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Somehow, Twitter does not have a team dedicated to accessibility

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Twitter does not have a team dedicated to accessibility, the company confirmed after a developer alluded to the fact. It’s a baffling omission for a company that employs some 4,000 people and a CEO who is often heard talking about doing the right thing.

This is not to say that Twitter is a wasteland for accessibility features, though like any major platform it has a lot of room for improvement. But features that make a site easier for everyone to navigate — not just people who use screen readers or captions — require more than part-time input from concerned employees.

That Twitter has no accessibility team was brought to broader attention in a tweet from Andrew Hayward, a Twitter developer who has himself done a lot of work on features for people with disabilities.

When people criticized Twitter’s new audio tweet feature for not having any kind of captioning, the official Twitter Support account said that it was an “early version of this feature” and that the company would be “exploring” ways to make it accessible, which didn’t help.

Hayward chimed in to say that he and the other “volunteers behind accessibility at Twitter” were “frustrated and disappointed” at the lack of consideration for people with disabilities, prompting astonishment that there is no dedicated team. He clarified that they are paid employees (not outright volunteers) but that “the work we do is notionally on top of our regular roles.” So the work he and everyone else has done has essentially been in their spare time.

A full time accessibility team may feel like a luxury at smaller companies, but Twitter can hardly claim to be small, new, or unaware of the importance of these features. So it’s difficult to understand why it would have no team — even a handful of people — whose sole responsibility they are.

I asked Twitter to confirm that the company has no dedicated accessibility team. In lieu of comment, the company offered a link to this trio of tweets: A mea culpa, a quick fix for a basic accessibility issue, and the assurance that Twitter is “looking at how we can build a dedicated group to focus on accessibility, tooling, and advocacy across all products.”

In other words, no: There’s no team, and only the very beginnings of a plan to build one. We’ll follow up with Twitter soon to see how that’s going.

TechCrunch

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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