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TikTok to open a ‘Transparency Center’ where outside experts can examine its moderation practices

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TikTok, the popular social media app owned by Chinese tech company ByteDance, has been under a national security investigation by U.S. lawmakers who have raised concerns about the company’s access to U.S. user data and whether it was censoring content at the behest of the Chinese government. Today, TikTok tries to combat these concerns with the opening of a “Transparency Center” that will allow outside experts to examine and verify TikTok’s practices.

The new facility in TikTok’s LA office will allow outside experts to view how TikTok’s teams operate day-to-day, the company explains, as staff moderates content on the platform. This includes how moderators apply TikTok’s content guidelines to review the content its technology automatically flagged for review, as well as other content the technology may have missed.

In addition, the experts will be shown how users and creators are able to bring concerns to TikTok and how those concerns are handled. TikTok will also explain how the content on the platform aligns with its guidelines, the company says.

This center mainly aims to address the censorship concerns the U.S. has with TikTok, which, as a Chinese-owned company may have to comply with “state intelligence work,” according to local laws, experts have said. TikTok has long denied that’s the case, claiming that no governments — foreign or domestic — have directed its content moderation practices.

That being said, The Washington Post reported last year that searches on TikTok revealed far fewer videos of the Hong Kong protests than expected, prompting suspicions that censorship was taking place. The Guardian, meanwhile, came across a set of content guidelines for TikTok that appeared to advance Chinese foreign policy through the app. TikTok said these guidelines were older and no longer used.

Today, TikTok’s moderation practices are still being questioned, however. In November, it removed a video that criticized China’s treatment of Muslims, for example. The video was restored after press coverage, with TikTok citing a “human moderation error” for the removal.

While the larger concern to U.S. lawmakers is potential for China’s influence through social media, TikTok at times makes other moderation choices that don’t appear to be in line with U.S. values. For example, singer Lizzo recently shaded TikTok for removing videos of her wearing a bathing suit, even as TikTok stars posted videos of themselves dancing in their bathing suits. (The deleted video was later restored after press coverage.) The BBC also reported that transgender users were having their posts or sounds removed by TikTok, and the company couldn’t properly explain why. And The Guardian reported on bans of pro-LGBT content. Again, TikTok said the guidelines being referenced in the article were no longer in use.

TikTok says the new transparency center will not only allow the experts to watch but also provide input about the company’s moderation practices.

“We expect the Transparency Center to operate as a forum where observers will be able to provide meaningful feedback on our practices. Our landscape and industry is rapidly evolving, and we are aware that our systems, policies and practices are not flawless, which is why we are committed to constant improvement,” said TikTok U.S. General Manager Vanessa Pappas. “We look forward to hosting experts from around the world and continuing to find innovative ways to improve our content moderation and data security systems,” she added.

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The Center will open in early May, initially with a focus on moderation. Later, TikTok says it will open up for insight into its source code and efforts around data privacy and security. The second phase will be led by TikTok’s newly appointed chief information security officer, Roland Cloutier, who starts next month.

The company notes it has taken many steps to ensure its business can continue to operate in the U.S. This includes the release of its new Community Guidelines and the publishing of its first Transparency Report a few months ago. TikTok has also hired a global General Counsel and expanded its Trust & Safety hubs in the U.S., Ireland and Singapore.

TikTok in January announced its L.A. operations had moved to a new 120,000-square-foot office in Culver City, California. The company now has over 400 U.S. employees across L.A., New York, and Silicon Valley.

TechCrunch

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Best ASO Tips To Boost Your App Search In 2022

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You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

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Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

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Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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