Connect with us

AFFILIATE MARKETING

19 Customer Testimonial Pages in 2023 and What Makes Them Effective

Published

on

19 Customer Testimonial Pages in 2023 and What Makes Them Effective

No matter what type of business you run, there’s nothing more impactful for marketing and sales than glowing customer reviews. Customer testimonial pages can be incredibly impactful in driving conversions, building trust and credibility with potential customers, and also improving customer loyalty.

Customer testimonials can make a huge difference and leave an impression that lasts long after they click away.

Here we’ll explore 19 remarkable customer testimonial pages, so you can draw inspiration on how to craft one that resonates with your target customers.

We’ll also dive into why these pages work so well – as each has its own unique style, benefits, and challenges to consider when creating yours!

What Are Testimonial Pages, and Why Should You Have One?

Customer testimonial pages are an invaluable resource for any business, regardless of size or industry.

Advertisement

Put simply, it’s like having a cheering section full of fans! Positive testimonials allow you to show off your accomplishments and share endorsements from past clients who are proud to have worked with you.

A testimonials page highlights real-life success stories from past clients and those already using and benefiting from your goods or services: this helps to build your company’s reputation in a compounding way.

They’re a great way to show off your business and make potential customers feel confident about dealing with you.

It also serves as solid social proof for those unsure of what path to take when making their decision. Positive testimonials are essential for a successful business website since they give customers additional insight into what it’s like working with you.

In short, it’s an invaluable sales tool – getting those “window shoppers” in the door for good!

Great Examples Of Testimonial Pages

Here are a few great examples you can model your pages after!

Advertisement

1. Senja

Senja understands the importance of testimonials, as well they should – that’s what their product is all about!

Senja is a powerful tool that helps users collect video and text testimonials, manage them in one dashboard, and share the final results with beautiful images.

1679659963 766 19 Customer Testimonial Pages in 2023 and What Makes Them

It works across platforms, allowing users to quickly filter tags, ratings, and job titles. 

2. Podia 

podia testimonials pages screenshot

Overflowing with appreciation from its loyal customers, Podia’s testimonials page is a testament to its ability to help entrepreneurs build their presence and succeed online.

Our Podia review and hundreds of others like it have helped show how much users can benefit from the platform.

3. Canny

canny testimonials pages screenshot

Canny’s testimonials page proves why countless software teams rely on the platform to collect their customer feedback. Through its case studies, you can understand how and why individuals use it to capture customer feedback.

4. Cloudflare

cloudflare testimonials pages screenshot

CloudFlare offers various customer reviews in case study format, with long-form articles and videos for visitors to watch. The case studies can be filtered by industry, region, use case, and product/service to make it easier for a potential customer to find relevant testimonials.

5. GetResponse

getresponse testimonials pages screenshot

Testimonials should be concise and to the point, yet GetResponse understands that extended blog post testimonials also have their advantages. GetResponse’s website visitors can quickly locate the most relevant recommendations by filtering them based on industry or specific tools used.

6. Shopify

shopify testimonials pages screenshot

This page is full of inspiring stories from Shopify customers around the world. These success stories highlight how entrepreneurs have used the platform to grow their businesses and what they’ve been able to achieve with it. It’s a great way for a prospective customer to relate on a more personal level and see how successful others using the same tool can be.

7. CodeAcademy

codeacademy testimonials pages screenshot

Video testimonials are a great way to add an extra layer of emotion and authenticity to your testimonials. CodeAcademy has taken this approach on its Testimonials page by providing short videos where learners discuss what it felt like to learn coding with the platform.

8. HubSpot Testimonial Pages

hubspot testimonials pages screenshot

Hubspot’s case studies directory allows site visitors to filter by six options to quickly find a pertinent, highly detailed customer success story. Through the HubSpot platform, users can even filter by black-led businesses or female-led businesses to uncover relevant stories of individuals and companies that have achieved success. This makes it easier for readers to identify with the companies showcased on the page.

