Tinder’s “Swipe Night” is going global. The dating app announced today that its interactive video series will be available in Asia and other international markets starting on September 12, giving users another way to connect as they continue to stay at home because of the COVID-19 pandemic.
As in the United States, where “Swipe Night” first launched last October, the international version of “Swipe Night” will be broadcast on the weekend. For audiences outside the U.S., three consecutive episodes are planned, starting with the first one on September 12 from 10 a.m. to midnight, and airing on consecutive Saturdays at the same time.
Similar to Netflix’s “Black Mirror: Bandersnatch” and other interactive entertainment, “Swipe Night” presents viewers with a “choose-your-own-adventure” narrative, but each of its episodes is only seven minutes long and users’ choices are added to their profile, giving them another way to figure out if someone is a good match.
“Swipe Night” is not the first in-app event that Tinder has introduced over the past couple of years to increase user engagement as it competes with other dating apps for younger users. Other examples, held last year before the pandemic, included Spring Break mode and Festival Mode, which helped members in the United States find other people who were headed to the same vacation destinations or events.
Now that COVID-19 has made in-person meetups less safe, “Swipe Night” has become an important part of Tinder’s business strategy as it, and its competitors, focus on organizing more virtual events and hangouts. In today’s announcement, Tinder said during stay-at-home orders and social distancing, 52% more messages have been sent through the app globally, peaking on April 5, and “swipe volume” by users under 25 (or “Gen Z”) increased by 34%.
As a user engagement experiment, “Swipe Night” proved successful enough in the U.S. to warrant a second season even before stay-at-home orders started there. When it launched last fall, Tinder’s monthly usage was climbing, but users were opening the app less on a daily basis. By the time Tinder announced the second season of “Swipe Night” in February, Tinder said millions of users had tuned into the series and matches and conversations had increased by 26% and 12%, respectively.
“When lockdowns began, we saw an immediate increase in our members’ engagement on Tinder, so we know we play an important role in their stay-at-home experience. While the global health crisis continues, we believe ‘Swipe Night’ can bring a welcome change of pace to our members around the world,” said Tinder chief executive officer Jim Lanzone in today’s announcement.
Now Tinder will find out if audiences in the rest of the world, where its competes with a large roster of other dating apps, will respond to “Swipe Night” with the same level of enthusiasm. Tinder doesn’t break down its member numbers by country, but its APAC head of communications Papri Dev told TechCrunch that more than 50% of its members worldwide are Gen Z, the main audience for “Swipe Night,” and storylines are designed to provoke conversations.
“Having a high stakes story such as an apocalyptic themed event, felt like a strong forcing mechanism to make your choices or decisions really count,” she said. “Our members who are stuck at home are hungry for content, and based on what we’ve seen take off on other platforms, people seem to be open to a wide range of tones and topics. So we wanted to make Swipe Night available to our members in Asia, and around the world, as soon as we felt it would be appropriate.”
Content in Asian markets including Korea, Taiwan, Japan, Thailand, Vietnam and Indonesia will have subtitles in local languages.
Best ASO Tips To Boost Your App Search In 2022
You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.
The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.
Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.
Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…
Start with Your Application Name
The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.
Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.
You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.
Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.
Urge Users to Leave Reviews
You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.
We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.
Zero in on Your Application Depiction
Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.
Incorporate Appealings Screen Captures
Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.
There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.
Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.
Pay for App Store or Play Store
As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.
Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.
You can employ a group of App Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.
We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.