AFFILIATE MARKETING
7 Best Ad Copy Generator Tools to Maximize Your ROI in 2023
Crafting ad copy can be an absolute headache! I’ve spent more hours than I can count scribbling ad copy that can hook, reel in clicks, and drive conversions – it’s no cakewalk. So, I decided to curate a killer list of the top ad copy generator tools.
These tools will make your life easier and take the guesswork out of writing ad copy that will get you results.
We’re talking everything from free to paid ad copy generators, each with bells and whistles.
Whether you’re a seasoned marketer or just starting, there’s something on this list for you.
So, buckle up and get ready to discover the best ad copy generators on the market!
TL;DR: Jasper is the top ad copy generator. Simply put, it’s the ultimate ad copy generator whose exceptional outputs are often undetected by AI content detectors.
What is an Ad Copy Generator?
An AI ad copy generator uses machine learning to create engaging ad copy for various marketing channels.
Marketers should never underestimate the importance of smart copy. Without it, the rest of your marketing won’t matter!
As Metric Digital CEO Kevin Simonson says, “Ad copy is the connective tissue between your audience and your product.”
Quality ad copy should grab the target audience’s attention, build interest in the product or service, and inspire action.
On the other hand, poor ad copy can result in wasted ad spend, low engagement, and a missed opportunity to connect with the target audience.
An ad copy generator is a turbo-charged personal copywriting assistant. It helps you create ads that grab your readers’ attention, tap into their wants and beliefs, and draw them toward your product.
What to Look For in an Ad Copy Generator?
Theodore Levitt once said, “Creativity is thinking up new things. Innovation is doing new things.”
An effective ad copy generator can help marketers achieve both.
When it comes to finding the right ad copy generator, there are several key factors that you need to keep in mind. After all, not all ad copy generators are created equal.
To help you make the best choice for your business, here are four critical criteria that you should look for in an ad copy generator:
- Quality output: The most important thing about an ad copy generator is that it produces high-quality output that accurately represents your brand and speaks to your target audience.
- Templates: Nobody has time to start from scratch whenever you need to create an ad. Look for an ad copy generator that offers a wide variety of templates.
- Integrations: Your ad copy generator needs to play well with other tools in your marketing stack.
- Customizability: It should also allow you to customize and tweak the copy to fit your brand voice and style.
- User-friendliness: You don’t want to waste time fiddling with a complicated tool you can’t figure out.
1. Jasper
Jasper is a powerful AI-driven tool specializing in ad copy creation, offering a wide range of features to generate unique, high-quality ad copy for your brand.
Jasper Features
Here are just a few of the most powerful features I’ve discovered:
- Boss Mode: Command Jasper directly from a long-form content editor like an employee.
- Jasper Chat: Jasper Chat is like having your personal data analyst on call 24/7. Just type in your question, and Jasper will provide an answer in seconds.
- AI Art: It can create stunning ad visuals and graphics to attract attention and drive engagement.
- Surfer SEO Integration: If you’re into SEO, you’ll love this feature. Jasper integrates with Surfer SEO, one of the most powerful SEO tools on the market.
- Languages: Whether you’re operating in English, Spanish, French, or German, Jasper supports 29+ languages.
Jasper Pros vs. Cons
Jasper Pros
- Saves time and effort in ad copy creation
- Jasper has a generous 10,000 word free trial
- The outputs are excellent and indistinguishable from humans
- You can write in a variety of tones and styles
- Provides a plagiarism checker to ensure content originality
Jasper Cons
- The generated ad copy may require editing to match your brand’s tone and style.
- Sometimes the outputs may repeat themselves.
- Some advanced features may require a subscription to access.
- Credit utilization pricing model
Jasper’s pricing plan is affordable, starting at just $59/month for up to 50,000 words – and, even better, we’ve worked out a special deal where you can get your first 10,000 words for free.
I used Jasper’s free offer for my own business, and the results were incredible.
2. Anyword
I was blown away by how quickly Anyword’s AI ad copy generator created high-quality content.
Anyword Features
- Predictive scoring system: Uses AI and real-world data to grade your copy variations based on their performance and conversion potential, so you can know how well your copy will perform before you even go live.
- Content compliance: You won’t have to worry about your ad copy violating platform policies. It is thoroughly tested and marked “Safe” while also undergoing scans of specific Facebook and Google Search ad policies.
- Plentiful templates: You have access to various ad copy templates, in addition to longer-form templates for blog posts, email copy, and social media posts.
- Copy Intelligence Analytics: Connect all of your ad platforms, your website, email, and social channels for insights.
Anyword Pros vs. Cons
Anyword Pros
- Generate ad copy for Facebook, Google Ads, Twitter, LinkedIn, Pinterest, Outbrain, and Taboola.
