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Which Converts Better in 2023?

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Which Converts Better in 2023?

Squeeze pages and landing pages may seem interchangeable but have fundamental differences.

In short, squeeze pages collect visitors’ email addresses, while landing pages drive sales conversions.

In this blog, we’ll further clarify the key differences between the two.

Here’s what we’ll cover:

  • The definition of squeeze pages and landing pages
  • The differences between squeeze pages and landing pages
  • The purpose of squeeze pages and landing pages
  • What makes them effective?
  • Pros and cons of each page type

Let’s get started!

Squeeze Pages vs. Landing Pages: What’s The Difference?

Criteria Squeeze Page Landing Page
Purpose To collect information, usually an email or phone number. To convert visitors into paying customers.
Design Minimal design elements, with just a few form fields, prevent the visitor from thinking or hesitating. More comprehensive “long-form” design. There will be multiple messages, images, and videos.
Offer A lead magnet, such as an ebook, whitepaper, or checklist, in exchange for contact information. Offers a specific product or service. This is not a “free” offer. For example, it could be your tripwire offer or core offer.
Messaging Highlights the benefit of the lead magnet and the value of subscribing to the mailing list. Broader messaging covers the benefits of the product/service and the problems it helps overcome.
Call-to-action (CTA) A single CTA to subscribe to the mailing list. May have multiple CTA’s throughout the page to nudge the visitor towards purchase. 

Note: A squeeze page is a type of landing page that focuses specifically on collecting contact information from visitors

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What Are Squeeze Pages?

A squeeze page is a highly focused single web page designed to capture visitor information, usually an email address.

Derek Halpern, the founder of Social Triggers, referred to them as the “one-way door” that lets people in once they give you their contact information.

The Purpose of Squeeze Pages

The purpose is to get a visitor to take a specific action. Usually, the action is to collect their email address in exchange for something valuable, like an e-book, a white paper, or access to exclusive content.

By capturing the visitor’s contact information, they are now your lead! You now own that traffic and can nurture them through your sales funnel.

What Makes Effective Squeeze Pages?

An effective squeeze page minimizes friction and allows visitors to take the desired action.

Effective squeeze pages focus on 3 elements: headline, copy, and opt-in form.

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Headline

The headline is arguably the most crucial element on the page. It’s what the visitor reads first! If the headline fails to draw the visitor in, they won’t stay and read the rest of your copy.

One approach is to use a “curiosity gap” headline that makes the visitor want to know more. For example, “Unlock the Secrets to Doubling Your Traffic in Just 30 Days – Sign Up Now!”

Another effective approach is to use a clear and concise value proposition. Ezra Firestone uses “Get Weekly Ecommerce Strategy & Marketing Tips Sent Right To Your Inbox” for his Zipify squeeze page.

He doesn’t try to be clever or obscure. He makes the value he’s offering crystal clear to his visitors.

A third approach is to use a headline that addresses a specific pain point or problem your target audience faces.

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A debt relief organization may consider “Get Rid of Stressful Debt: Stop Creditor Harassment & Save Money Now.”

Can you see how this headline addresses the specific pain point and offers a solution in exchange for signing up for the email list?

Copy

Your copy is a critical component of an effective squeeze page because it communicates the value of the offer to the visitor.

It should support and expand on your headline while addressing any objections or concerns the visitor may have.

According to a study by Chartbeat, the average user spends just 15 seconds on a webpage. And if the content doesn’t engage them in that short time, they will likely move on to something else.

So, if you want your message to stick, keep your copy short, sweet, and to the point. Long paragraphs of dense text are the quickest way to lose your reader’s attention.

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A study by Nielsen Norman Group found that 79% of users scan web pages rather than reading them word-for-word, so make sure your copy is scannable!

Opt-In Form

Keep your form simple and frictionless, with just a few required fields (such as name and email address). Avoid asking for too much information upfront, as this can be a turn-off for visitors.

Also, place your opt-in above the fold and clearly visible so visitors don’t have to scroll down to see it.

Add social proof elements, such as testimonials or a list of your subscribers, to increase trust and credibility. And don’t forget to include a clear call to action, such as “Get My Free E-Book Now” or “Sign Me Up!”

Effective Squeeze Page Example

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What makes the Zipify squeeze page effective?

  • Social proof
  • Clear value proposition that highlights the benefit of signing up
  • Quirky, on-brand image that exudes the founder’s personality
  • Short, scannable copy
  • A prominent opt-in form

Squeeze pages (Pros & Cons)

Pros