AFFILIATE MARKETING
19 Customer Testimonial Pages in 2023 and What Makes Them Effective
No matter what type of business you run, there’s nothing more impactful for marketing and sales than glowing customer reviews. Customer testimonial pages can be incredibly impactful in driving conversions, building trust and credibility with potential customers, and also improving customer loyalty.
Customer testimonials can make a huge difference and leave an impression that lasts long after they click away.
Here we’ll explore 19 remarkable customer testimonial pages, so you can draw inspiration on how to craft one that resonates with your target customers.
We’ll also dive into why these pages work so well – as each has its own unique style, benefits, and challenges to consider when creating yours!
What Are Testimonial Pages, and Why Should You Have One?
Customer testimonial pages are an invaluable resource for any business, regardless of size or industry.
Put simply, it’s like having a cheering section full of fans! Positive testimonials allow you to show off your accomplishments and share endorsements from past clients who are proud to have worked with you.
A testimonials page highlights real-life success stories from past clients and those already using and benefiting from your goods or services: this helps to build your company’s reputation in a compounding way.
They’re a great way to show off your business and make potential customers feel confident about dealing with you.
It also serves as solid social proof for those unsure of what path to take when making their decision. Positive testimonials are essential for a successful business website since they give customers additional insight into what it’s like working with you.
In short, it’s an invaluable sales tool – getting those “window shoppers” in the door for good!
Great Examples Of Testimonial Pages
Here are a few great examples you can model your pages after!
1. Senja
Senja understands the importance of testimonials, as well they should – that’s what their product is all about!
Senja is a powerful tool that helps users collect video and text testimonials, manage them in one dashboard, and share the final results with beautiful images.
It works across platforms, allowing users to quickly filter tags, ratings, and job titles.
2. Podia
Overflowing with appreciation from its loyal customers, Podia’s testimonials page is a testament to its ability to help entrepreneurs build their presence and succeed online.
Our Podia review and hundreds of others like it have helped show how much users can benefit from the platform.
3. Canny
Canny’s testimonials page proves why countless software teams rely on the platform to collect their customer feedback. Through its case studies, you can understand how and why individuals use it to capture customer feedback.
4. Cloudflare
CloudFlare offers various customer reviews in case study format, with long-form articles and videos for visitors to watch. The case studies can be filtered by industry, region, use case, and product/service to make it easier for a potential customer to find relevant testimonials.
5. GetResponse
Testimonials should be concise and to the point, yet GetResponse understands that extended blog post testimonials also have their advantages. GetResponse’s website visitors can quickly locate the most relevant recommendations by filtering them based on industry or specific tools used.
6. Shopify
This page is full of inspiring stories from Shopify customers around the world. These success stories highlight how entrepreneurs have used the platform to grow their businesses and what they’ve been able to achieve with it. It’s a great way for a prospective customer to relate on a more personal level and see how successful others using the same tool can be.
7. CodeAcademy
Video testimonials are a great way to add an extra layer of emotion and authenticity to your testimonials. CodeAcademy has taken this approach on its Testimonials page by providing short videos where learners discuss what it felt like to learn coding with the platform.
8. HubSpot Testimonial Pages
Hubspot’s case studies directory allows site visitors to filter by six options to quickly find a pertinent, highly detailed customer success story. Through the HubSpot platform, users can even filter by black-led businesses or female-led businesses to uncover relevant stories of individuals and companies that have achieved success. This makes it easier for readers to identify with the companies showcased on the page.
9. Gong
If you’re looking for a great example of how a testimonials page can be done right, then look no further than Gong’s case studies page! Featuring detailed info about how businesses across different industries achieved great results with the platform, it’s a surefire way to get prospective customers excited about using Gong.
10. Leadpages
Leadpages has got testimonials on lock! Their customer page is a smorgasbord of success stories! Users can easily navigate their way through the many categories of case studies, and each category has a bunch of squeaky-clean mini-sagas about how Leadpages are making marketing dreams come true.
11. MultiWebMarketing
At MultiWebMarketing, it’s all about the success stories!
They proudly show off their case studies with amazing images so potential customers can get a real idea of their value if they choose MWM. It’s easy for potential customers to see themselves achieving similar fantastic results!
12. Huemor.rocks
Huemor.rocks knows that great design packs a punch, so they have taken their customer testimonials page to the next level with a stylishly modern and visually impactful page design.
13. Databox Testimonial Pages
If you’re seeking serious story-time inspiration, look no further than Databox’s testimonials page. It packs a real punch regarding detailed customer stories and data-driven insights.