9. Gong

gong testimonials pages screenshot

If you’re looking for a great example of how a testimonials page can be done right, then look no further than Gong’s case studies page! Featuring detailed info about how businesses across different industries achieved great results with the platform, it’s a surefire way to get prospective customers excited about using Gong.

10. Leadpages

1679659964 696 19 Customer Testimonial Pages in 2023 and What Makes Them

Leadpages has got testimonials on lock! Their customer page is a smorgasbord of success stories! Users can easily navigate their way through the many categories of case studies, and each category has a bunch of squeaky-clean mini-sagas about how Leadpages are making marketing dreams come true.

11. MultiWebMarketing

1679659964 532 19 Customer Testimonial Pages in 2023 and What Makes Them

At MultiWebMarketing, it’s all about the success stories!

They proudly show off their case studies with amazing images so potential customers can get a real idea of their value if they choose MWM. It’s easy for potential customers to see themselves achieving similar fantastic results!

12. Huemor.rocks

1679659964 566 19 Customer Testimonial Pages in 2023 and What Makes Them

Huemor.rocks knows that great design packs a punch, so they have taken their customer testimonials page to the next level with a stylishly modern and visually impactful page design. 

13. Databox Testimonial Pages

1679659964 615 19 Customer Testimonial Pages in 2023 and What Makes Them

If you’re seeking serious story-time inspiration, look no further than Databox’s testimonials page. It packs a real punch regarding detailed customer stories and data-driven insights.

14. Tray.io

1679659964 149 19 Customer Testimonial Pages in 2023 and What Makes Them

This testimonials page provides insight into how Tray.io’s integration and automation platform can help businesses of all sizes achieve their goals. It showcases the success stories of a variety of customers from different industries, demonstrating the scalability and effectiveness of Tray.io.

15. Heap Testimonial Pages

1679659964 299 19 Customer Testimonial Pages in 2023 and What Makes Them

The Heap Customer Stories page offers a comprehensive selection of customer success stories that show the effectiveness of their platform in helping businesses reach their goals. From increased conversion rates to faster time to insight, these inspiring stories demonstrate the power of Heap’s analytics platform.

16. Zendesk

1679659964 187 19 Customer Testimonial Pages in 2023 and What Makes Them

Zendesk’s testimonials page provides a great insight into the success they’ve achieved with different industries and company sizes.

This allows customers to gain a better understanding of how the service can suit their needs. The page features inspiring customer stories demonstrating how companies have improved their customer service through Zendesk.

17. GoCardless

1679659964 271 19 Customer Testimonial Pages in 2023 and What Makes Them

The GoCardless customer stories page is a great resource to learn how businesses of all sizes are successfully utilizing their payment processing solutions. It’s an inspiring collection of success stories that showcase the power and reach of GoCardless!

18. Applied Systems

1679659964 937 19 Customer Testimonial Pages in 2023 and What Makes Them

The Applied Systems testimonials page showcases the success stories of some of the leading insurance companies in the United States. This makes it a great resource for those looking to understand how to leverage advanced software and solutions for their business.

19. Bonjoro

1679659964 498 19 Customer Testimonial Pages in 2023 and What Makes Them

Bonjoro’s testimonials page is an excellent resource for understanding how they have been able to help businesses of all sizes and industries by providing personalized video messages. The vibrant graphics and playful feel make the page engaging and enjoyable, creating a unique user experience that inspires visitors.

How to Create Effective Testimonial Pages

Creating great testimonial pages for your site can be a bit tricky. It requires effort to gather true reviews from honest customers, but the end result is worth the extra work!

Advertisement

While you want to ensure you get rave reviews from satisfied buyers, here are some tips to help you create effective and engaging testimonial pages.

  • Authenticity is key when creating an effective testimonials page. Make sure the reviews are genuine and coming from a real person.
  • Concise yet detailed reviews are also important, providing more information without rambling.
  • Be sure to ask specific questions to get the answers you’re looking for. That way, you can filter out irrelevant information and focus on real people expressing genuine thoughts about your products and services.
  • Personalize each review with photos or other visuals to provide powerful visual reinforcement that each review truly comes from an actual customer.
  • Keep the conversational tone natural and avoid overly formal language. Nobody wants a scripted-sounding testimonial page!

