The reelection campaign will be live-streamed. US president Donald Trump has joined Amazon-owned live-streaming platform Twitch.
Twitch is best known as a social video streaming platform for gamers but does host other content, including politics.
The verified DonaldTrump Twitch account, spotted earlier by Reuters, has just one video in the recent broadcast section so far: A live stream of a Trump rally that took place in Minneapolis yesterday evening.
Alongside the saved video of this broadcast is a growing selection of user-generated clips culled from the stream, with titles such as “This is our president.”, “LOL”, “KEK” and “pepelaugh”.
Another clip remarks on how a single black man — who’s visible in the top corner of the shot of the audience behind Trump — vanishes as “they zoom him out of the picture”.
Trump is not the only high-profile US politician to be taking to Twitch to broadcast campaign rallies in real time ahead of next year’s presidential election.
Democratic senator Bernie Sanders, who is making a pitch to be the party’s presidential candidate, joined the platform a few months ago. And at the time of writing Sanders still has more followers than Trump on Twitch (88,795 vs 37,754).
Over on Twitter, meanwhile — Trump’s go-to social media soapbox for skewering opponents and deflecting criticism, via his preferred medium of the early morning attack tweet — the president has ~65.6M followers.
So Twitter is very unlikely to be concerned that its highest-profile user is flirting with Amazon’s social streaming platform. (Though it’s much less clear how happy “Jeff Bozo” will be about Trump getting on Twitch.)
Trump has dabbled with using Twitter’s own video streaming tool, Periscope. But the choice of Twitch for streaming his campaign rallies looks mostly like a case of horses for courses. Periscope is more for on-the-fly mobile streaming, whereas Twitch is a platform built for playing to (and building) a ‘lean back’ audience.
Troll culture also thrives on gamer Twitch. And Trump is of course edgelord of the trolls. Ergo he should fit right in.
With Periscope Twitter has been taking a stronger approach to tackling abusive comments in recent years (and also trying to fight fake and spam content) — in line with its stated desire to increase ‘conversational health’ on its platforms. So it’s probably happy to have dodged a bullet here.
Certainly Twitter CEO Jack Dorsey has more enough flying his way over whatever Trump choses to tweet next.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
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