14. Tray.io
This testimonials page provides insight into how Tray.io’s integration and automation platform can help businesses of all sizes achieve their goals. It showcases the success stories of a variety of customers from different industries, demonstrating the scalability and effectiveness of Tray.io.
15. Heap Testimonial Pages
The Heap Customer Stories page offers a comprehensive selection of customer success stories that show the effectiveness of their platform in helping businesses reach their goals. From increased conversion rates to faster time to insight, these inspiring stories demonstrate the power of Heap’s analytics platform.
16. Zendesk
Zendesk’s testimonials page provides a great insight into the success they’ve achieved with different industries and company sizes.
This allows customers to gain a better understanding of how the service can suit their needs. The page features inspiring customer stories demonstrating how companies have improved their customer service through Zendesk.
17. GoCardless
The GoCardless customer stories page is a great resource to learn how businesses of all sizes are successfully utilizing their payment processing solutions. It’s an inspiring collection of success stories that showcase the power and reach of GoCardless!
18. Applied Systems
The Applied Systems testimonials page showcases the success stories of some of the leading insurance companies in the United States. This makes it a great resource for those looking to understand how to leverage advanced software and solutions for their business.
19. Bonjoro
Bonjoro’s testimonials page is an excellent resource for understanding how they have been able to help businesses of all sizes and industries by providing personalized video messages. The vibrant graphics and playful feel make the page engaging and enjoyable, creating a unique user experience that inspires visitors.
How to Create Effective Testimonial Pages
Creating great testimonial pages for your site can be a bit tricky. It requires effort to gather true reviews from honest customers, but the end result is worth the extra work!
While you want to ensure you get rave reviews from satisfied buyers, here are some tips to help you create effective and engaging testimonial pages.
- Authenticity is key when creating an effective testimonials page. Make sure the reviews are genuine and coming from a real person.
- Concise yet detailed reviews are also important, providing more information without rambling.
- Be sure to ask specific questions to get the answers you’re looking for. That way, you can filter out irrelevant information and focus on real people expressing genuine thoughts about your products and services.
- Personalize each review with photos or other visuals to provide powerful visual reinforcement that each review truly comes from an actual customer.
- Keep the conversational tone natural and avoid overly formal language. Nobody wants a scripted-sounding testimonial page!
Different Types of Testimonial Pages
- Video testimonial pages. These are effective because they are often seen as more sincere and authentic than text-only reviews. The best videos feature customers talking about their experiences honestly and genuinely off-script.
- Social media. These are great for showing how real customers interact with your business. They can be a fantastic way to showcase loyalty and trust from your existing customers and reach new visitors.
- Customer interviews. This is a great way to highlight customer stories in an engaging and interactive format. Interviews can provide valuable insight into how customers use your product or service and why they chose you over competitors.
- Long-form testimonials/blog posts. Longer reviews give readers more information about the experience of working with you. They have more detail that can help make decisions.
- Short-form testimonials/quick quotes. These are great for quick and easy reading. They should still include enough detail to showcase satisfied customer experiences effectively.
- Case study/customer success story. These are more in-depth than other types of testimonials. They provide an even more comprehensive understanding of how customers use your products or services.
- Third-party reviews, peer reviews, or authority testimonials. These can increase the authenticity of your testimonial pages since they come from a credible source outside your company.
Regardless of the type of testimonial pages you choose, showcase customers’ genuine experiences with your business.
Tips on How to Get Customer Feedback
- Ask! One of the most effective ways to get customer feedback is simply by asking. You can do this through surveys, emails, or other methods. Make it easy for people by including a link to wherever you want the customer to leave their review.
- Create touch points. Create contact points throughout the customer experience that allow you to capture feedback. You can include surveys on your website, requests for reviews at the end of an order or delivery process, or even provide a link to a short survey in your emails.
- Incentives. Offering incentives like discounts, coupons, or free products are great motivators for customers to leave reviews.
- Follow up on positive experiences. If a customer has had a positive experience with your business, following up and asking them to leave a review can be very effective.
- Social media. Utilizing social media is an easy and effective way to get customer feedback. Posting polls or surveys on your social media pages can help you get responses quickly and easily.
- Analytics and reports. Analyzing your website analytics and customer reports can provide valuable insight into how customers interact with your business. This information can help you identify areas where improvements may be needed and get an idea of how satisfied customers are.
- Customer service and support. Asking customers for feedback on their experience with customer service or support teams is a great way to get honest and insightful feedback. This can help you identify potential areas of improvement.