Different Types of Testimonial Pages

  • Video testimonial pages. These are effective because they are often seen as more sincere and authentic than text-only reviews. The best videos feature customers talking about their experiences honestly and genuinely off-script.
  • Social media. These are great for showing how real customers interact with your business. They can be a fantastic way to showcase loyalty and trust from your existing customers and reach new visitors.
  • Customer interviews. This is a great way to highlight customer stories in an engaging and interactive format. Interviews can provide valuable insight into how customers use your product or service and why they chose you over competitors.
  • Long-form testimonials/blog posts. Longer reviews give readers more information about the experience of working with you. They have more detail that can help make decisions.
  • Short-form testimonials/quick quotes. These are great for quick and easy reading. They should still include enough detail to showcase satisfied customer experiences effectively.
  • Case study/customer success story. These are more in-depth than other types of testimonials. They provide an even more comprehensive understanding of how customers use your products or services.
  • Third-party reviews, peer reviews, or authority testimonials. These can increase the authenticity of your testimonial pages since they come from a credible source outside your company.

Regardless of the type of testimonial pages you choose, showcase customers’ genuine experiences with your business.

Tips on How to Get Customer Feedback

  • Ask! One of the most effective ways to get customer feedback is simply by asking. You can do this through surveys, emails, or other methods. Make it easy for people by including a link to wherever you want the customer to leave their review.
  • Create touch points. Create contact points throughout the customer experience that allow you to capture feedback. You can include surveys on your website, requests for reviews at the end of an order or delivery process, or even provide a link to a short survey in your emails.
  • Incentives. Offering incentives like discounts, coupons, or free products are great motivators for customers to leave reviews.
  • Follow up on positive experiences. If a customer has had a positive experience with your business, following up and asking them to leave a review can be very effective.
  • Social media. Utilizing social media is an easy and effective way to get customer feedback. Posting polls or surveys on your social media pages can help you get responses quickly and easily.
  • Analytics and reports. Analyzing your website analytics and customer reports can provide valuable insight into how customers interact with your business. This information can help you identify areas where improvements may be needed and get an idea of how satisfied customers are.
  • Customer service and support. Asking customers for feedback on their experience with customer service or support teams is a great way to get honest and insightful feedback. This can help you identify potential areas of improvement.

No matter which method you choose, it’s important to ensure the process is easy and accessible for customers. Provide options for customers to leave feedback in different formats, and be sure to thank them for their time and input.

How to Make Your Testimonial Pages Stand Out from the Competition

  • Showcase the most relevant testimonials when displaying testimonials on your website, including ones relevant to the page or product they’re featured on.
  • Include customer photos. Including customer photos with the testimonials can help to create a more personal connection with the reader. It also increases the authenticity of the testimonial.
  • Keep them up-to-date. Make sure your testimonials are kept up-to-date and regularly refreshed. This way, visitors will have access to the most recent customer experiences.
  • Include multiple formats. Offer different formats for customers to leave reviews, including text, video, and audio. This makes it easier for customers with different preferences to leave feedback.
  • Make them easy to find. Place customer reviews and testimonials in prominent positions on your website so visitors can easily find and read them.

Testimonial Pages: Final Thoughts

Customer testimonials are a powerful tool for businesses looking to showcase their customers’ experiences.

By following these tips, you can ensure that your testimonials page will effectively build trust and credibility with potential customers.

With the right approach to collecting and displaying customer testimonials, you can create an unbeatable competitive edge.

For more resources to help boost your website’s trust signals and gain credibility, check out these articles next:

The 9 best About Us generators

Best About Me template for your website

Advertisement

How to write an About Us page



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

AFFILIATE MARKETING

How to Make Money on Pinterest

Published

on

How to Make Money on Pinterest.

Some influencers make tons of money on Instagram and TikTok, but a truly hidden gem of a platform that has the potential to generate tons of passive income is Pinterest (NYSE: PINS). Many think that Pinterest is just a platform for wedding planning and home décor, when it actually offers a great opportunity because it has around 500 million monthly active users, meaning that whatever you post on it could be seen by millions. Here’s how to make money on Pinterest by leveraging its vast userbase to your advantage.

