlie Baker have repeatedly urged residents to stay home, except in emergencies or to get groceries, medicine, and other essentials. They’ve encouraged going outside for exercise and mental well-being, but stressed that when residents leave their homes they should maintain proper distance from people they’re not living with.

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Both leaders have so far resisted issuing orders that can actually be enforced. There are no fines or other penalties for being socially adjacent. That could change, officials have warned, particularly if there’s a lack of compliance.

“I know the mayor in New York is imposing a $500 fine if people don’t practice social distancing,” Walsh said Monday. “I hope we don’t have to do that.”

He also worried that the temptation to relax distancing discipline could be heightened with warmer weather.

In response to Walsh’s guidance, city workers have taken steps to curb recreational gatherings, including posting signs encouraging social distancing at parks and closing playground and tot lots. They’ve removed street hockey, soccer, and tennis court nets.

City workers zip-tied basketball nets, but some players persisted. The city then bolted pieces of plywood together to cover the rims, according to a parks spokesman.

South Boston resident Taralynn Asack, 29, was propelled to document and point out violators on her social media accounts in part out of a sense of public service, in part out of boredom.

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“I’ve taken it upon myself to be neighborhood watch,” said Asack, an on-air sports reporter for DraftKings. “I’ve been going a bit stir crazy without any news. So I’ve just been going around Boston exposing people.”

But Asack said her posts trend toward the positive and supportive and are designed to raise awareness.

“Who wants to be screamed at right now?” she said. “There’s too much uncertainty to be mean to each other. . . . We need all the kindness we can get.”


Matt Rocheleau can be reached at [email protected]. Follow him on Twitter @mrochele

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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