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TikTok details how it’s taking further action against hateful ideologies

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TikTok said on Wednesday it’s strengthening its enforcement actions against hate speech and hateful ideologies to include “neighboring ideologies,” like white nationalism and others, as well as statements that emerge from those ideologies.

In a blog post, TikTok explained that it regularly evaluates its enforcement processes with the help of global experts to determine when it needed to take action against emerging risks.

While the TikTok Trust & Safety teams were already working to remove neo-Nazism and white supremacy from its platform under existing policies, its more recently expanded enforcement will also cover related ideologies, including white nationalism, white genocide theory, as well as “statements that have their origin in these ideologies, and movements such as Identitarianism and male supremacy,” TikTok said.

The announcement was made on TikTok’s European newsroom, and follows TikTok’s recent joining of the European Commission’s Code of Conduct on Countering Illegal Hate Speech Online. However, the guidelines TikTok discussed apply to its global audience.

TikTok had made similar statements on its U.S. newsroom in August, including its plans to take action against other hateful ideologies, including white nationalism and male supremacy, in addition to white supremacy and anti-Semitism. A TikTok spokesperson told TechCrunch the new announcement was meant to offer “further details” on that policy.

The company’s new blog post noted how many monitoring organizations have been reporting that anti-Semitic sentiment is increasing around the world.

TikTok itself had been recently accused of having a “white supremacy” problem, according to a report from the Anti-Defamation League, which led to the U.S. newsroom announcement earlier this year. The ADL had uncovered dozens of accounts that were using combinations of white supremacist symbols, terms and slogans as screen names or handles, its report said.

It also said it secured a commitment from TikTok to work together to remove such content going forward. At the time of the report, TikTok had claimed to have already removed 1,000 accounts during the year for violating hate speech policies, and said it had taken down hundreds of thousands of videos under those same guidelines. In the U.S. newsroom post, TikTok updated its numbers, saying it had banned more than 1,300 accounts for hateful content or behavior, removed more than 380,000 videos for violation of its hate speech policy and removed over 64,000 hateful comments.

TikTok offered no update on those figures, or EU-specific data, in today’s post.

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The post went on to detail other existing policies in this area. For example, TikTok says it doesn’t permit any content that denies the Holocaust and other violent tragedies — a policy Facebook only recently adopted after years of choosing to favor free speech. TikTok also says it takes action to remove misinformation and hurtful stereotypes about Jewish, Muslim and other communities — including those that spread misinformation about “notable Jewish individuals and families” that are used as proxies to spread anti-Semitism.

TikTok additionally noted it removes content harmful to the LGBTQ+ community by removing hateful ideas, including content that promotes conversion therapy and the idea that no one is born LGBTQ+.

The company spoke about another area of policy it’s worked to improve, too. Today, TikTok is working to train Trust & Safety enforcement team members as to when it’s appropriate to remove certain language. In the case of language that was previously used to exclude and demean groups, it’s removed. But if those terms are now being reclaimed by impacted communities as terms of empowerment and counter-speech, the speech wouldn’t be taken down.

When content is taken down, TikTok users will be able to ask for a review of the action, TikTok also promised — a level of transparency that isn’t always seen today.

Much of what TikTok announced on Wednesday isn’t a new policy, necessarily, but is meant to address the EU audience specifically, where TikTok faces continual scrutiny over its data practices and other policies.

TechCrunch

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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