Creating a Website

Before you start thinking about how to make money on Pinterest, you need to take a look at the pins of anyone who makes money on the platform, like any popular Pinterest influencer. Most of the pins direct people who click on them to a specific website, so if you want to make money on Pinterest, you have to have a website of your own. Creating your own website isn’t a hard thing to do, since you can use websites like Canva.com or Hostinger.com to create a website, but they aren’t your only options as there are many platforms that you can find easily by googling “create a website” and use to create a website that you can use to publish articles that’ll link to your Pinterest posts.

Finding a Niche

You need to figure out what type of content you want to create, because that’s what your website and your Pinterest blog will revolve around. Try to find a niche that people are interested in, but don’t go for something that’s overly saturated on Pinterest, like fashion or home décor. It’d also help you a lot if that niche is something you’re passionate about, so you don’t get bored easily and give up on creating content for it, but instead go on to treat the money you make from it as an extra bonus to posting about something you love.

Creating a Professional Pinterest Account

You need to create a professional Pinterest account. It costs nothing to upgrade your account from a normal account to a professional one, but having a professional account helps you with a variety of things like viewing analytics and managing ads, so it’s definitely the way to go if you want to make money on the platform.

Creating Boards

After creating your account, you’ll need to open Pinterest and start creating boards, and make sure they’re boards that people can actually search for. Most of the time, people using Pinterest will search for boards, so your chances of getting more visitors will be higher if you create a lot of boards. But, don’t go all in at once and create hundreds of boards with thousands of pins, because this can be a red flag to Pinterest and the platform might think that you’re spamming and end up hiding your posts. Ideally, you want a dozen different boards, with each of them having 20 to 30 pins.

Advertisement

Boards are also extremely useful because they will help increase the number of visitors to your Pinterest blog because you can add to them other people’s posts, so you’d get the combined traffic from multiple people’s Pinterest accounts. If you’re wondering how you can find a name for your board that would get clicks, you can simply use the Pinterest search bar to see what people are already looking for. For example, if your Pinterest blog revolves around cooking, you can simply look up “cooking” and you’ll see results like “cooking for one” or “cooking recipes” and that makes it easy for you to know what keywords to include because that’s what people are searching for.

Creating Pins

You should learn to create pinnable images that people are going to actually click on. It’s important to understand that Pinterest works in the same way as Google (NASDAQ: GOOG), meaning that the first pins that come up when you search for something are the top ranking ones, so you’d need to create a pin that’s similar to the top ranking ones. By looking at the popular pins, you’d see what words and colors work well and then you can include them in your pictures when you’re editing them. You can edit and design pins on Canva for free, and Canva even has multiple Pinterest layouts for you to edit and use, so you can easily create attractive Pinterest pins without needing to be an expert graphic designer.

A good tip for creating pins is to save them, after you’re done with the design and edits, with the keyword of the group board, because this will help it rank better in Pinterest, and reach your intended target audience. For example, if you create a picture about a cooking recipe and you want to add it to your cooking recipes board, you should save the picture as “cooking recipes”. Then, you can post that picture to your Pinterest blog, but don’t forget to add in a bunch of keywords so more people can find your post, link the article about the pin from your website to it, and to also add your post to the right board.

How to Make Money on Pinterest

There are two ways to make money on Pinterest, and both of them require you to grow your views to something around a couple of thousand views per month, because having a lot of views may result in people clicking on your pins and actually going to your website, and that’s where all the magic happens.

Running Ads on Your Website

Once your website gets enough visitors, you can go to the Google AdSense website and sign up to allow Google to run ads on your website, which can give you anywhere from $50 to $100 per month if you have around 10,000 viewers per month, or even more, depending on how many people visit your website. Aside from Google, another website that can run ads on your website for you is called Media.net.