No matter which method you choose, it’s important to ensure the process is easy and accessible for customers. Provide options for customers to leave feedback in different formats, and be sure to thank them for their time and input.
How to Make Your Testimonial Pages Stand Out from the Competition
- Showcase the most relevant testimonials when displaying testimonials on your website, including ones relevant to the page or product they’re featured on.
- Include customer photos. Including customer photos with the testimonials can help to create a more personal connection with the reader. It also increases the authenticity of the testimonial.
- Keep them up-to-date. Make sure your testimonials are kept up-to-date and regularly refreshed. This way, visitors will have access to the most recent customer experiences.
- Include multiple formats. Offer different formats for customers to leave reviews, including text, video, and audio. This makes it easier for customers with different preferences to leave feedback.
- Make them easy to find. Place customer reviews and testimonials in prominent positions on your website so visitors can easily find and read them.
Testimonial Pages: Final Thoughts
Customer testimonials are a powerful tool for businesses looking to showcase their customers’ experiences.
By following these tips, you can ensure that your testimonials page will effectively build trust and credibility with potential customers.
With the right approach to collecting and displaying customer testimonials, you can create an unbeatable competitive edge.
For more resources to help boost your website’s trust signals and gain credibility, check out these articles next:
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AI Will Transform the Workplace. Here’s How HR Can Prepare for It.
Opinions expressed by Entrepreneur contributors are their own.
Our workplaces are about to undergo an unprecedented level of transformation, and HR will take center stage. Artificial intelligence will dramatically reshape HR in a way that goes beyond recruiting, hiring and talent management. Leadership teams at all levels need to embrace this change to transform and lead their organizations forward.
It’s the people, and not the technology, that makes AI initiatives a success. Intrapreneurs, in particular, are the driving force behind it. As I shared in Fearless Innovation, I noticed this when I was working on the innovation agenda for the Great Places to Work study — the most innovative companies were those that had a leadership team that was embracing intrapreneurship and were open to change.
HR is the beating heart of any organization, and as such, it needs to take center stage in both adopting and leading ethical and innovative AI transformation across the organization.
Related: How Artificial Intelligence Is Reinventing Human Resources
4 tectonic shifts AI will drive in HR
1. A new wave of massive reskilling
As AI becomes more prominent across business functions, the need for new skills will only grow. Forty percent of enterprise leaders believe that their workforce would need to reskill as a result of AI and machine learning. In fact, research shows almost a third of all hours worked in the U.S. could be automated by 2030.
All of us need to reskill to some extent to be relevant in the AI era. Not only would people need to re-train, but generative AI is introducing a whole host of professions that have been non-existent until recently, from AI ethicists to human-AI interaction designers. Some of these roles might sound futuristic, yet they are becoming increasingly relevant as technology advances.
2. The great restructure
As automation takes center stage across more business functions, there will be the inevitable need for organizations to restructure and rethink how they work. This transition will not only involve the integration of new technologies but also introduce a shift in the workforce dynamics. Intrapreneurs will need to identify gaps both in skills and operational processes and forge brand-new roles for themselves and those they manage. HR must play a key role in enabling a smooth and easy transition in this regard. The transition will not be smooth or easy, and it’s only HR that has the capability to make it impactful.
3. Arrival of “digital humans”
“Digital human” may sound like an oxymoron, but that’s the term that’s starting to appear in business and operational plans. More roles, regardless of industry, are becoming digitally enhanced where some form of AI assistance is embedded in their everyday work. A real-life example is the introduction of the digital nurse — AI-powered healthcare agents which have already been proven to outperform human nurses in certain tasks.
Imagine the impact these digital roles will have on the workforce the more sophisticated and prevalent they become. Eventually, HR will need to create policies and systems in place that account for this new type of “staff augmentation.”
4. Regulating the robot
The threat of AI bias and misuse is serious. Not only can the technology put many jobs at peril, but potential improper implementation can expose organizations to serious liability and negatively affect the workforce. From avoiding bias to inclusivity, HR teams play a critical role in the ethical deployment and management of AI technologies.
HR professionals will be tasked with navigating the delicate balance between leveraging AI for efficiency and ensuring that its application upholds fairness, privacy and non-discrimination.
What HR intrapreneurs must do to embrace AI the right way
The future of work is being shaped by AI adoption, and its success hinges on the right approach from the outset. My experience shows that for successful organizations, one universal trait stands out: the presence of change agents. Every organization, regardless of size, benefits from intrapreneurs who are open to change and committed to spearheading transformation efforts. These intrapreneurs are pivotal in driving the future of work, as they help orchestrate the integration of new technologies into their business models.
