Last November, Twitter rolled out its Hide Replies feature to all users worldwide. The feature, largely designed to lessen the power of online trolls to disrupt conversations, lets users decide which replies to their tweets are placed behind an extra click. Today, Twitter is making Hide Replies available to its developer community, allowing for the creation of tools that help people hide the replies to their tweets faster and more efficiently, says Twitter.
These sorts of tools will be of particular interest to businesses and brands who maintain a Twitter presence, but whose accounts often get too many replies to tweets to properly manage on an individual basis. With Hide Replies now available as a new API endpoint, developers can create tools that automatically hide disruptive tweets based on factors important to their customers — like tweets that include certain prohibited keywords or those that score high for being toxic, for example.
Ahead of today’s launch, Twitter worked with a small number of developers who are now releasing tools that take advantage of the added functionality.
Jigsaw, an Alphabet-owned company tackling the worst of the web, has integrated Twitter’s new endpoint with its Perspective API, which uses A.I. to score tweets based on their toxicity. The integration will automatically hide replies that exceed a certain toxic threshold (.94), freeing up the time it would otherwise take to comb through replies manually.
Dara Oladosu, the creator of the popular app QuotedReplies, also used the endpoint to build a new app called Hide Unwanted Replies. The app today automatically hides replies by keywords or Twitter handles. Soon, it will add support for hiding replies from likely troll or bot accounts — including tweets from user accounts created too recently or from accounts with few followers.
Hide Replies has been one of Twitter’s more controversial launches to date, as it could potentially allow users to silence critics or stifle dissent even when warranted — such as in the case of refuting misinformation or propaganda, for example. Others argue it’s not really helping address online abuse; the abuse still occurs, but in the shadows. One organization even recently leveraged Hidden Replies for a clever online campaign about how domestic violence goes unseen which further illustrates this problem.
Nevertheless, adoption of Hide Replies is growing, with organizations like the CIA even leveraging it on some tweets.
The new Twitter API endpoint for Hide Replies is available today to all developers in a production-ready form, Twitter says, initially through Twitter Developer Labs. This program launched last year to serve as a way for developers to try out Twitter’s latest APIs ahead of their wider release and offer feedback. Participation in Twitter Developer Labs is free, but interested developers have to sign up using an approved developer account. Twitter is also inviting developers building with the new endpoint to collaborate with the company by way of the community forums.
Based on early feedback from the first testers, Twitter says it’s already making a few changes to the endpoint including support to unhide replies via the endpoint, a higher rate limit to support high-volume use cases, and a way to retrieve a list of replies that indicate if they’re hidden or not.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
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