While this amount of money might not seem like a lot of money, but think about it this way, if you’re already doing Pinterest and you love using the platform, you can just link your own website to each pin you already post for free, but actually get paid by allowing businesses to run ads on it. Not only that, but once you hit around 25,000 views per month, you can sign up on Mediavine.com, which could help you get better deals when it comes to making more money with the ads that run on your website. Additionally, the income you earn from Pinterest can eventually turn into passive income as your website and Pinterest blog grow, because they will remain online forever for people to see and click on, even if you decide to stop posting on them.

Advertisement

Pinterest Affiliate Marketing

Running ads is just one way of earning money through Pinterest, and it’s the more passive one. But, if you want to earn more money, and have more time to invest into growing your Pinterest blog and website, then you should do Pinterest affiliate marketing. With affiliate marketing, you basically partner up with companies, allowing them to give you unique referral links to their products that you can share with people, and if those people use your link to buy the products, you get a commission on that sale.

There’s a lot of money to make in it because you can promote multiple products and join multiple affiliate programs for free, and you don’t have to enter an exclusive agreement with just one company, which diversifies your affiliate marketing revenue streams. As for how you’d get paid, different companies have different types of commissions. For example, some companies might just give you $50 for every purchase someone makes through your referral link, while others might give you something like 10% of the sale.

A great tip for starting Pinterest affiliate marketing is that you should start thinking of products that are related to your niche and you want to promote, before you even start creating the content, so you’re able to build the content around the products. The easiest way to get started with affiliate marketing is through joining the Amazon Associates program, which allows you to create affiliate links for any product that’s being sold on Amazon (NASDAQ: AMZN), and you can get a commission of around 10% when people use your link to buy it within 24 hours of clicking on the link.

Keep in mind that you need to have your own website and personal brand to apply for the program, as Amazon would need to know that you’re legit and won’t just spam the link everywhere, and where you’re promoting the products. If the product you want to promote isn’t on Amazon, you can simply google the name of the product or the company that makes it, followed by affiliate program, and you might be able to find an affiliate program for it. In fact, a lot of affiliate marketers prefer to work with the companies directly, rather than Amazon’s program, because commissions can be higher this way.

Once you’ve found the product you want to promote, you can create content around it and post it on your website, and you can put your affiliate links in the website posts, then link the posts to your Pinterest pins. Even better, you can directly put your affiliate link in the description of the Pinterest pin, which could increase the chances of people clicking on it.

The Bottom Line

It’s important to note that while these two methods of making money on Pinterest can help you make a lot of money in passive income, they’re not really passive at first, since you’d need to invest a lot of time into growing your blog and your Pinterest account. In other words, don’t expect this to make you a millionaire in two weeks, but be patient and stay committed to growing your Pinterest presence, then you can hire someone to do all the work for you, and turn the income you make from Pinterest into a true passive income.

Advertisement

Disclaimer

Please visit and read our disclaimer here.

Everything Else…



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

AFFILIATE MARKETING

The future of affiliate marketing in a crumbling cookie world, ET BrandEquity

Published

on

The future of affiliate marketing in a crumbling cookie world, ET BrandEquity

Image used for representative purpose (iStock)

Ratan Tata backed company Earnkaro is a website that offers users an opportunity to earn an income via affiliate marketing. With the third party cookie crumbling, Earnkaro is adopting local storage, a technology that stores data directly in the user’s browser. Local storage uses the capabilities of a user’s browser, to establish tracking mechanisms. This technique involves storing data on the user’s device to track interactions and transactions, operating independently from traditional cookie-based systems. It enables Earnkaro to accurately track when a transaction leads to cash flow to a partner site, by storing information about the transaction directly on the user’s device. Essentially in a browser, there are three types of storage – localStorage, sessionStorage and cookies. This is where first party, second party and third party data come from. Earnkaro also uses a technology called server to server integration – which it already has in place with its partner sites like Myntra, Nykaa and Flipkart.

“As we transition away from using cookies, we’re adopting a method known as server-to-server integration. Instead of relying on cookies to track purchases and activity, we monitor these transactions through a session that’s saved on the retailer’s server. Once a purchase is made, the transaction details are tracked and shared directly with the affiliates from the server, eliminating the need for third-party data sources,” says Rohan Bhargava, co-founder of Earnkaro and Cashkaro.

