Twitter today is introducing a new feature that will allow accounts to self-identify as bots by adding a label to their profile. This feature is designed to help people better differentiate between automated accounts — like bots that retweet the news, public service announcements or other updates — from those operated by humans. It’s not, however, designed to help users identify the “bad bots,” which are those that pose as people, often to spread misinformation or spam.
The company has been contemplating labeling bots for years.
In 2018, Twitter CEO Jack Dorsey was asked during a Senate Intelligence Committee hearing whether he believed users had a “right to know” if they were speaking to a bot or a human on Twitter’s platform. He agreed that Twitter should add more context to tweets and was considering identifying bots, to the extent that it could. However, Dorsey also pointed out it would be more difficult to identify bots that were using scripting to give the appearance of being a human, compared with those that were leveraging Twitter’s API.
Last year, the company finally solidified those plans, saying it would later introduce new features that would allow users to be able to distinguish between human-run accounts and those that were automated. When Twitter launched its account verification system in May, it reminded users that it would soon offer other ways to identify different types of accounts beyond the long-coveted blue badge — such as labels for bots.
Today, Twitter says its new “Automated Account” label that identifies “good bots” will be made available to over 500 Developer Accounts. This group will test the feature and provide feedback before it’s opened up more broadly to all Twitter developers. As it’s still a test for the time being, the label won’t be required.
However, when Twitter updated its Developer Policy last year, it did ask developers to indicate in their account profile or bio whether the account was a bot, what the account is and who’s behind it. These account labels would allow developers an easier way to comply with that policy rather than having to handwrite this information in their bio.
Twitter tells TechCrunch that based on what it learns during this experiment, it may decide to make adopting the label a requirement for all developers who run automated accounts in the future, once it becomes broadly available.
To be clear, Twitter doesn’t have any problem with those who run good bots, as it understands how automation can allow accounts to update people with helpful, relevant or, sometimes, just fun information. The company even celebrated a few of its favorite bots when announcing today’s developer news, including the public service account @earthquakesSF; a bot offering COVID-19 updates, @vax_progress; a bot that offers an ongoing breakdown of the last 100 bills introduced in Congress, @last100bills; an accessibility-focused bot, @AltTxtReminder; and others that just add value in their own way, like @met_drawings, which shares public domain works from The Met’s Drawings & Prints department, or the goofy @EmojiMashupBot, among others.
All these will be a part of the initial test group.
Twitter is also less concerned with how consumers may use automation to update their own accounts, perhaps by using third-party tools like IFTTT to post links or other content.
“You are ultimately responsible for the actions taken with your account, or by applications associated with your account,” Twitter’s policy advises Twitter users. “Before authorizing a third-party application to access or use your account, make sure you’ve thoroughly investigated the application and understand what it will do.” It also adds that Twitter users that adopt automation will still need to adhere to Twitter’s guidelines.
The company has been on a tear lately in terms of rolling out new features. Just this week, it has launched Communities, tests of emoji reactions, support for full-width photos and videos and a way to “soft block” followers, among other things.
Twitter has not said how long the test would run before the Automated Account labels are rolled out more broadly.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
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