HR and talent leaders should harness this dynamic, encouraging a symbiotic relationship with intrapreneurs to develop customized solutions for AI adoption, ensuring that they are not just keeping pace with technological advances but are actively shaping their trajectory.
Securing a seat at the table:
HR should take a proactive stance in the adoption of AI, even if it is still in its early stages within your organization. By securing a position at the forefront of the AI initiative, HR can and should facilitate and guide the entire organization in embracing this significant change.
As AI has the potential to impact every facet of the organization, it is imperative for HR to not only understand and advocate for this technology but also lead its integration across all departments. HR should encourage and support intrapreneurs and all employees to leverage AI in their daily tasks, demonstrating its value not just for operational efficiency but for personal and professional growth as well.
Master the technology:
To effectively navigate and regulate AI, HR must first understand it thoroughly. Grasping the full potential of this technology is crucial for reaping its extensive benefits. HR plays a vital role in identifying the necessary tools and skills that employees must acquire and then integrating these learnings into daily work practices.
Before implementing AI more broadly, HR should initiate comprehensive training programs that not only educate but also reassure employees about AI’s role in the future of the business. By leading these educational initiatives, HR can shape the structure and effectiveness of these programs, ensuring they meet the needs of the organization and its workforce.
Related: 3 Ways to Prepare Your Business For an AI Future
Looking ahead
Generative AI has the transformative potential to redefine the business landscape, but realizing this vast potential hinges on more than just the adoption of technology. It critically depends on the talent within the workforce, driven by HR and bold intrapreneurs. These visionary leaders don’t just implement new tools; they exemplify their use, demonstrating the profound impact of AI across every level of the organization.
HR plays a pivotal role in fostering this environment, enabling intrapreneurs to guide and inspire every individual they touch. Together, they turn each employee into a catalyst for change, igniting a widespread passion for innovation that deeply resonates and sustains long-term success.
AFFILIATE MARKETING
Samsung: 6-Day Workweek For Execs, Company in Emergency Mode
Four-day workweeks might have all the buzz, but one major tech company is going in the opposite direction.
Samsung is implementing a six-day workweek for all executives after some of the firm’s core businesses delivered lower-than-expected financial results last year.
A Samsung Group executive told a Korean news outlet that “considering that performance of our major units, including Samsung Electronics Co., fell short of expectations in 2023, we are introducing the six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis.”
Lower performance combined with other economic uncertainties like high borrowing costs have pushed the South Korean company to enter “emergency mode,” per The Korea Economic Daily.
Related: Apple Is No Longer the Top Phonemaker in the World as AI Pressure and Competition Intensifies
Executives at all Samsung Group divisions will be affected, including those in sales and manufacturing, according to the report.
Samsung had its worst financial year in over a decade in 2023, with the Wall Street Journal reporting that net profit fell 73% in Q4. It also lost its top spot on the global smartphone market to Apple in the same quarter, though it reclaimed it this year.
Though employees below the executive level aren’t yet mandated to clock in on weekends, some might follow the unwritten example of their bosses. After all, The Korea Economic Daily reports that executives across some Samsung divisions have been voluntarily working six days a week since January, before the company decided to implement the six-day workweek policy.
Entrepreneur has reached out to Samsung’s U.S. newsroom to ask if this news includes executives situated globally, including in the U.S., or if it only affects employees in Korea. Samsung did not immediately respond.
Research on the relationship between hours worked and output shows that working more does not necessarily increase productivity.
A Stanford project, for example, found that overwork leads to decreased total output. Average productivity decreases due to stress, sleep deprivation, and other factors “to the extent that the additional hours [worked] provide no benefit (and, in fact, are detrimental),” the study said.
Related: Samsung’s Newest Galaxy Gadget Aims ‘To See How Productive You Can Be’
Longer hours can also mean long-term health effects. The World Health Organization found that working more than 55 hours a week decreases life expectancy and increases the risk of stroke by 35%.
The same 55-hour workweek leads to a 17% higher risk of heart disease, per the same study.
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John Deere Hiring CTO ‘Chief Tractor Officer,’ TikTok Creator
This article originally appeared on Business Insider.
Agriculture equipment company John Deere is on the hunt for a different kind of CTO.
The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.
One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.
“No matter what you do — whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into — it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge.
To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.
Suited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.
The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.
According to the contest rules, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.
In addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.
Videos will be judged against four categories — originally, creativity, quality, and brand knowledge — after which five finalists will be chosen and notified after May 17.
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