Earnkaro is 60% into implementing these technologies to prepare for a world where the third party cookie has crumbled. The main reason a cookie was needed is to solve for the challenge of marketing attribution challenge. Everytime someone visits a web link from a certain source, the cookie captures the source of traffic.

Addressing the attribution challenges in the absence of third-party cookies, Pradeep Kumaar, the CEO of NP Digital India, mentions the viability of contextual advertising and new tools like Google Fledge as potential alternatives for tracking engagement and behavior. “Contextual advertising and technologies like Google Fledge represent a new frontier for tracking user engagement in a privacy-conscious world,” he says.

Advertisement

What needs to happen at a technology level, for affiliate marketing to carry on smoothly is that the cookie needs to be replaced. “If anybody carries out a transaction, when the pixel fires right at the transaction stage, you identify who is the last click attribution – who’s the person with the last cookie. Obviously with the world we’re moving to, you can’t store third party cookies. We’re using local storage instead of the cookie for last click attribution,” says Bhargava.

Bhargava explains that another alternative is using a Mobile Measurement Partner (MMP), such as Branch or AppsFlyer, which is used to determine where a user’s last interaction came from before making a transaction, whether it’s Google, Facebook, or another source. MMPs are crucial for advertising in an in-app environment where cookies aren’t used. As we move towards a world without cookies, brands are incorporating MMPs’ software tools, known as SDKs (Software Development Kits), into their websites. SDKs provide the necessary tools to integrate with these MMPs, offering a unified view of where traffic is coming from. This approach ensures a consistent source of information, avoiding discrepancies between different data sources. According to Bhargava, using these technologies, the affiliate industry can smoothly transition to operating without cookies.

The world of affiliate marketing is bracing for a significant shift as Google prepares to phase out third-party cookies from its Chrome web browser by the third quarter of 2024. On January 04 2024, Google Chrome began its phase out of third party cookies from its browser to 1% of its users. With the removal of these cookies, marketers will need to find alternative ways to gather user data for targeted advertising and personalisation. For affiliates, who generally work on a ‘pay per performance basis’ – the challenge lies in tracking user journeys from an affiliate link to a purchase, which could potentially affect the accuracy of attributing sales to the correct affiliate.

The phase out of the third party cookie is largely driven by growing user concerns around privacy as well as regulations passed by other countries such as General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). GDPR was passed in the European Union in May 2018. Under this regulation, websites cannot store third party cookies without user consent. CCPA was passed in the same year and it mandates that websites must offer an opt-out option for users regarding cookies that sell personal information.

30% of Paisabazaar’s business comes from its affiliate marketing efforts, but Sachin Vashishtha, the chief marketing officer at Paisabazaar is not worried. “Affiliate marketing makes up a small part of our media mix spending. However, it’s worth noting that affiliates that rely on third party tools to capture convergence would be in trouble, with the demise of third party cookies, these tools would face challenges and so would affiliate marketers who use these tools,” he says.

Paisabazaar relies on first party cookies and data and does not encourage the use of third party tools. Vashishtha also mentions that Paisabazaar has server side attribution in place. Affiliate marketing campaigns for the brand are only limited to a few channels like email marketing.

Advertisement

“We are anyway advertising on platforms like Google and Facebook and that’s why we discourage affiliate campaigns on those platforms,” he says. He emphasises that in general, the brand’s reduced dependence on third party cookies and data means it will not be affected overall by the cookie phase out. He also stresses the importance of investing in robust data architecture and having a good CDP in place to try and capture as much data as possible using first party cookies. These platforms help create unified customer profiles from direct interactions, significantly reducing the dependency on third-party data.

In a world moving away from third-party cookies, affiliate marketers must explore fresh avenues for partnership with influencers and content creators. With influencers also dabbling in affiliate marketin, adapting strategies to maintain these collaborations becomes essential. “Most social media users are creators and influencers who focus on first party data. They can directly present to their audiences about a brand and can share the link and affiliates and marketers can make use of the data from that link,” says Kumaar.

