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Twitter rolls out paid subscription ‘Super Follows’ to let you cash in on your tweets

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After opening applications in June, Twitter is rolling out Super Follows, its premium subscription option, starting today.

The feature, first revealed in February, will allow users to subscribe to accounts they like for a monthly subscription fee in exchange for exclusive content. For creators, Super Follows are another useful tool in the emerging patchwork of monetization options across social platforms.

Eligible accounts can set the price for Super Follow subscriptions, with the option of charging $2.99, $4.99 or $9.99 per month, prices fairly comparable to a paid newsletter. They can then choose to mark some tweets for subscribers only, while continuing to reach their unpaid follower base in regular tweets.

Twitter Super Follows

Image Credits: Twitter

Paid subscribers will be marked with a special Super Follower badge, differentiating them from unpaid followers in the sea of tweets. The badge shows up in replies, elevating a follower’s ability to interact directly with accounts they opt to support. For accounts that have Super Follows turned on, the option will show up with a distinct button on the profile page.

Super Follows aren’t turned on for everyone. For now, the process remains application only, with a waitlist. The option lives in the Monetization options in the app’s sidebar, though users will need to be U.S.-based with 10K followers and at least 25 tweets within the last month to be eligible.

U.S. and Canada-based iOS Twitter users will be able to Super Follow some accounts starting today, with more users globally seeing the rollout in the coming weeks. On the creator side, Super Follows are only enabled in iOS for now, though support for Android and desktop are “coming soon.”

Twitter says that Super Follow income will be subject to the standard, though controversial, 30% in-app purchase fees collected by Apple or Google. Twitter will only take a 3% cut of earnings for up to the first $50,000 generated through Super Follows — a boon for smaller accounts getting off the ground or anyone who uses the paid Twitter feature as a way to supplement other creator income elsewhere. After an account hits the $50,000 earnings mark, Twitter will begin taking a 20% cut.

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Super Follows aren’t Twitter’s first monetization experiment to make it out in the wild. In May, Twitter introduced Tip Jar, a way for accounts to receive one-time payments through integration with the Cash App and other payment platforms. The test is limited to a subset of eligible accounts including “creators, journalists, experts, and nonprofits” for the time being.

Last week Twitter rolled out Ticketed Spaces for users who applied for the paid audio room feature back in June. Twitter’s cut from Ticketed Spaces mirrors the same fee structure it uses for Super Follows and users will be able to charge anywhere from one dollar to $999 for advanced ticketing.

The product is the latest in a flurry of activity from the social platform after a lengthy period of product stagnation. But Twitter has been busy in the last 12 months, from releasing and killing its ill-fated Fleets to finally showing signs of life on the kind of anti-abuse features many people have been calling for for years.

Giving users the ability to charge for premium content is a pretty major departure for Twitter, which mostly stayed the course until activist shareholders threatened to oust CEO Jack Dorsey. It’s also a major move for the company into the white-hot creator space, as more platforms add tools to empower their users to make a living through content creation — ideally keeping them loyal and generating revenue in the process.

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NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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