- Multi-lingual support for over 20 languages, including English, Spanish, French, Italian, Chinese, and Russian.
- Unlimited idea generation.
- The output models keep learning from your feedback.
Anyword Cons
- Some users report bugs, such as the word count feature within the wizard.
- Anyword may not produce fully polished posts, which is okay, because you can revise. and edit, which gives the copywriter more authorship over the output.
Lastly, Anyword’s AI ad copy generator is free to try for seven days, after which users can choose a subscription plan based on their needs. Start your Anyword free trial here. If you want more info, check out our full Anyword review.
3. Writecream
Writecream is a powerful AI writing assistant that helps you craft compelling content.
Writecream Features
- 30+ tools: Generate digital ads, video & audio content, long-form blogs, and social media content.
- Content personalization: Generate multiple intros to personalize messages. Great for email, LinkedIn, or backlink personalization.
- Generate human-sounding audio in 75 languages.
- ChatGenie is a chatbot with knowledge of events beyond 2021. It’s also accessible on mobile apps.
- Writecream Art: Transform ideas into amazing art pieces.
Writecream Pros vs. Cons
WriteCream Pros
- The personalization is very impressive and evokes more emotion in the reader.
- This is an all-in-one tool.
- Very high-quality outputs.
WriteCream Cons
- Some users report that the tool is slow.
- It does run on a credit system.
You can get started with Writecream for free, and they have an unlimited plan for $29/month which is a screaming deal.
4. Rytr
Rytr is a cost-effective AI writer that helps you create content for ads, blogs, emails, and more.
Rytr Features
- Image generation: Create royalty-free images
- Integrations: Enhanced keyword suggestions with SEMrush integration. A SERP analysis also suggests keyword clusters to you as you write.
- Rytr extensions: Use Rytr across all websites with the Chrome extension. Rytr also has plugins for WordPress and Shopify.
- Native plagiarism detection: Rytr includes a native plagiarism checker powered by Copyscape.
- Supports 30+ languages
Rytr Pros vs. Cons
Rytr Pros
- Great value for the price and includes a free version for basic tasks
- Has the same AIDA and PAS copywriting frameworks as more expensive AI writers
- It supports certain languages that other tools don’t
- There’s a clean UI, and the workflow is straightforward
- The keyword research and SERP analysis features make it much easier to optimize your content
Rytr Cons
- The outputs can sound generic and relatively lower quality.
- You can only use templates to write longer-form content.
- You cannot write with commands as you can in other tools.
- Other AI writers with more funding are rolling out updates much faster than Rytr.
Rytr gives you 10,000 free words per month. Their unlimited plan starts at $29 per month, which is convenient to avoid dealing with credit limitations.
If you’re tired of spending hours staring at a blank page, Rytr’s got your back with their 10,000 word free offer.
5. Writesonic
This AI-powered writing assistant delivers high-quality copy in record time.
Writesonic Features
- Sonic Editor: It’s a super-powered content editor to get access to all Writesonic templates
- Templates: 80+ templates for ads, e-commerce, website copy, and more
- Chatsonic: A fantastic chatbot. Unlike other chatbots, they claim it’s trained on information beyond 2021. The chatbot has image generation capability. You can also use voice commands.
- Google Search Results: ChatSonic uses Google search results to answer questions when the trained AI model doesn’t know the answer.
Writesonic Pros vs. Cons
Writesonic Pros
- Super positive first impression.
- You can create great outputs out of the box, and they improve as you improve your skills.
- They don’t overpromise and underdeliver. Writesonic does what it says.
- The outputs are very close to human content compared to the lower-priced tools in the market.
Writesonic Cons
- No real-time or 24/7 support for customers.
- I’d like their content to be more original and accurate.
- Outputs often come out in a passive voice.
I have some good news: you can get 25,000 words with WriteSonic for free.
One thing to remember is that the output quality affects the word count in the pricing model. So if you choose a higher-quality output, you’ll get fewer words per dollar. Check out our full WriteSonic review.
6. Copysmith
Copysmith is the secret weapon of savvy marketers. It’s an AI-powered writing assistant that creates a high-converting copy.
Copysmith Features
- Bulk content generation: Upload a spreadsheet and generate content at scale. Use this feature for FB ads, google ads, social media captions, etc.
- Integrations: You can easily integrate with Google Chrome and Shopify, Frase, Google Docs, Hootsuite, Zapier.
- API: Connect CopySmith to other systems you use with API.
- AI art: Generate images for your ads and landing pages. No more searching every nook and cranny of the internet for the perfect image.
Copysmith Pros Vs. Cons
Copysmith Pros
- Copysmith comes with lots of templates for version.
- AI art helps quickly generate visuals for your ad campaign.
- You can build a full campaign with their campaign builder.
- You can generate an ad, product description, and social media post in one fell swoop.
