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Social networks are doing a voter registration blitz this week

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With the most uncertain election in modern American history fast approaching, social networks are doing a final big push to get their users registered to vote.

The efforts align with National Voter Registration Day, which punctuates ongoing efforts from companies like Twitter, Facebook and Snapchat to get people to the polls, whether IRL or through mail-in voting.

Snapchat, which says it has helped 750,000 U.S. users get registered to vote, announced new voter-focused programming with an eclectic slate of celebrities that included Snoop Dogg, former President Obama and Arnold Schwarzenegger. The social network is also launching some new Snap Originals (the company’s short-form pieces of content) themed around the U.S. election. Those include a “Good Luck Voter!” miniseries by Peter Hamby and a special election-focused episode of “While Black with MK Asante.”

Star power aside, a Snapchat tool prompts users to make a plan to vote with friends and also allows them to request a mail-in ballot through the app itself. Any account featured on Snapchat’s Discover page can also embed the platform’s voter registration tool directly into their content.

Image Credits: Twitter

Twitter’s own efforts also put voter registration front and center. On September 22, all U.S. Twitter users were sent a prompt asking them to register or confirm their voter registration through TurboVote. The prompt and an accompanying push alert were sent in 40 languages. The new reminders join the company’s existing voting info hub and its #YourVoiceYourVote campaign, which recruited popular accounts like Marshmello and Chrissy Teigen to promote a link to Vote.org’s registration check page along with original voice notes. Twitter also added new hashtag emoji linked to #NationalVoterRegistrationDay and #VoteReady.

Adding to its existing efforts, like the launch of its own election info hub, top-of-newsfeed prompts and Instagram reminders, Facebook roped in celebrities Alicia Keys, Gabrielle Union, Jada Pinkett Smith and others for a special “Vote-A-Thon 2020” series of live-streaming educational PSAs around voter registration. Facebook says it has helped 2.5 million people get registered to vote across Facebook, Instagram and Messenger.

Image Credits: Facebook

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Facebook’s top-of-feed notifications reminding users to register will run on the Facebook app, Instagram and Messenger through Friday September 25. Users who use a new set of Instagram stickers for National Voter Registration Day will have their story featured in a special voter registration-themed story on the social network.

YouTube and the apparently still-in-limbo TikTok didn’t appear to be holding their own voter registration drives Tuesday, but Google, Reddit and Discord all featured prominent home-page banners reminding users to register to vote.

TechCrunch

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5 Effective Ways to Run Facebook Ads A/B Tests

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Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

3) Use of spreadsheets is important to stay organized. 

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These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

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Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

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