Twitch filed a lawsuit late last week against two people on its own platform for running automated hate and harassment campaigns.
The harassment, often targeted at Black and LGBTQ streamers, manifests in a unique Twitch phenomenon as a “hate raid.” On Twitch, creators regularly point viewers toward another friendly account after their stream concludes to boost their audiences, a practice known as a “raid.” Hate raids invert that formula, sending swarms of bots to harass streamers who have inadequate tools at their disposal to block the influx of abuse.
The hate raids leverage Twitch’s new tagging system, which many transgender users had requested to make it easier to build community and to discover content that resonates. In May, Twitch added more than 350 new tags to help viewers sort streams by “gender, sexual orientation, race, nationality, ability, mental health, and more.” Accounts spreading abuse now use those tags to target racist, sexist, transphobic and homophobic harassment toward streamers, another unfortunate misuse of a tool explicitly designed to give creators a boost.
In the suit, Twitch described hate raiders as “highly motivated” malicious individuals who improvise new ways to circumvent the platform’s terms of service. Twitch named two users, “CruzzControl” and “CreatineOverdose,” in the suit but the company was unable to obtain their legal names. The users are based in the Netherlands and Austria, respectively, and their activity began in August of this year. Twitch alleges that CruzzControl alone has been linked to 3,000 bot accounts involved in hate raids.
While it’s possible that Twitch won’t be able to identify the real identities of individuals behind the recent harassment campaigns, the lawsuit could act as a deterrent for other accounts directing waves of abuse on the streaming platform.
“While we have identified and banned thousands of accounts over the past weeks, these actors continue to work hard on creative ways to circumvent our improvements, and show no intention of stopping,” the lawsuit reads. “We hope this Complaint will shed light on the identity of the individuals behind these attacks and the tools that they exploit, dissuade them from taking similar behaviors to other services, and help put an end to these vile attacks against members of our community.”
“This Complaint is by no means the only action we’ve taken to address targeted attacks, nor will it be the last,” a Twitch spokesperson told TechCrunch. “Our teams have been working around the clock to update our proactive detection systems, address new behaviors as they emerge, and finalize new proactive, channel-level safety tools that we’ve been developing for months.”
Prior to Twitch’s legal action, some Twitch creators organized #ADayOffTwitch to protest the company’s failure to offer solutions for users targeted by hate raids. People participating in the protest demanded that Twitch take decisive actions toward protecting streamers from hate raids, including letting creators deny incoming raids and screen out chat participants with newly made accounts. They also drew attention to Twitch policies that allow unlimited accounts to be linked to a single email address, a loophole that makes it easy to create and deploy armies of bot accounts.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
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