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TikTok updates policies to ban deepfakes, expand fact-checks, and flag election misinfo

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As uncertainty swirls around TikTok’s future in the U.S., the company this morning announced new Community Guidelines focused on helping keep misleading and deceptive content off its platform. The new rules aim to better clarify what’s allowed and not allowed on TikTok, broaden the app’s fact-checking partnerships ahead of the U.S. election, and ban the use of “deepfakes” (manipulated content) designed to deceive. In addition, TikTok has added an in-app reporting option for election misinformation. It also claims to have worked with experts, including the Countering Foreign Influence Task Force (CFITF), run by the U.S. Department of Homeland Security (DHS), to help counter the threat of foreign influence on elections.

That latter item is a particularly clever spin on TikTok’s current situation, given that it’s the foreign interference of TikTok itself that the Trump Administration is concerned about, along with the potential security risk that comes from the possibility of China’s authoritarian government collecting massive amounts of data on TikTok’s American users.

TikTok, however, says it has worked with CFITF and other experts to help stop the dangers of foreign influence on U.S. elections. The task force shares insight about possible disinformation campaigns across the industry and connects local election officials with online platforms and law enforcement. TikTok didn’t clarify the extent of its work in this area, but CFITF has only existed since 2018 so these would be fairly recent efforts.

The company also says it’s expanding its relationships with PolitiFact and Lead Stories to fact check potential misinformation related to the 2020 U.S. election. The organizations were previously focused on other fact-checks, like those related to COVID-19 and climate change.

However, fact-check organizations’ ability to actually find and fact-check misleading content can be difficult as much of this content is framed by users as “just my opinion.” A quick search on TikTok this morning for “climate change hoax,” for example, pulled up videos with dissenting user opinions on the topic with no fact-check applied. This isn’t a problem unique to TikTok, of course. Social media platforms in general struggle the line between free speech and misinformation, especially when content goes viral that shares a viewpoint not held by a majority of the scientific or academic community.

TikTok also says today it will roll out an election misinformation option to its in-app reporting feature in the “coming weeks.” But it didn’t offer a clear launch date, despite elections now being months away.

The company says it’s clarifying its policy to ban the use of “synthetic or manipulated content,” too. This will now include deepfakes meant to deceive or distort the truth. The policy continues to be questionably enforced. For example, TikTok easily pulled up the recent viral video that claims to show House Speaker Nancy Pelosi drunk — a video that has been manipulated from the original where she speaks normally. Facebook, by comparison, labeled the video “partly false,” given the digital slowing down of the original video.

None of these problems around fake content or attempts to deceive are unique to TikTok, of course. U.S. companies don’t have things under control, either.

TikTok, in addition, notes it releases Transparency Reports and recently added new Transparency webpage with information for lawmakers and users alike.

Its policy around “coordinated inauthentic behavior,” has also been restated to be clearer, TikTok says.

The new policy reads:

Do not engage in coordinated inauthentic activities (such as the creation of accounts) to exert influence and sway public opinion while misleading individuals, our community or the larger public about the account’s identity, location or purpose

The Trump administration has put the TikTok ban on hold for at least 45 days for now, ostensibly so TikTok could work out a deal with Microsoft. The U.S. government wants the company to spin out its U.S. operations to distance itself from China.

TikTok users, naturally, have their own theories about why Trump is coming down so hard on their prefered social app. Some number of TikTok teens pranked the Trump campaign over the rally in Tulsa, for starters. Other TikTok users pointed out that Trump’s real concern is that TikTok doesn’t allow political ads — and microtargeting voters on Facebook helped Trump win the last election.

These theories are interesting to debate (may not be entirely wrong!), but the reality is that the concerns over TikTok’s connection to China have some bipartisan support.

TechCrunch

APPS

Best ASO Tips To Boost Your App Search In 2022

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You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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