Chris Cox’s motivational speeches were at the heart of Facebook’s new employee orientation. But after 14 years at the social network, the chief product officer left in March amidst an executive shake-up and Facebook’s new plan to prioritize privacy by moving to encrypt its messaging apps. No details on his next projects were revealed.
Now the 37-year-old leader will be putting his inspirational demeanor and keen strategy sense to work to protect the environment and improve the government. Today at Wired25 conference, Cox finally shared more about his work advising political technology developer for progressives Acronym, and climate change-tracking satellite startup Planet Labs. He also explained more about the circumstances of his departure from the social network’s C-suite.
On how he felt leaving Facebook, Cox said, “part of the reason I was okay leaving was that after 2016 I’d spent a couple years building out a bunch of the teams that I felt were most important to sort of take the lessons that we learned through some of 2016 and start to put in place institutions that can help the company, be more responsible and be a better communicator on some of the key issues.”
As for what specifically drove him to leave, Cox explained that, “It wasn’t something where I felt I wanted to spend another 13 years on social media. Mark and I saw things a little bit differently . . . I think we are still investigating as an industry, how do you balance protecting the privacy of people’s information and continuing to keep people safe,” Cox said.
On whether moving toward encryption was part of that, he said he thinks encryption is “great: and that “It offers an enormous amount of protection,” but noted “it certainly makes some of those things more complicated” on the privacy versus safety balance. He complemented Facebook’s efforts to build ways of catching bad actors even if they’re shielded by encryption. That includes digital literacy initiatives in Brazil and India ahead of elections, and offering forwarding systems for sending questionable information to fact checkers. “I think there are pros and cons with these systems and I’m not a hard-liner on any one of them,” Cox said, and noted that what Facebook is building is “resonant with what people want.”
Cox was asked about the major debate about whether Facebook should allow political advertising. “We think political advertising can be good and helpful. It often favors up and comers versus incumbents.” Still, on fact-checking, he said, “I’m a big fan,” even though Facebook isn’t applying that to political ads. He did note that “I think the company should investigate and is investigating micro targeting . . . if there’s hundreds of variants being run of the creative then it’s tricky to get your arms around what’s being said.” He also advocated for more context in the user interface distinguishing political ads.
Cox’s next projects
Since leaving Facebook, Cox has joined the advisory board of a group called Acronym, which is helping to build out the campaign and messaging technology stack for progressive candidates. “This is an area where my perception is that the progressives have been behind on the ability to develop and use as a team infrastructure that helps you have a good voter file, how to develop messaging — just basic politics in 2019.”
Wired’s Lauren Goode asked if he was aligning himself with progressives, taking a political stance, and whether he could do that while still at Facebook. “Absolutely not,” Cox responded. “And why is that I think when you’re in a very senior role at a platform, you have a duty to be much more neutral in your politics.”
He then came out with a bold statement enabled by his independence. “I think Trump should not be our president. The other thing I care a lot about right now is climate change and he’s not going to help us there.”
That led to Cox discussing that he’s also been working to advise San Francisco startup Planet Labs, which is using satellite imagery to track climate change. “The vision was to build these small, about shoebox-size satellites with solar panel panel wings and have a fleet of them in space, which is real-time imaging the Earth.”
With that data, Cox explained you can track wildfires, deforestation, coal power plants, methane gas and more. Then, “You can start to contribute to having a health system, where you are basically imaging the Earth every hour, and then you’re creating some public data set with tools that plug into decision makers, banks, insurance companies, policymakers, investors, journalists, students…”
Asked about big tech’s responsibility for addressing climate change, Cox said “I think at the very least it’s making a commitment to being carbon-negative.”
Acronym and Planet Labs’ work intertwines, as Cox believes climate data proves the need for someone new in the Oval Office. While Cox didn’t discuss it onstage, Wired listed him as part of Shasta Group, which is Cox’s own vehicle for contributing to these projects. Still, he’s not ready to launch a full-fledged company of his own in politics and climate. “I’m still so young at this field that I don’t have enough confidence in my own mental model of the world.”
Cox concluded that by harnessing big company’s employees and having team leaders put more attention on climate change, “I do think tech can lead.”
Best ASO Tips To Boost Your App Search In 2022
You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.
The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.
Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.
Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…
Start with Your Application Name
The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.
Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.
You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.
Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.
Urge Users to Leave Reviews
You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.
We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.
Zero in on Your Application Depiction
Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.
Incorporate Appealings Screen Captures
Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.
There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.
Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.
Pay for App Store or Play Store
As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.
Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.
You can employ a group of App Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.
We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.