Copysmith Cons
- Some users report that outputs between campaigns are not unique.
- Credits can expire if you don’t use them.
- It’s a young company, and the product is still very raw.
CopySmith has a 7-day unlimited word count free trial, and you can get started without a credit card!
7. StoryLab
StoryLab is an AI-powered content generation tool that helps writers with content ideas, hooks, and outlines.
Storylab Features
- PPC and Facebook Ad Copy Generator: StoryLab AI gives you specific templates for PPC and Google ad copy.
- Marketing copy generation: Blend your human Creativity with their AI generators to create something valuable for your audience.
- Social media caption generator: Generate content ideas for an Instagram ad, Twitter, Facebook ad, LinkedIn, Pinterest, and Tumblr.
StoryLab Pros Vs. Cons
StoryLab Pros
- It’s really good for split testing.
- Submit your primary text ads directly to the PPC or Facebook ad generator, and it will give multiple variations.
- StoryLab has a specific use case for short-form smart copy.
- StoryLab specializes in headline generation.
- Unlimited outputs for $19/month.
StoryLab Cons
- Very basic UI I don’t recommend this tool for long-form content.
- This tool is more of an idea or ad text generator rather than something that can create polished outputs.
- The editor is very basic, and you’re limited to 13 tones.
While StoryLab is the least functional tool on this list, I’ve included them because they specialize in short-form content. I recommend moving forward with Jasper over StoryLab.
Top Ad Copy Generator Final Verdict
What sets Jasper apart from other AI writing tools is the quality of its content outputs.
With Jasper AI, you’re not just getting generic, cookie-cutter content – you’re working in unison with AI to create 100% original content.
I’ve also found that, with the proper amount of original thought, AI writing detectors don’t detect Jasper’s outputs.
Google recently clarified its stance on AI content. Google prioritizes high-quality content, regardless of how it’s generated.
That said, Google is fickle.
Writing high-quality content with Jasper AI will keep you in Google’s good graces if they backtrack.
And the future looks bright for Jasper, too. With their recent $125 million funding round, they’re poised to continue improving their product.
So if you’re looking for a powerful AI writing tool to help you create amazing content and stay ahead of the curve, I recommend trying Jasper.
AFFILIATE MARKETING
Samsung: 6-Day Workweek For Execs, Company in Emergency Mode
Four-day workweeks might have all the buzz, but one major tech company is going in the opposite direction.
Samsung is implementing a six-day workweek for all executives after some of the firm’s core businesses delivered lower-than-expected financial results last year.
A Samsung Group executive told a Korean news outlet that “considering that performance of our major units, including Samsung Electronics Co., fell short of expectations in 2023, we are introducing the six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis.”
Lower performance combined with other economic uncertainties like high borrowing costs have pushed the South Korean company to enter “emergency mode,” per The Korea Economic Daily.
Related: Apple Is No Longer the Top Phonemaker in the World as AI Pressure and Competition Intensifies
Executives at all Samsung Group divisions will be affected, including those in sales and manufacturing, according to the report.
Samsung had its worst financial year in over a decade in 2023, with the Wall Street Journal reporting that net profit fell 73% in Q4. It also lost its top spot on the global smartphone market to Apple in the same quarter, though it reclaimed it this year.
Though employees below the executive level aren’t yet mandated to clock in on weekends, some might follow the unwritten example of their bosses. After all, The Korea Economic Daily reports that executives across some Samsung divisions have been voluntarily working six days a week since January, before the company decided to implement the six-day workweek policy.
Entrepreneur has reached out to Samsung’s U.S. newsroom to ask if this news includes executives situated globally, including in the U.S., or if it only affects employees in Korea. Samsung did not immediately respond.
Research on the relationship between hours worked and output shows that working more does not necessarily increase productivity.
A Stanford project, for example, found that overwork leads to decreased total output. Average productivity decreases due to stress, sleep deprivation, and other factors “to the extent that the additional hours [worked] provide no benefit (and, in fact, are detrimental),” the study said.
Related: Samsung’s Newest Galaxy Gadget Aims ‘To See How Productive You Can Be’
Longer hours can also mean long-term health effects. The World Health Organization found that working more than 55 hours a week decreases life expectancy and increases the risk of stroke by 35%.
The same 55-hour workweek leads to a 17% higher risk of heart disease, per the same study.
AFFILIATE MARKETING
John Deere Hiring CTO ‘Chief Tractor Officer,’ TikTok Creator
This article originally appeared on Business Insider.
Agriculture equipment company John Deere is on the hunt for a different kind of CTO.
The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.
One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.
“No matter what you do — whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into — it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge.
To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.
Suited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.
The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.
According to the contest rules, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.
In addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.
Videos will be judged against four categories — originally, creativity, quality, and brand knowledge — after which five finalists will be chosen and notified after May 17.
