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YouTube launches hashtag landing pages to all users

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YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by typing in a hashtag link directly. Before, these actions would return a mix of content related to the hashtag, but not only those videos where the hashtag had been directly used. Now that’s changing, as YouTube has fully rolled out its new “hashtag landing pages.”

Going forward, when you click on a hashtag on YouTube, you’ll be taken to a dedicated landing page that contains only videos that are using the hashtag. This page is also sorted to keep the “best” videos at the top, YouTube claimed. The ranking algorithm, however, may need some work as it’s currently surfacing an odd mix of both newer and older videos and seems to be heavily dominated by Indian creator content, in several top categories.

The result, then, is not the equivalent to something like a hashtag search on a social network like Facebook or Twitter, for example, where more recent content gets top billing. For that reason, it may be difficult to use these hashtag landing pages for discovery of new videos to watch, as intended, but could still serve as an interesting research tool for creators looking to better leverage the hashtag format.

For instance, you may find that the #interiordesign hashtag is a crowded place, with 8,400 channels and 29,000 videos, but a niche hashtag like #interiordesignlivingroom has under 100 channels and videos. If people began to use hashtags regularly to seek out videos, using narrowly targeted tags could potentially help creators’ videos be more easily found.

Image Credits: YouTube screenshot

The hashtag landing pages are accessed through clicking on a tag on YouTube, not by doing a hashtag search. However, if you want to go to a particular hashtag page directly, you can use the URL format of youtube.com/hashtag/[yourterm] (e.g., youtube.com/hashtag/beauty).

We’ve noticed, in testing the feature, that there are not hashtag pages for some controversial terms associated with content YouTube previously said it would block, like QAnon and election conspiracy videos, such as #stopthesteal.

The feature itself was first announced through YouTube’s Community forum earlier this month, where it was described as a new way that YouTube would “group content together and help you discover videos through hashtags.”

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On Tuesday, YouTube noted on its “Creator Insider” channel that the feature had been fully rolled out to 100% of all users. (The video’s creator, however, misspoke, by saying you could “search” for hashtags to reach the new landing page. That is not the case today.) The hashtag landing pages are available on both desktop and mobile.

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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