WhatsApp, the Facebook-owned popular messaging app with more than 2 billion users, has been getting a lot of heat and losing users in recent weeks after announcing (and then delaying) changes to how it uses your data. It’s not done with how it’s tweaking privacy and security. Now, it’s adding a new biometric feature to the service to bring in a new authentication layer for those using its web and desktop versions.
The company said that from today, it will let people add in a fingerprint, face, or iris scan to use WhatsApp on desktop or web by linking it to your mobile app, to be used alongside the existing QR code authentication.
The feature is coming on the heels of what WhatsApp is describing as a “visual refresh” of the WhatsApp web page on the Android and iOS apps for linking and managing devices connected to your account. The company hints there will be more updates coming soon.
With the new feature, you will now be able to add in a biometric login, which uses either a fingerprint, face ID, or iris ID — depending on the device — on Android or iPhone handsets, to add in a second layer of authentication. It works only if you’ve enabled biometric authentications on your device: it doesn’t if you have not.
When implemented, it will appear for users before a desktop or web version can be linked up with a mobile app account, which today relies just on using a QR code. The QR code doesn’t go away; this is a second step users will need to take, similar to how you can choose to implement two steps of authentication on a handset to use the WhatsApp mobile app today.
WhatsApp says that on iPhone, it will work with all devices operating iOS 14 and above with Touch ID or Face ID, while on Android, it will work on any device compatible with Biometric Authentication (Face Unlock, Fingerprint Unlock or Iris Unlock). The full instructions for how to turn it on are here.
The service is another step forward in WhatsApp creating more feature parity between its flagship mobile apps and how you interact with the service when you use it elsewhere.
While WhatsApp started as a mobile messaging app, it has over the years been building out other ways of using it, for example adding desktop support in 2015 to the iOS version.
Mobile still accounts for the majority of WhatsApp’s users, but events like global health pandemics, which are keeping more of us inside, are likely leading to a surge of users of its Web and native desktop apps, and so it makes sense for it to be adding more functionality there.
WhatsApp told TechCrunch that it is going to be adding in more features this year to bring the desktop and mobile experiences closer together. There are still big gaps. For example, you can’t make calls on the WhatsApp web version. (That feature may be one coming soon: last month, it started to get spotted in beta tests.)
What comes next for biometrics?
WhatsApp’s recent announcement (and walk back) regarding data-sharing changes between it and Facebook have put a lot of people on edge about the company’s intentions.
And that’s no surprise. It’s a particularly sensitive issue since messaging has been thought of a very personal and sometimes private space, seen as separate from what people do on more open social networking platforms.
Over the years, of course, that view has been eroded through data leaks, group messaging abuse, and (yes) changes in privacy terms.
All that means there will likely be a lot of people who will doubt what Facebook’s intentions are here, too.
WhatsApp is pretty clear in outlining that it’s not able to access the biometric information that you will be storing in your device, and that it is using the same standard biometric authentication APIs that other secure apps, like banking apps, use.
But the banking app parallel is notable here, and maybe one worth thinking about more. Consider how the company has been adding a lot more features and functionality into WhatsApp, including the ability to pay for goods and services, and in markets like India, tests to offer insurance and pension products.
Yes, this new biometric feature is being rolled out today to create a more secure way for people to link up apps across devices. But in the interest of that feature parity, in future, it will be interesting to see how and if biometrics might appear as those other features get rolled out beyond mobile, too.
Update: Text corrected to reflect that the new look will be on the mobile apps (not the web) aimed at improving how to manage linked devices.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
5 tips for building customer trust during the supply chain crisis
Three critical keyword research trends you must embrace
Employee-Generated Content: Tips To Inspire Interest
Six Reasons to Play Ogre
The Ultimate Guide to On-Page SEO in 2022
Google Can Show Video Thumbnails In Search Even Without Embedding Video On Page
What Is Personal Branding & 4 Reasons Why It’s Important
TikTok Launches New ‘Branded Mission’ Creator Monetization and UGC Promotion Process
Everything you should know about evaluating your competitor’s backlink profile
Everything You Need To Know
LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles
LinkedIn Shares New Insights into the Brand Benefits of Adopting Sustainability Best Practices [Infographic]
Google Ads Automated Rules Conditions Not Sticking
Six Ways to Adjust Google Ads to Save Budget
How to Win Potential Consumers with Customer Journey Mapping on Google
Google Search With Larger Images Again On Desktop Results
Daily Search Forum Recap: May 2, 2022
How Does Google Multisearch Affect SEO?
Where To Invest In SEO For Maximum Impact
Start an Affiliate Marketing Side Hustle to Bring in Passive Income
SEO7 days ago
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC
PPC2 days ago
Three Key Moments You Can’t Miss at Hero Conf London 2022
SEARCHENGINES4 days ago
Google Search Console Performance Reports Logs Additional Desktop Features
SEO3 days ago
Google Ads Makes Automation Easier With Scripts Updates