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Trump congratulates Nigeria for Twitter ban, says more countries should do the same

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Today, former President Donald Trump issued a statement supporting the Nigerian government’s decision to suspend Twitter activities in the West African country.

“Congratulations to the country of Nigeria, who just banned Twitter because they banned their President,” he said in the statement.

The ex-president also encouraged other countries to follow in Nigeria’s footsteps and ban Twitter and Facebook.

“More COUNTRIES should ban Twitter and Facebook for not allowing free and open speech — all voices should be heard. In the meantime, competitors will emerge and take hold. Who are they to dictate good and evil if they themselves are evil? Perhaps I should have done it while I was President. But Zuckerberg kept calling me and coming to the White House for dinner telling me how great I was. 2024?” he added.

Trump’s approval is coming days after Nigeria suspended Twitter indefinitely. The government made the judgment days after Twitter deleted Nigeria President Muhammadu Buhari’s tweet for violating its abusive behaviour policy and several calls by Nigerians to take it down. His tweet threatened punishment on secessionists in the southeastern part of the country.

Although the Nigerian President, via his spokesperson, later declared that the state-wide ban on Twitter was only a temporary measure to curb misinformation and fake news, new directives suggest otherwise. The government ordered broadcasting media to delete their Twitter accounts and stop using the platform as a news source on Monday, which further confirms a ploy to stifle free speech and enforce censorship.

“In compliance to the above directive, broadcasting stations are hereby advised to de-install Twitter handles and desist from using Twitter as a source (UGC) of information gathering for news and programmes presentation especially phone-in,” an excerpt of the statement read.

On the other hand, Trump has been on the receiving end of not one but two bans. In early January, he was permanently banned from Twitter after instigating the violent invasion of the U.S. Capitol. Twitter cited concerns over the “risk of further incitement of violence.”

He was subsequently suspended indefinitely on Facebook. Last Friday, the social media juggernaut announced its decision to reconsider Trump’s suspension in two years (which starts counting from January).

“At the end of this period, we will look to experts to assess whether the risk to public safety has receded. We will evaluate external factors, including instances of violence, restrictions on peaceful assembly and other markers of civil unrest. If we determine that there is still a serious risk to public safety, we will extend the restriction for a set period of time and continue to re-evaluate until that risk has receded,” vice president for Global Affairs and Communications at Facebook, Nick Clegg said.

When the suspension is eventually lifted, there will be a strict set of rapidly escalating sanctions that will be triggered if Mr Trump commits further violations in future, up to and including permanent removal of his pages and accounts.”

TechCrunch

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5 Effective Ways to Run Facebook Ads A/B Tests

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Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

3) Use of spreadsheets is important to stay organized. 

These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

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