Publishers will also have to figure out ways of diversifying traffic sources in the new cookie-less environment and according to Kumaar, the only way to do this is by creating more interactive and engaging content. Consent based marketing which builds trust between the consumer and the brand is the way forward as the third party cookie crumbles.

Kumaar also underscores the potential of deep learning and AI in maintaining hyper-personalised targeting capabilities through contextual advertising, similar to the precision previously enabled by third-party cookies. This advancement is beneficial for advertisers by facilitating more accurate campaign planning and audience targeting based on consumer behavior insights. “The integration of deep learning and AI with contextual advertising brings us closer to achieving the level of personalisation we had with third-party cookies,” Kumaar remarks.

  • Published On Mar 15, 2024 at 08:14 AM IST

Advertisement

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

  • Get Realtime updates
  • Save your favourite articles

Scan to download App
The future of affiliate marketing in a crumbling cookie world

Advertisement

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

AFFILIATE MARKETING

Which Video Site Is Best To Make Money?

Published

on

Which Video Site Is Best To Make Money?

If you’re curious about the differences between YouTube vs. Rumble – such as which will bring you the most ad revenue as a video content creator, you should definitely keep reading! In this comparison breakdown, we’ll discuss:

  • The pros and cons of the two platforms
  • Comparisons of ad revenue
  • Audience size
  • User interface
  • And more

So, let’s determine which online video-sharing platform will be best for you as a creator in the online video industry.

YouTube vs. Rumble: Comparing Ad Revenue

The main difference between Rumble and YouTube is how they monetize their content. This dramatically impacts potential earnings for creators. We compare Rumble vs. YouTube advertising revenue below.

YouTube Monetization

YouTube’s Partner Program is how creators monetize their content and earn money on the platform. Unlike Rumble, YouTube has video monetization requirements creators must meet before they can start earning money.

Before they will pay creators, YouTube makes their creators make and share videos without earning money from the ads they place in their videos. YouTube can place ads on your videos without you even being eligible for monetization. This is a point of contention for some creators.

Monetization requirements for joining the YouTube Partner Program include having:

Advertisement
  • 1,000 subscribers
  • 4,000 hours of watch time in the last 12 months or 10 million Shorts views in the last 90 days

Reaching 1,000 subscribers is the main hurdle creators face when trying to achieve YouTube monetization. This requirement sometimes deters new creators from continuing with this endeavor. Learning how to increase YouTube subscribers is a key part of creators’ journeys on the path to start earning money from their quality content.

Between the two platforms, YouTube has more monetization requirements than Rumble.

YouTube Partner Program

So, how does YouTube pay its creators?

The YouTube Partner Program will pay creators based on a revenue-sharing model.

Ads are served on your video content, and creators earn a percentage of the ad revenue. This monetization method means you could earn a lot of money as your videos gain popularity. After you start monetizing, earning YouTube passive income is a great way to earn more money as a creator.

Rumble Monetization Options

When learning how to make money on Rumble, creators are often surprised at the monetization options that are readily available to them.

Unlike YouTube, Rumble offers immediate monetization options for its creators. It doesn’t have subscriber or watch time requirements. Having this ability to immediately start monetizing your videos gives Rumble an advantage that other platforms don’t have.

Advertisement

Monetization opportunities are instantly available for Rumble creators.

You can earn money in several ways as part of the Rumble Partner Program. These include:

  • Rumble Player Revenue: Rumble also offers a revenue share model for its creators. Videos on Rumble earn money based on engagement, not only views. Creators will earn money based on comments, likes, shares, views, and more. The overall engagement on your video plays into the share of the advertising revenue you will receive.
  • Video Licensing Deals: Creators can also increase their earnings by receiving video licensing deals. If a third party licenses your videos, you earn a percentage of the licensing fee. Fees are based on the terms discussed in each licensing agreement.
  • Platform Partnerships: Rumble partners with other high-traffic websites and large companies, including Yahoo, Xbox, MSN, and more. When your videos are syndicated through these platforms, creators will earn a percentage of the revenue from these deals.
  • YouTube Monetization: That’s right, Rumble has a channel on YouTube. Rumble will feature its creators on their YouTube channel. If your videos are featured, you will earn a cut from the ad revenue your video generated.

