YouTube’s homepage is getting a makeover. The company announced today an updated, cleaner design that does away with information density to instead give more room to the videos and their titles, plus other new features like an “Add to Queue” option on the desktop, a desktop version of YouTube’s stop suggesting feature and more.
The design changes rolling out today are focused on the desktop and tablet versions of YouTube, not the YouTube mobile website or app, the company says.
Google, as of late, has been doing away with tighter, more compact displays of text and imagery in its products, allowing the content itself to have more room to breathe. For example, the makeover of the Google News in Search spread out news articles into cards, instead of more compressed groupings of headlines. These sorts of changes benefit readability, but they also mean there’s less content visible on the page before you have to scroll down.
The same now goes for YouTube.
In the updated design, there are fewer videos per row as YouTube is allowing for longer video titles and larger video thumbnails, which makes it easier to see what the video is about.
It’s also adding higher-resolution previews and is giving more space to the channel icons beneath each video, so you can quickly identify those from your favorite creators.
These changes will impact the homepage’s layout, to some extent.
YouTube says it’s removing some of the content shelves — those areas where it organizes videos by channels and topics. The new homepage will still show some of these same videos, but they won’t be grouped into these shelves anymore. Instead, YouTube’s new design shows videos in shelves like Breaking News and Top News, when it makes sense.
Meanwhile, YouTube is bringing its “Add to queue” option to the desktop. Now, you’ll be able to click on a button on the video thumbnail to either add the video to your Watch Later list, as you can today, or now, to your queue.
You also can do this while still watching a video that’s been minimized to the corner of the page.
Queues are a useful way of quickly building out a playlist on the fly, but they aren’t meant to take the place of a proper playlist — that is, they’re not meant to be saved for later viewing once the queue is complete. YouTube says its desktop queue clears when you close your browser. That means if you want to save videos for viewing across devices, you’ll still want to use the “Watch Later” button as before.
Another new feature is one that’s making the jump from mobile to desktop.
Earlier this year, YouTube rolled out a series of changes that allowed users to gain more control over what videos were appearing on their homepage and in their Up Next suggestions, which is powered by algorithms. It introduced a “stop suggesting” feature in the form of a button that would allow you to stop being shown videos from a particular channel.
Now that same “Don’t recommend channel” option will be available on the desktop.
You’ll find it on the three-dot menu next to a video on the homepage. Once clicked, that channel’s videos won’t hit your YouTube homepage again. However, this is not a full “block” button — the videos can still come up in search, the Trending tab or if you visit the channel directly.
Also earlier this year, the YouTube Android app was updated with a new feature that allowed users to select their favorite topics and customize their Home feed with related videos.
This same feature will make its way to desktop and tablets in the near future, but wasn’t ready for today’s launch.
All the changes today are a big boost for readability and usability, though for some creators they also may be a double-edged sword. On the one hand, creators’ videos are being given more real estate on the homepage and their own branding is larger. But on the other, the decreased homepage density means there are fewer spots available to showcase videos before viewers have to scroll down.
The latter changes focused on allowing users more direct input into which videos are shown to them arrive at a time when YouTube has come under pressure, along with other social media companies, for helping to spread hate speech and disinformation by way of algorithms that continually adapt to display more of what people want, no matter how terrible.
To what extent YouTube is culpable is being heavily debated. Contrary to earlier reports, one newer study indicated that it’s not so much the algorithm that radicalizes people, but rather the active communities they find online. But it’s a complex issue. And those who have extricated themselves from dark YouTube rabbit holes point to a variety of factors that led them astray — feeling of isolation, depression and not knowing one’s place in the world, for example, combined with video recommendations that invite them deeper into ever more extremist online communities.
YouTube’s response has so far been to stand by free speech (at least to some extent), while also giving users more tools to make decisions for themselves — like the changes mentioned above.
This sentiment of “if you don’t like it, just don’t watch it” (now by way of an algorithm-override button) isn’t unique to YouTube. These days, it’s common to see people respond to others who are getting angry on Facebook threads by telling them to “just keep scrolling.” In other words, there’s a growing sense that people will have to take personal responsibility to navigate today’s web, as filled as it is with things that a large majority don’t want to see.
YouTube says its updated design will begin rolling out today across desktops and YouTube apps on Android and iOS tablets, and will reach everyone soon.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
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