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TikTok to flag and downrank ‘unsubstantiated’ claims fact checkers can’t verify



TikTok this morning announced a new feature that aims to combat the spread of misinformation on its platform. In addition to removing videos that are identified to be spreading false information, as verified by fact checking partners, the company says it will now also flag videos where fact checks are inconclusive. These videos may also become ineligible for promotion into anyone’s For You page, TikTok notes.

The new feature will first launch in the U.S. and Canada, but will become globally available in the “coming weeks.”

The company explains that fact checkers aren’t always able to verify the information being reported in users’ videos. This could be because the fact check is inconclusive or can’t be immediately confirmed, such as in the case of “unfolding events.” (The recent storming of the U.S. Capitol comes to mind as an “unfolding event” that led to a surge of social media posts, only some of which were able to be quickly and accurately fact-checked.)

TikTok today works with partner fact checkers to help the company determine which videos are sharing misinformation. In the U.S., its partners include PolitiFact, Lead Stories, and SciVerify, who work to assess the accuracy of content in area related to civic processes, like elections, as well as health (e.g. COVID-19, vaccines), climate and more.

Internationally, TikTok works with Agence France-Presse (AFP), Animal Político, Estadão Verifica, Lead Stories, Logically, Newtral, Pagella Politica, Politifact, SciVerify, and Teyit.

Typically, TikTok’s internal investigation and moderation team works to first verify misinformation using readily available information, like existing public fact checks. If it can’t do so, it will sent the video to a fact-checking partner. If the fact check determines content is false, disinformation, manipulated media, or anything else that violates TikTok’s misinformation policy, it’s simply removed.

These fact checks can be returned in as fast as one our and most happen within less than one day, TikTok tells TechCrunch.

But going forward, if the fact checker can’t confirm the accuracy of the video’s content, it will be flagged as unsubstantiated content instead.


Image Credits: TikTok

A viewer who comes across one of these flagged videos will see a banner that says the content has been reviewed but can’t be conclusively validated. Unlike the COVID-19 banner, which appears at the bottom of the video, this new banner is more prominently overlaid across the video at the top of screen.

If the user then tries to share that flagged video, they’ll receive a prompt that reminds them the video has been flagged as unverified content. This additional step is meant to give the user a moment to pause and reconsider their actions. They’ll they need to choose whether to click the brightly-colored “cancel” button or the unhighlighted choice, “share anyway.”

Image Credits: TikTok

The video’s original creator will also be alerted if their video is flagged as unverified content.

TikTok said it tested this labeling system in the U.S. late last year and found that viewers decreased the rate at which they shared videos by 24%. It also found that “likes” on unsubstantiated content decreased by 7%.

This system itself isn’t all that different from efforts made at other social networks to reduce the sharing of false content. For example, Facebook now labels misinformation after it’s reviewed by fact-checking partners and determined to be false. It also notifies people before they try to share the information and downranks the content so it appears lower in users’ News Feeds.

Twitter, too, uses a labeling system to identify misinformation and discourage sharing.


But on other platforms, only verifiably false information is labeled as such. TikTok’s new system moves to tackle the viral spread of unverified content, as well.

Image Credits: TikTok

That doesn’t mean users won’t see the videos. If someone follows the account, they could still see the flagged video in their Following feed or by visiting the account profile directly.

But TikTok believes the new system will encourage users to “be mindful about what they share.”

It could also potentially defer people from making vague but incendiary claims meant to draw viewers and attention. Knowing that these videos could be downranked to the point that they may not ever reach the “For You” page could have a dampening effect on a certain type of social media content — the kind that comes from creators who post first, then ask questions later. Or those who largely shrug their shoulders over the impact of their rumors.

The new feature was designed and tested with Irrational Labs, a behavioral science lab that uses the psychology of decision-making to develop solutions that aim to drive positive user behavior changes. TikTok also says the addition was a part of its ongoing work to advance media literacy, which had included the “Be Informed” educational videos it created in partnership with the National Association of Media Literacy Education.

The banner will begin appearing in the U.S. and Canada starting today.




Best ASO Tips To Boost Your App Search In 2022



You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.


Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.


Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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