AFFILIATE MARKETING
How to Capitalize On This Thriving Talent Pool to Drive Your Company’s Growth
Opinions expressed by Entrepreneur contributors are their own.
As business operations shift, executives and entrepreneurs are increasingly turning to an on-demand workforce that is simultaneously empowered by technology and drawn to purpose-driven projects.
Consider Upwork, whose 2020 Future of Workforce Pulse Report revealed that nearly 80% of hiring managers engaging freelancers feel confident about doing so. These hires provide coveted expertise — on a project-to-project basis — that entrepreneurs need to scale their operations without incurring long-term overhead costs.
This new market paradigm also promotes dynamism, with 79% of businesses agreeing that freelance talent enables greater innovativeness. Perhaps most telling, 84% of hiring managers utilizing it feel more assured about adapting to future disruption, compared to just 69% of those relying solely on full-time staff.
By capitalizing on freelance marketplaces, entrepreneurs can amplify employer branding, augment capabilities and future-proof organizations, even amid turbulence. As nearly 60% of hiring managers plan to increase engagement with freelancers over the next two years, the time is now for executives to realize their inherent potential.
Related: Navigating the Great Reshuffle: Why Your Employer Brand is Key in Recruiting Talent
The job market continues to shift
After a season of massive hiring, we’re back to seeing layoffs and downsizing. Companies are feeling the bloat—from unused office spaces with rising rent to oversized employee structures — and are shifting focus to hiring only the most essential positions. This leaves a critical talent gap needed for complex projects and specialized tasks. Highly skilled and specialized independents can fill this void.
A few key benefits to engaging them:
• Access to niche experts: Platforms like Toptal and Guru provide access to elite professionals from leading Fortune 500 companies and innovative startups. Whether the need is for a machine learning specialist, growth strategist or financial modeler, entrepreneurs can now curate on-demand teams that boast specialized skillsets, enabling them to focus investment on projects with the highest strategic value.
• Enhanced agility: Leading corporations increasingly “rent” skills by tapping freelance experts for initiatives involving new technologies or while entering unfamiliar markets. With niche contributors available to plug knowledge gaps, owners can explore ideas that once seemed unrealistic due to internal constraints—unlocking inventiveness and first-mover advantage.
• Stronger employment brand: Blending full-time employees with project-based freelancers signals a commitment to modernization and work-life balance. Offering both engaging work and flexibility will help draw exceptional candidates and help you compete with corporate giants for top-tier talent.
Related: Can Retirees Thrive in the Gig Economy? Navigating a Changed Workforce
Tips for capitalizing on gig talent
Having explored the forces reshaping work, executives may wonder how to effectively leverage freelance platforms. After all, how can you know you’re getting your money’s worth if a hire isn’t physically present full-time?
• Define projects clearly: Contract hires thrive when expectations and deadlines are established upfront. So, clearly, detail needs around deliverables, success metrics, required skills and projected time investments. Staying ahead when it comes to communication and expectations will help avoid headaches, including delays.
• Build loyalty with talent: The best independent professionals have options regarding the projects they accept. Study their profiles to discern passions and incentives. Offer interesting work, flexibility and strong communication to motivate interest and improve results.
• Manage collaboration: Provide steady context, feedback and guidance at each project stage, but also foster autonomy, even while directing efforts toward strategic goals. A dynamic balance of these qualities drives optimal outcomes.
• Continue expanding your talent pool: Add proven freelancers to an internal database for repeat engagements, and notify talent about new initiatives for which their expertise would provide an edge. Uncovering additional ways, freelancers can enhance the business deepens the relationship.
Related: Fill Your Talent Gap by Sourcing Candidates From the Veteran Community
Top platforms for connecting with talent
Now comes the hard part: finding contractors who bring fractional expertise sets. There are a growing number of platforms, of course, but I’ve found that the following stand out as leaders:
Fiverr: Ideal for execs seeking design, digital marketing, writing, video and admin support. Known for affordability and ease of posting jobs. It taps a global talent pool, too.
Upwork: A flexible platform that spans more than 150 skills. Used by everyone from small businesses to global enterprises. Strong at IT, development, design, finance and consulting.
Toptal: Focuses exclusively on the top 3% of talent. Best for expert software developers, designers, project managers and finance experts. All contributors are extensively vetted.
Contra: A growing independent platform that vets and connects both job candidates and hiring companies. Best of all, it doesn’t take a commission from projects.
Related: 3 Strategies to Optimize Your Hiring Process and Find the Best Employees
The numbers speak for themselves: businesses engaging freelance professionals report greater confidence and competitiveness, as well as the ability to withstand turbulence, yet legacy beliefs can still cause hesitancy among those keen to hire. Supported by such specialized collaborators, companies can explore new horizons unencumbered by a one-time narrow view of staffing models.
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