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TikTok confirms pilot test of TikTok Stories is now underway

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Twitter may have shut down its Stories features known as Fleets, but the Stories format will continue to invade other social platforms. TikTok today confirmed it’s piloting a new feature, TikTok Stories, which will allow it to explore additional ways for its community to bring their creative ideas to life.

The company notes the new feature will be another option, in addition to its existing storytelling tools like videos, Duets, Stitch and LIVE — it’s not meant to replace them.

TikTok didn’t say how long the pilot test would run or whether it would result in a public launch. However, we understand the test has been running for several days, not weeks or months. It is available in a small handful of non-U.S. markets for the time being, with the goal of gaining insight and feedback from TikTok users.

The current set of features may or may not make it to the public product, we should warn.

The feature was discovered by social media consultant Matt Navarra, who is often among the first to find new features in social apps. In this case, he tells us that several tipsters brought screenshots of TikTok Stories to him, but it was initially unclear whether or not it was a hoax.

The timing, of course, was somewhat suspect — Twitter had just shut down Fleets in what was a fairly high-profile example of a failure to make Stories work on a social platform, despite their popularity on other popular apps, like Snapchat, Instagram, Facebook and even, as of late, Pinterest.

From the screenshots and videos of TikTok Stories in action, we see a product that appears to be, for the most part, something that looks familiar to users of Stories on other platforms.

Users can tap a camera button from the new navigation bar on the left side of the screen to create their first Story, then use common tools like those to add text or stickers, insert sounds and even use effects on their content. Like other platforms, users can either record videos or upload photos — the latter which opens up TikTok to take advantage of users’ larger camera rolls, rather than relying only on video.

Where TikTok’s version of Stories differentiates itself is that it allows users to comment publicly on the creator’s content. These comments are public, the app explains, as mutual friends can see each other’s comments. There is also another tab where you can see how many people viewed a given Story, and whether or not you’re following those users. A button will allow you to click to follow people back, if you choose.

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TikTok’s Stories are also ephemeral and disappear in 24 hours, the app’s tutorial explains.

To view Stories from other creators, you can scroll through the new sidebar and tap on the creator’s avatar to watch their content. (This almost looks like a vertical version of Twitter’s Fleets bar, even down to the blue rings around creators’ profile photos.)

The addition of Stories offers TikTok users who don’t post with regularity (or at all) an easier way to start engaging with TikTok’s tools by getting started with a more comfortable and familiar format. It can also provide creators with a way to interact casually with fans in between their more polished and edited TikTok video posts.

But it also gives TikTok a much larger surface where it could eventually run advertisements, assuming it can first properly moderate the inevitable attempts at skirting its community guidelines that result from launching an “ephemeral” feature.

The feature is also a direct shot across Instagram’s bow, following the Facebook-owned app’s direct attempt to copy TikTok with Reels.

TikTok declined to say which markets, specifically, can try out TikTok Stories. Screenshots show the feature described in English and on Android phones, however.

Though Stories may have failed on Twitter, the platform isn’t known for being a home for rich, creative tools, like TikTok. Meanwhile, TikTok believes in exploring any creative tool that could allow its users to express themselves — whether that’s through video, livestreaming, interacting with others or now, through ephemeral, short-form content.

TechCrunch

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APPS

Best ASO Tips To Boost Your App Search In 2022

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You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

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Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

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Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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