As social media platforms struggle to get U.S. election misinformation under control with varying degrees of success, TikTok has taken new actions to stop people from searching and browsing select hashtags associated with misinformation and conspiracies related to the U.S. election results.
The video app has redirected some hashtags — including #RiggedElection, #SharpieGate and others — where users have been publishing election misinformation. And it has taken down various videos making claims of “election fraud.”
However, based on our scans of the app and other election-related hashtags today, it’s clear that it’s still an uphill battle for TikTok in terms of getting a handle on violating content.
Because of TikTok’s size and scale, even smaller videos from unknown publishers can rack up thousands of views before they disappear.
Media Matters, for example, reported yesterday it was able to identify 11 examples of election misinformation spreading across TikTok, with more than 200,000 combined views. The videos shared conspiracies that ranged from unfounded “magic ballot” narratives to the completely untrue allegations that Arizona poll workers handed out markers to Trump voters so their votes wouldn’t count.
TikTok says all the videos Media Matters reported have since been removed except one where a user made a premature declaration of victory. That one was shadowbanned — meaning its discoverability on the platform was reduced. It also has a banner pointing to authoritative information about the election results.
These individual takedowns are a drop in the bucket compared to the number of videos that are still out there making claims of election fraud. And, so far, TikTok has only removed a small number of hashtags on this subject.
TikTok confirmed it has removed content and redirected searches for the hashtag #RiggedElection as of yesterday. Now, when you try to find videos flagged with this term in the app, you’ll get to a blank page with a notification that says the search term “may be associated with behavior or content that violates our guidelines.” The page also provides a link to TikTok’s Community Guidelines.
“Promoting a safe and positive experience is TikTok’s top priority,” the message reads.
This is the same playbook that TikTok recently used to address the spread of QAnon-related content on its platform. By redirecting searches and hashtags, it makes misinformation harder to find.
While TikTok declined to share an exhaustive list of hashtags it has taken action on during the elections, we found a few hashtags that returned either no results — like #RiggedElection and #SharpieGate — as well as those that returned only a small handful videos, or what TikTok considers “counter speech.”
The TikTok community will often create videos with counter speech or other content related to a misinformation-related hashtag. In these videos, they’ll provide factual information or will dispute the claims being made in another video. TikTok says this sort of counter speech doesn’t violate its policies. That’s why you may see videos listed under hashtags that would otherwise be associated with misinformation, as opposed to seeing the hashtag entirely silenced.
We also found some lesser-used hashtags like #RepealtheSteal and #VeritasArmy, which have been seen on Twitter, were not showing on TikTok at all. (However, upon reaching out to TikTok, the company chose to redirect these hashtags, too.)
A popular misinfo hashtag, #StoptheSteal, was also not available, but its variation, #StoptheStealing, had seven videos.
Many other hashtags were being used, too, as of the time of writing, including #VoterFraud (and its misspelling #VoterFruad), #DemsCheat, #CorruptElection, #ElectionCorruption, #StoptheStealing, #ElectionFraud (and misspelling #ElectionFruad), #CrookedJoeBiden, #CrookedDems, #Fraud (and its misspelling #Fruad), #Rigged, #Rigged2020, #MailinBallots, #CoupdEtat, #ElectionMeddling, #DemocratsAreDestroyingAmerica and #BallotHarvesting, to name a few.
While some hashtags had little content, many were filled with videos that weren’t just expressing their political views — they were making claims of election fraud. Combined, these hashtags have tens of millions of views, or even more.
For example, when we searched for the hashtag #VoterFraud (20.9 million views), we first encountered videos posted in the months leading up to Election Day that were responding to the Republican-driven claims of voter fraud associated with mail-in ballots.
But many videos under this hashtag have been published by Trump supporters this week, and are videos where the supporters are directly disputing the election results.
Among the videos we found were those reposting videos TikTok had already taken down. These included videos featuring Trump supporters’ protests against or for the counting of ballots in various states, calling them proof of election fraud.
In other videos, users opine about how Trump’s lawsuits will prove fraud took place and win him re-election. They sometimes use screenshots of website vote tallies as their “proof.”
We also saw videos using text labels overtop their video footage. The text was used to make their claims of election fraud, while the video itself may have them talking in more measured terms about their disappointment with the election results. (It’s unclear if this is a viable workaround to avoiding rule enforcement, however.)
TikTok says its list of blocked hashtags continually grows as new terms and phrases emerge and it’s able to determine how the terms are being used on its platform. It also said it block more election misinformation hashtags in the hours, days and weeks to come.
To be clear, TikTok’s decision to keep this sort of content online doesn’t make it much different from other social networks.
During election season, Facebook and Twitter have taken to labeling election misinformation from high-profile accounts (like Trump’s). Facebook even ran in-app notifications to inform users that votes are still being counted. But both platforms today still easily allow users to click through on a wide range of hashtags that promote this idea of election fraud or rigged results.
TikTok may not much be doing much better, overall, in addressing the sizable amount of content promoting election misinformation on its video network. But TikTok’s ban of top election misinformation hashtags works differently from hashtag bans on other social networks.
Once TikTok has made the decision to ban a term like “SharpieGate,” for example, the content won’t be surfaced whether you use the hashtag symbol (#) itself or not. Facebook, on the other hand, may ban the hashtag specifically, but not the term entirely. That means you can still find content about SharpieGate on its platform — even if it’s largely posts and videos from news organizations.
#SharpieGate was also among the hashtags Facebook began blocking today related to election misinformation. It also blocked #StoptheSteal and a related group.
Best ASO Tips To Boost Your App Search In 2022
You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.
The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.
Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.
Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…
Start with Your Application Name
The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.
Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.
You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.
Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.
Urge Users to Leave Reviews
You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.
We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.
Zero in on Your Application Depiction
Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.
Incorporate Appealings Screen Captures
Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.
There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.
Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.
Pay for App Store or Play Store
As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.
Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.
You can employ a group of App Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.
We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.