While YouTube monetization is limited to revenue share, Rumble offers its creators many more options. The additional monetization opportunities also present unique options for creators to feel like they have full control over their income streams.

When deciding between Rumble and YouTube, their vastly different monetization methods are the main factors to consider. The additional effort in reaching 1,000 subscribers can pay off in the long run for successful YouTube creators. But, the hard work required to reach 1,000 subscribers can feel daunting.

What are the Rumble and YouTube differences when it comes to user experience?

YouTube User Experience

Since the platform has been around since 2005, many of its users have been consuming content on the platform for a very long time.

It’s undeniable that YouTube has played a key role throughout the history of vlogging. For many people with a free account, YouTube is the video platform where they watch a variety of videos during both their childhood and adulthood.

Advertisement

This storied history means many users already have a deep familiarity and comfort with the platform. Going to YouTube’s website to watch video content is likely second nature to many people. On the other hand, migrating to a new platform like Rumble can take a mindset shift for viewers.

Combined with a user interface that’s easy to navigate, YouTube offers a user-friendly experience.

youtube vs rumble

Additionally, YouTube offers faster server speeds than Rumble. With such a powerhouse parent company (Google), it’s nearly impossible to beat YouTube’s server speeds.

Additional Social Options

YouTube also offers other ways for creators to connect with their audiences. Additional social aspects of the platform include:

  • Shorts: An alternative to TikTok, YouTube Shorts are 60-second videos designed to drive traffic to your long-form videos.
  • Posts: Creators can post short-form content and pictures directly to their subscribers. This feature is great for teasing upcoming content, alerting subscribers to new videos, and making channel announcements.

These additional features give creators unique ways to drive more traffic to their videos and easily communicate with their subscribers.

Rumble User Experience

Rumble also offers a user-friendly experience for its creators and viewers.

Watching videos on Rumble and YouTube is a very similar experience. The user interface appears to be almost the same as YouTube. The YouTube similarities are striking.

youtube vs rumbleyoutube vs rumble

Additionally, Rumble operates on their own server. While this does translate to slower server speeds, they can still provide a great user experience when hosting live streams. This is imperative for gamers and other types of influencers. If live streams are a major part of your content strategy, Rumble could be a great platform for you to try.

Rumble also takes additional measures to help creators target their audience. This includes customized tags and a streamlined process to upload videos. If audience targeting and an easy upload process are important to you, Rumble could be your platform.

Advertisement

YouTube vs. Rumble: Comparing Audiences

How do audience size and engagement compare Rumble and YouTube? This is a major part of deciding which platform to upload videos to and spend your precious time on.

Audiences on YouTube

One of the key differences when comparing YouTube vs Rumble is the audience size on each video platform. When you look at the most visited websites worldwide, YouTube consistently ranks in the top two positions.

YouTube has a vast user base with billions of users on its video platform. When comparing YouTube vs Rumble, YouTube remains superior regarding user base size and monthly active users.

Viewership on Rumble

Rumble has a significantly smaller user base than YouTube. However, this can entice new creators because they can grow on the platform. After all, it becomes too big. The earlier you join new video platforms. You can become one of those larger creators because there’s less competition.

The platform’s main goal is to lift up smaller and newer creators with an edgy or alternative viewpoint. The platform likes content that goes against mainstream opinions and views. This can potentially translate into a viewership that’s looking for a specific type of content that may or may not align with what you’re creating.

One of the best parts of Rumble being a newer platform is that you can upload your existing YouTube content and earn money immediately. If you want to earn more money as a creator, this is a great option.

Advertisement

Comparing the Pros and Cons of Rumble vs. YouTube

We break down the key differences to consider when comparing Rumble vs. YouTube below.

YouTube Pros and Cons

Pros: