AFFILIATE MARKETING
Beauty Blog 101: Makeup Affiliate Programs to Help Get You Started
I read the title of this post and I hear a collective groan from our male affiliate marketers. Beauty Blog? Beauty Blog!? Like, what is that?
For all of those not in the know, a beauty blog is a blog with a focus on fashion and makeup. It’s really all about makeup, but some bloggers have expanded to include fashion in their content. After all, a pretty face goes perfectly with a pretty frock.
Beauty blogs publish makeup reviews and product recommendations. There are hundreds of beauty vlogs in YouTube that show the same content, only in video format. Blog or vlog, it all starts out as a personal repository of one’s experience, likes and dislikes, adventures and misadventures.
I can see a few of our gentlemen readers cringing. I’m sure you’re going to hit that red “X” on the top right of your browser any minute now, but please hear me out. Beauty blogs are big these days, and they’re going to get bigger. You might want to pay a bit of attention (and get your wife or girlfriend to read this post with you!).
So Just How Big is the Makeup Niche?
People love to look good, and it shows: The cosmetics industry is HUGE.
The cosmetics industry is definitely a large one, and despite the Coronavirus pandemic, it continued to remain profitable, particularly the skincare niche as reported by Statista.
There’s a strong need in all of us to look good, and this is why these types of blogs are growing in numbers. They’re not limited to women, either: There are beauty blogs for men, too.
Currently, there are around 45,000 beauty and fashion vlogs on YouTube. These vloggers don’t necessarily have a blog to accompany their vlogs, but they do maintain social media presence in Instagram, Facebook and Twitter. These vloggers get paid by YouTube for getting views and engagement on their content, and they get paid by beauty companies for promoting their products.
With that much revenue and a large following, some of these beauty vloggers have come up with their own makeup line.
The beauty niche is truly lucrative and evergreen.
What is the Competition Like?
A high level of demand often means a high level of competition. That doesn’t mean you can’t do it, you’ve just got to be savvy with your keywords.
You can skip this part and jump right into the makeup affiliate programs you can promote, but I suggest you don’t. There’s plenty of competition in the cosmetics/skincare niche, and it pays to look at how you can outsmart the competition by targeting the right keywords.
To start, we must ask a common question: Is it “makeup” or “make up”? The two are similar; however, “makeup” refers to lipstick, eye shadow and all other things applied to the face, while “make up” is a verb that can refer to the act of applying makeup.
So be more specific when running your keyword search. Check out both spellings and see what numbers come up.
The types of keywords you’ll want to home in on for your website content or ad campaigns should revolve around specific terms with a lot of searches but less competition. In this case, for example, you might want to consider “Makeup looks” or “Wedding makeup” or “natural eye makeup” as keywords for blog topics.
If you go ahead with any of the affiliate program options that I’ve outlined below, make sure to do some further keyword research to ensure your success. If you’re generating keywords to use as content topics, try this method here. The AffiloTools Keyword Research module makes keyword research like this easy, so feel free to check it out and have a play around.
When coming up with keyword ideas for this niche, don’t forget to try “how-to” phrases, such as “how to put on eyeliner.”
Top Beauty Affiliate Programs for Your Beauty Blog
Here are our best picks for best beauty affiliate programs to promote on your beauty blog.
100 is quite a lot to go through and so we’ve picked out 10 of the best among all the affiliate programs listed here. This is a mix of skincare, makeup, and haircare brands long with one or two online beauty stores thrown in.
Found these beauty blog affiliate programs useful? Share the news! 🙂
Makeup Affiliate Programs
We are told to embrace our natural beauty, and yes, we should.
But we’re compelled to always show the world, not our best foot, but our best look. Makeup has been a staple to women’s purses and vanities waaaay before “selfie” was a word.
Here are makeup brands with affiliate programs that can make you and your bank account pretty.
-
e.l.f Cosmetics
e.l.f. Cosmetics is a global makeup brand that sells a wide range of makeup products at affordable prices.
Commission: 9%
Cookie Duration: –
Affiliate Network: Viglink -
BH Cosmetics
“BH” probably means something else, but it may also be an acronym for the company’s tagline “Badass with a Heart”. Whatever it may be, this is a makeup brand for fearless individuals who dare to stand out.
Commission: 6%
Cookie Duration: 90 days
Affiliate Network: Rakuten Linkshare -
Benefit Cosmetics
Pioneers of the cheek and lip stain, their own Benetint was a bestseller that propelled them to makeup fame.
Promoting Benefit should not be a challenge given the brand’s popularity, but their short cookie duration might be too much of a challenge for the average affiliate marketer, more so for a beginner.
Commission: 4%
Cookie Duration: Limited
Affiliate Network: Rakuten Linkshare -
BLK/OPL
Known as Black Opal, this brand has created and sold makeup and skincare suited to women of color.
Commission: up to 9%
Cookie Duration: –
Affiliate Network: Rakuten Linkshare -
PÜR Cosmetics
Offering high-quality mineral-based makeup with skincare benefits, PÜR takes pride in their cruelty-free products.
Commission: 8%
Cookie Duration: 45 days
Affiliate Network: CJ Affiliate -
Makeup Geek
Connect with their Makeup Advisor and they will guide you to creating your own makeup palette with colors that are perfect for you.
Commission: 15%
Cookie Duration: 15 days
Affiliate Network: Refersion -
MAC Cosmetics
Popularly known for their wide range of long-lasting lipsticks.
Commission: 4%
Cookie Duration: 30 days
Affiliate Network: Rakuten Linkshare -
Stila Cosmetics
Another established and well-known makeup brand, Stila believes that our looks are authentic like our signatures.
Commission: 6%
Cookie Duration: 60 days
Affiliate Network: CJ Affiliate -
Smashbox
Known for their high-quality primers, foundations and lipsticks that give you picture-perfect look anywhere and anytime.
Commission: –
Cookie Duration: 7 days
Affiliate Network: FlexOffers -
Black Radiance
Affordable makeup and skincare line for women of all color and shade.
Commission: Competitive
Cookie Duration: 7 days
Affiliate Network: Rakuten Linkshare -
Tarte Cosmetics
Their claim as America’s #1 Concealer Brand may not be too far-fetched. Their commitment to providing natural, safe and cruelty-free cosmetics is 20-years strong.
Commission: 8%
Cookie Duration: –
Affiliate Network: Pepperjam -
Girlactik
Fun, flirty makeup for everyday wear.
Commission: 18%
Cookie Duration: 60 days
Affiliate Network: ShareASale -
Bobbi Brown
A makeup brand that made its mark by launching a long line of foundation that caters to all skin colors. They have since expanded to skincare.
Commission: 10%
Cookie Duration: –
Affiliate Network: VigLink/Sovrn -
Mineral Hygienics
They offer a complete line of mineral makeup that is good for your skin.
Commission:10%
Cookie Duration: 60 days
Affiliate Network: ShareASale
Hair Products Affiliate Programs
Dwayne “The Rock” Johnson and Vin Diesel may rock the “no-locks” look, but not everyone can. Whether it is in the salon, or shopping online for hair products or tools, we’re spending money to make sure that our hair remains our crowning glory.
In no particular order, below are a few hair care and hair product brands that currently have affiliate programs:
-
TopSecret
Create thicker, fuller hair with their patented air pump spray applicator that covers your scalp with natural keratin fibers.
Commission: 20%
Cookie Duration: 45 days
Affiliate Network: ShareASale -
Luxy Hair
Premium quality hair extensions, clip-ins and accessories. Typical prices for the extensions and clip-ins are between $100 to $250 so the commission is not as challenging as it looks.
Commission: US$10 for orders US$100 and up
Cookie Duration: 30 days
Affiliate Network: Impact -
Cuvée Beauty
“Every day should be a good hair day.” Thus, Cuvée Beauty’s range of hair care products are clinically-proven to make hair twice as strong and less prone to breakage.
Commission: 15%
Cookie Duration: 30 days
Affiliate Network: Impact -
Design Essentials
Premium hair care products that cleanses, conditions, and restores hair to its crowning glory.
Commission: 20%
Cookie Duration: 60%
Affiliate Network: CJ Affiliate -
Mo Mi Beauty
Handcrafted hair products made from quality and safe ingredients.
Commission: starts from 20%
Cookie Duration: 90 days
Affiliate Network: ShareASale -
SNI Natural Hair Care
Based in the UK, SNI Natural Hair Care sells their own unique line of hair products made of natural ingredients.
Commission: 10%
Cookie Duration: –
Affiliate Network: In-house
Skincare Affiliate Programs
Any beauty guru or vlogger worth watching or following will tell you to remove all that makeup at the end of the day, clean your face and moisturize.
People spend as much money on makeup as they do on skincare, which is why you’ll see popular labels branching out to have both.
This list will focus only on brands that have skincare products only, or have started as a skincare brand.
-
Sundaily
Gummy skincare that fights the signs of skin aging and stress from within. This is more of a supplement that you take versus a cream you put on your skin, but still adding this here as it is for skincare.
Commission: $50
Cookie Duration: 15 days
Affiliate Network: ShareASale -
Farmacy Skincare
“Farm-to-face skincare” that cleanses, hydrates and heals. From tapping into local, organic farms for their natural ingredients to 100% recyclable packaging, Farmacy Skincare is “green beauty” all the way.
Commission: up to 20%
Cookie Duration: –
Affiliate Network: ShareASale -
Colorescience
Get to #KnowBetterSkin through Colorescience’s array of skincare products that help prevent sun damage.
Commission: 5%
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate -
Wander Beauty
Everyday, multi-tasking beauty essentials made from clean, globally-sourced ingredients.
Commission: 15%
Cookie Duration: 30 days
Affiliate Network: VigLink/Sovrn -
XLASH Cosmetics
Scandinavian brand XLASH’s Cosmetics creates and sells various serums and creams, the most notable of which is their eyelash serum that they claim can get you longer eyelashes in 28 days.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate -
Apoterra
Handcrafted, effective, and eco-friendly skincare products.
Commission: 8%
Cookie Duration: 14 days
Affiliate Network: Rakuten Linkshare -
Erno Laszlo
What started as a lab in Budapest creating bespoke skincare in 1927 has grown to be the trusted skincare expert of celebrities the likes of Greta Garbo and Katharine Hepburn.
They may have since moved to Fifth Avenue, but Erno Laslo continues as a brand known for their personalized and groundbreaking skincare line.
Commission: starts from 6.4%
Cookie Duration: 30 days
Affiliate Network: FlexOffers -
Murad
Created by renowned dermatologist Dr. Howard Murad, the Murad skincare line has been creating high-performing skincare products since 1989.
Commission: 6.4%
Cookie Duration: 30 days
Affiliate Network: AWIN -
Follain
Creating and offering high-performing yet luxurious skincare made from the purest ingredients.
Commission: 20%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Paula’s Choice
Effective, safe and cruelty-free skincare line that addresses common issues from acne to wrinkles.
Commission: 7%
Cookie Duration: 30 days
Affiliate Network: Impact -
Alikay Naturals
Natural and organic, Alikay Naturals’ products have expanded over the years to include femminine care and baby products to their hair and skincare line.
Commission: 10%
Cookie Duration: –
Affiliate Network: ShareASale -
DeRose Health
Selling mostly wellness supplements, they have serums for the skin and hair.
Commission: 20% to 50% depending on the dollar value
Cookie Duration: 90 days
Affiliate Network: In-house -
Atolla
Delivers a truly personalized service by creating bespoke skincare products.
Commission: $25
Cookie Duration: 10 days
Affiliate Network: CJ Affiliate -
Priody Natural Cosmetics
On top of their high-quality skincare products, Priody offers free cosmetic consultation so you can be guided on which of their products will work best for you.
Commission: up to 25%
Cookie Duration: 50 days
Affiliate Network: CJ Affiliate -
Alchimie Forever
Developed in Switzerland by Dr. Luigi L. Polla, their efficacy of their skincare line is backed by clinical results.
Commission: 20%
Cookie Duration: 45 days
Affiliate Network: ShareASale -
Ayla
Not only do they offer a carefully-selected array of skincare and haircare products, they have well-trained Guides to help you select the right products.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Treat Beauty
Conconcting delectable treats for the skin and lips, Treat has products like birthday cake body butter and brown sugar smoothie face and body polish. All organic and cruelty-free.
Commission: 10%
Cookie Duration: –
Affiliate Network: ShareASale -
Thesis Beauty
Crafts skincare from certified organic ingredients; vegan and cruelty-free skincare in eco-friendly packaging for the whole family.
Commission: 10%
Cookie Network: 60 days
Affiliate Network: ShareASale -
Caley Cosmetics
They sell lipsticks and liners but their main product line is effective skincare made from all-natural ingredients.
Commission: 8%
Cookie Duration: –
Affiliate Network: In-house
Fragrance
Look good, smell good… feel good! Scents evoke memories and feelings, and are such big moneymakers, which is why you’ll find celebrities collaborating with perfume makers to create their own signature scents to sell.
Because who wouldn’t want to smell like JLo or Ariana Grande?
-
Skylar
Hypoallergenic, “safe” scents, lotions and creams made from natural ingredients.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
FragranceNet.com
Online retailer of popular perfume brands. They also sell skincare, makeup and hair care products.
Commission: 1 to 5%
Cookie Duration: –
Affiliate Network: Rakuten Linkshare -
Fragrance X
New York-based Fragrance X sells branded perfumes, colognes and soaps.
Commission: 10%
Cookie Duration: 45 days
Affiliate Network: CJ Affiliate -
Perfumania
American fragrance retailer with a large inventory of genuine designer perfumes for men and women.
Commission:10%
Cookie Duration: 45 days
Affiliate Network: CJ Affiliate
All-in One
These are popular brands that started with a fragrance or a lipstick and has since branched out to all other niches of the beauty industry, selling their own brand of makeup, skincare, even fashion.
Included in this category are beauty subscription boxes. The beauty products in these boxes were selected and sent as a package along with other products to subscribers. This system allows subscribers to try out different products and see which works best for them.
-
Yves Rocher
A huge French brand that produces and sells skincare, makeup and fragrance products.
Commission: 15%
Cookie Duration: 30 days
Affiliate Network: Viglink/Sovrn -
butter LONDON
The company started with toxin-free nail lacquer and has grown over the years to include high-quality and clean cosmetics for the face.
Commission: 15%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Avon US
Long-established makeup brand known the world over. They have a huge catalog spanning makeup, skincare, fragrance, fashion and jewelry.
Commission: up to 10%
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate -
Avon UK
This is the same Avon; only this is specific to their UK market.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: AWIN -
L’Occitane En Provence
From essential oil shampoos, L’Occitane now also creates and sells luxury skincare, fragrances, and bath and body products for men and women.
Commission: 6%
Cookie Duration: 30 days
Affiliate Network: Rakuten Linkshare -
Art Naturals
Their extensive line of premium health and beauty products include hair care, skincare, and even essential oils.
Commission: 7%
Cookie Duration: 90 days
Affiliate Network: FlexOffers -
Clinique
Well-known high-end subsidiary of Estee Lauder Companies, they sell makeup, skincare and fragrances.
Commission: 8%
Cookie Duration: 7 days
Affiliate Network: Rakuten Linkshare -
Elizabeth Arden
A prestigious beauty company known for its anti-aging skincare, fragrance and makeup.
Commission: 8%
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate -
Birchbox
They offer a monthly subscription box of selected hair and skincare products for both men and women. Products included in their beauty boxes are also sold on their website individually.
Commission: 5%
Cookie Duration: 7 days
Affiliate Network: Rakuten Linkshare -
Estee Lauder
Known the world over for their extensive line of skincare, makeup and fragrances.
Commission: 4%
Cookie Duration: 7 days
Affiliate Network: Rakuten Linkshare -
Petit Vour
With a large selection of vegan beauty products and brands, Petit Vour’s claim to be the #1 non-toxic vegan beauty box subscription service may just be right on point.
Commission: up to 20% for shop orders and 55% for beauty box subscription signups
Cookie Duration: 30 days
Affiliate Network: In-house -
Allure Beauty Box
Still enjoying a wide readership in both print and digital, Allure’s beauty box subscription is a good mix of editor-tested products rounded off with a mini-mag and free shipping.
Commission: $5
Cookie Duration: 30 days
Affiliate Network: Impact -
Pixi Beauty
Established UK beauty company. Their “fuss-free” makeup and multi-tasking, youth-enhancing skin care has a worldwide following.
Commission: 5%
Cookie Duration: 60 days
Affiliate Network: ShareASale -
100% Pure
Skincare and makeup that are 100% safe, natural and cruelty-free.
Commission: 8%
Cookie Duration: 45 days
Affiliate Network: Pepperjam -
Airbrush Makeup by Dinair
Wide range of foundation, hair, and airbrush tools and accessories. They also have Airtan kits.
Commission: 10%
Cookie Duration: 6 months
Affiliate Network: In-house -
Glossybox
With a wide range of brands and their own skincare line, Glossybox is able to deliver high-quality beauty products in beautiful packaging.
Commission: up to $20
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate
Beauty Tools
Here you’ll find affiliate programs from companies selling makeup brushes, sculpting wands, and other accessories to putting on skincare or makeup.
-
Conair
Established maker of hair dryers, straighteners and other hair styling tools.
Commission: 10%
Cookie Duration: –
Affiliate Network: FlexOffers -
Verseo
Online store of various beauty and wellness tools and accessories
Commission: up to 20%
Cookie Duration: 30 days
Affiliate Network: CJ Affiliate -
NailHugs
Branded nail appliqué for nail art.
Commission: 20%
Cookie Duration: 15 days
Affiliate Network: ShareASale -
BK Beauty
They create and sell luxurious makeup brushes and tools that deliver flawless application.
Commission: 15%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Lash Star Beauty
Professional and multi-dimensional false eyelashes
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
SBLA
Famous Hollywood makeup artist Spencer Barnes did not take the usual route of creating his own makeup line/ Instead, he sells “sculpting wands” that firm and lift the skin, solving skin-aging issues without the need for surgery.
Commission: 8%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Lash Envy Beauty
UK-based beauty company selling luxurious synthetic and fake mink eye lashes.
Commission: 30%
Cookie Duration: –
Affiliate Network: In-house
Beauty Online Stores
These are the Amazon.com of the beauty industry: popular online stores that sell equally popular makeup and skincare brands. Some of these have even begun to manufacture and sell their own makeup and skincare line.
-
Ulta
Ulta is an online store that sells major makeup brands like Kylie Cosmetics and Estee Lauder. They are an online one-stop shop offering makeup, skincare and fragrance.
Commission: 2%
Cookie Duration: 30 days
Affiliate Network: Impa -
Orabel
Online beauty store with a wide range of beauty and skincare products. Based in Canada.
Commission: 7%
Cookie Duration: 90 days
Affiliate Network: ShareASale -
LOOKFANTASTIC
LOOKFANTASTIC sells a wide range of makeup, skincare, hair and fragrance products from over 600 premium bands. Their main market is Europe.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: AWIN -
Cult Beauty
UK-based, one-stop hub for anything and everything to do with skincare and beauty. They carry well-known brands and cover skincare to fragrance.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: Rakuten Linkshare -
Beauty Bay
Beauty Bay is a unique mixture of well-known and unique brands, including their own line of skincare and makeup.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: AWIN -
The Detox Market
This is an online beauty store just like the others in this category, but their shop is made up of carefully selected high-performing “green beauty” products made from pure ingredients that are cruelty-free and guaranteed safe.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: Impact -
Beautylish
With over 100 brands covering makeup, skincare, hair… Even wellness, Beautylish’s expert advice and personal service are the icing on the cake.
Commission: 10%
Cookie Duration: –
Affiliate Network: ShareASale -
Style Korean
Korean company that sells and ships popular Korean makeup, skincare and food products around the world.
Commission: 7%
Cookie Duration: –
Affiliate Network: In-house -
Integrity Botanicals
Online “green beauty” store offering an assortment of natural and organic skincare, haircare, and makeup products.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
SkinStore
This is more than a skincare shop. They have brands covering makeup, beauty tools and fragrance which is why we have them in this niche instead of in the skincare niche.
Commission: 8%
Cookie Duration: 30 days
Affiliate Network: AWIN -
Sephora
Global beauty online retailer with markets in the US and Asia.
Commission: 5 to 10%
Cookie Duration: 24 hours
Affiliate Network: Rakuten Linkshare -
Dermstore
Carries a wide range of unique spa care and green beauty brands.
Commission: 15%
Cookie Duration: –
Affiliate Network: CJ Affiliate -
Fresh Fragrances and Cosmetics
Australian-based online store selling over 30,000 products ranging from men and women fragrances to skincare and makeup.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: Commission Factory -
Strawberrynet
Wide selection of major skincare, makeup, haircare and perfume brands at competitive prices.
Commission: 8%
Cookie Duration: 45 days
Affiliate Network: CJ Affiliate -
Camomile Beauty
Canadian beauty online retailer of green beauty and cruelty-free products.
Commission: 7%
Cookie Duration: 30 days
Affiliate Network: In-house -
Olive Young
From a health and beauty retail business in Korea, Olive Young slowly advanced to become a worldwide online beauty reseller.
Commission: 10%
Cookie Duration: 30 days
Affiliate Network: ShareASale -
Nordstrom
Popular online fashion and beauty retailer.
Commission: 2 to 20%
Cookie Duration: 14 days
Affiliate Network: Rakuten Linkshare
How to Promote Your Beauty Blog
No blog promotes itself. These are the best methods for promoting a beauty blog.
A beauty blog is like any other website or blog, and you can promote it through most conventional methods, such as social media marketing. You can’t use every tactic at once, so like I’ve always said, have a link-building plan or strategy guide to get you started. This will help you define your SEO and link-building goals and determine which methods work best for your site. Here are some other methods you can use to promote your beauty blog:
YouTube Marketing
Put all those how-to videos to good use. Make sure your videos are properly optimized and contain either your affiliate link or a link to the related content on your site. You may refer to this excellent information on video marketing: “Video Content: Super Fun! Super Effective.” You can also learn how to link back to your website (if you have one) from YouTube with this lesson on associated website annotations.
Blog and Forum Posting
There are a lot of other beauty blogs. Don’t be a snob! These blogs may be competition, but they are still in the same niche, so participating in discussions will do a lot more good for your site than harm.
Participating in blogs often leads to guest posting, since the website owner or blogger gains enough information about you through your comments to trust you. A guest post is great because it not only brings traffic to the site, but also gives you a backlink or two.
We actually teach you how to promote your site on websites and blogs in AffiloBlueprint, so if you’re interested in this method I’d check that out. It also teaches you how to build your blog, so if you’re thinking you’d like to build a beauty blog but haven’t yet, then I’d most definitely recommend it.
Content Strategy
It’s important that your site is always up-to-date with the current makeup trends as well as popular products. Reading up on what’s new will help with the planning and research of your posts so that you will be able to publish on a regular basis.
We have a whole variety of free lessons on content creation right here, but first I’d check out the blog post about building a strong content strategy here.
Remember that there are also other forms of content, like videos and infographics, that you can create for your site so as not to bore your readers. Keep a working schedule of where and when new posts are published and what they contain.
Having a few make-up tutorials as your core content with some updated info coming out regularly on a blog is a great way to go. This might sound like a lot of work, but new beauty products are coming out all the time. The more you keep your website up to date with the latest and greatest, the more you’ll encourage a following of people looking for MORE MAKEUP.
Email Marketing
Speaking of new products coming out all the time, if you build a mailing list you can make sales to people over and over again rather than losing them when they leave your site. This is especially useful for any niche that has a high rate of new products and deals, and luckily for you, this is one of those niches. You can check out our free lessons on email marketing here.
Can Beauty Blogs Give Way to Pretty Profits?
There are some low commission rates and high competition here which provides a challenge, but there’s a lot of demand for these products so there’s definitely potential.
Looking at the commissions these makeup affiliate programs give to affiliates, this isn’t going to be as lucrative as other niches unless you can get a lot of traffic and sales. In saying that, the popularity of this niche means that there is potential for you to do just that with the right marketing techniques.
You want to aim for a target audience of the kind of readers who like to go for a beauty “haul” (where they purchase lots of products at one time).
To beat out the high competition and conquer the low commission rates of these products, you really will need to constantly update your site with new content so as not to lose your readers and their interest. That’s going to be a major challenge, particularly if you’re not a writer.
Despite all this, a beauty blog is very appealing to me. For one thing, this is a niche where lady affiliate marketers with a passion for makeup and fashion can really dominate. You may not get paid much as far as commissions go, but some of those makeup affiliate programs offer freebies and/or affiliate discounts on makeup purchases that can more than make up for it.
This niche is definitely for those with a love for fashion and makeup. If you’re such a man or woman, then go for it! I’m sure that it’s going to be an enjoyable, rewarding endeavor for you.
Before you go I’d love to ask, do you know of any good makeup affiliate programs that I’ve missed? What types of makeup products are you interested in promoting? Let me know in the comments below.
AFFILIATE MARKETING
How to Capitalize On This Thriving Talent Pool to Drive Your Company’s Growth
Opinions expressed by Entrepreneur contributors are their own.
As business operations shift, executives and entrepreneurs are increasingly turning to an on-demand workforce that is simultaneously empowered by technology and drawn to purpose-driven projects.
Consider Upwork, whose 2020 Future of Workforce Pulse Report revealed that nearly 80% of hiring managers engaging freelancers feel confident about doing so. These hires provide coveted expertise — on a project-to-project basis — that entrepreneurs need to scale their operations without incurring long-term overhead costs.
This new market paradigm also promotes dynamism, with 79% of businesses agreeing that freelance talent enables greater innovativeness. Perhaps most telling, 84% of hiring managers utilizing it feel more assured about adapting to future disruption, compared to just 69% of those relying solely on full-time staff.
By capitalizing on freelance marketplaces, entrepreneurs can amplify employer branding, augment capabilities and future-proof organizations, even amid turbulence. As nearly 60% of hiring managers plan to increase engagement with freelancers over the next two years, the time is now for executives to realize their inherent potential.
Related: Navigating the Great Reshuffle: Why Your Employer Brand is Key in Recruiting Talent
The job market continues to shift
After a season of massive hiring, we’re back to seeing layoffs and downsizing. Companies are feeling the bloat—from unused office spaces with rising rent to oversized employee structures — and are shifting focus to hiring only the most essential positions. This leaves a critical talent gap needed for complex projects and specialized tasks. Highly skilled and specialized independents can fill this void.
A few key benefits to engaging them:
• Access to niche experts: Platforms like Toptal and Guru provide access to elite professionals from leading Fortune 500 companies and innovative startups. Whether the need is for a machine learning specialist, growth strategist or financial modeler, entrepreneurs can now curate on-demand teams that boast specialized skillsets, enabling them to focus investment on projects with the highest strategic value.
• Enhanced agility: Leading corporations increasingly “rent” skills by tapping freelance experts for initiatives involving new technologies or while entering unfamiliar markets. With niche contributors available to plug knowledge gaps, owners can explore ideas that once seemed unrealistic due to internal constraints—unlocking inventiveness and first-mover advantage.
• Stronger employment brand: Blending full-time employees with project-based freelancers signals a commitment to modernization and work-life balance. Offering both engaging work and flexibility will help draw exceptional candidates and help you compete with corporate giants for top-tier talent.
Related: Can Retirees Thrive in the Gig Economy? Navigating a Changed Workforce
Tips for capitalizing on gig talent
Having explored the forces reshaping work, executives may wonder how to effectively leverage freelance platforms. After all, how can you know you’re getting your money’s worth if a hire isn’t physically present full-time?
• Define projects clearly: Contract hires thrive when expectations and deadlines are established upfront. So, clearly, detail needs around deliverables, success metrics, required skills and projected time investments. Staying ahead when it comes to communication and expectations will help avoid headaches, including delays.
• Build loyalty with talent: The best independent professionals have options regarding the projects they accept. Study their profiles to discern passions and incentives. Offer interesting work, flexibility and strong communication to motivate interest and improve results.
• Manage collaboration: Provide steady context, feedback and guidance at each project stage, but also foster autonomy, even while directing efforts toward strategic goals. A dynamic balance of these qualities drives optimal outcomes.
• Continue expanding your talent pool: Add proven freelancers to an internal database for repeat engagements, and notify talent about new initiatives for which their expertise would provide an edge. Uncovering additional ways, freelancers can enhance the business deepens the relationship.
Related: Fill Your Talent Gap by Sourcing Candidates From the Veteran Community
Top platforms for connecting with talent
Now comes the hard part: finding contractors who bring fractional expertise sets. There are a growing number of platforms, of course, but I’ve found that the following stand out as leaders:
Fiverr: Ideal for execs seeking design, digital marketing, writing, video and admin support. Known for affordability and ease of posting jobs. It taps a global talent pool, too.
Upwork: A flexible platform that spans more than 150 skills. Used by everyone from small businesses to global enterprises. Strong at IT, development, design, finance and consulting.
Toptal: Focuses exclusively on the top 3% of talent. Best for expert software developers, designers, project managers and finance experts. All contributors are extensively vetted.
Contra: A growing independent platform that vets and connects both job candidates and hiring companies. Best of all, it doesn’t take a commission from projects.
Related: 3 Strategies to Optimize Your Hiring Process and Find the Best Employees
The numbers speak for themselves: businesses engaging freelance professionals report greater confidence and competitiveness, as well as the ability to withstand turbulence, yet legacy beliefs can still cause hesitancy among those keen to hire. Supported by such specialized collaborators, companies can explore new horizons unencumbered by a one-time narrow view of staffing models.
AFFILIATE MARKETING
Trump Media stock plummets again
Trump Media & Technology Group Corp (TMGT) shares plummeted after the entity filed to the U.S. Securities and Exchange Commission (SEC) to issue 21 million shares.
The parent company of social media platform Truth Social has approached the SEC with a Files S-1 Resale Registration Statement.
Trump shares nosedive after announcement
The shares in the company ended the day on the stock market a further 18% down on initial trading. The SEC filing states:
We are registering the resale by the Selling Securityholders named in this prospectus, or their permitted transferees, an aggregate of 146,108,680 shares of Common Stock, consisting of:
- 1,133,484 Placement Shares;
- Up to 14,316,050 Founder and Anchor Investors Shares;
- 744,020 Conversion Shares;
- 965,125 DWAC Compensation Shares;
- 690,000 TMTG Compensation Shares;
- 6,250,000 Alternative Financing Shares;
- 7,116,251 Private Warrant Shares;
- 143,750 Representative Shares; and
- 114,750,000 President Trump Shares.
This takes the overall fall down to nearly 60% of the launch price for the former President’s company stock. We reported earlier this month that the initial stock had fallen 20% in the first week of trading on the stock exchange.
Digital World Acquisition Corp merged with Trump Media in late February to a large fanfare. The highest mark for the much-talked-about stock came in at $66.22, so the dip to $26.61 is a catastrophic fall ahead of a potential further share issue.
The $52.77 plummet will be a costly one for the company, but as we reported last week, executives are still taking home sizeable compensation in this turbulent opening.
Leading figures at TMGT have been given promissory notes to the tune of $6.25 million.
This is broken down into $1.15 million for Chief Executive Officer Devin Nunes, $4.9 million for Chief Financial Officer Phillip Juhan, and $200,000 for Chief Operating Officer Andrew Northwall.
It will be an interesting read ahead to see if the SEC agrees on the share issue and one that will certainly impact the future of TMGT.
Image: Ideogram.
The post Trump Media stock plummets again appeared first on Due.
AFFILIATE MARKETING
Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Microsoft’s creations have impacted more than 1 billion users worldwide, helping successful innovators across industries. You can currently pick up a comprehensive collection of popular products that are primed to boost your productivity for a surprisingly low price.
For a limited time, purchase the Ultimate 2019 Microsoft Bundle, complete with Office, Project, Visio and Windows 11 Pro, at only $79.99 (reg. $927) by using coupon code ENJOY20. Pick up this full package for only a fraction of the standard cost through April 16 at 11:59 p.m. Pacific.
Offering an AI assistant, touchscreen options and personalized settings, Microsoft Windows 11 Pro packs new potential into your operating system. Enjoy higher speeds and greater security with an OS that delivers access to DirectX 12 Ultimate and Microsoft Teams.
Meanwhile, get right to work with Microsoft Office Professional Plus 2019, equipped with these programs:
- Access for keeping track of databases.
- Excel for diving into data.
- OneNote for enhanced note-taking.
- Outlook for maximized email management.
- PowerPoint for visual presentations.
- Publisher for graphic design needs.
- Word for creating text documents.
Microsoft Project provides everything you need for a large professional undertaking, with tools featuring budget management, schedule development, task assignments and workload analysis. Gain a greater feel on what’s working well and what’s not by examining automated progress reports. Plus, it’s prepared to sync with Microsoft Office.
Last but not least, Vizio is excellent for creating visual diagrams, floor plans, flow charts and more. Access 250,000 shapes and an array of templates that can be easily customized with data from compatible programs such as Microsoft Excel.
This bundle carries a store rating of 4.5 out of five based on verified buyer reviews, featuring March 2024 feedback that reads, “The installation was easy and it worked right away as expected. I will get another one in the future.”
Improve your production capabilities while accomplishing more professionally and personally by purchasing the Ultimate 2019 Microsoft Bundle, loaded with Office, Project, Visio and Windows 11 Pro, for only $79.99 (reg. $927) by using coupon code ENJOY20 through April 16 at 11:59 p.m. Pacific.
StackSocial prices subject to change.
-
PPC7 days ago
A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
-
WORDPRESS6 days ago
Turkish startup ikas attracts $20M for its e-commerce platform designed for small businesses
-
MARKETING5 days ago
Roundel Media Studio: What to Expect From Target’s New Self-Service Platform
-
SEO5 days ago
Google Limits News Links In California Over Proposed ‘Link Tax’ Law
-
MARKETING6 days ago
Unlocking the Power of AI Transcription for Enhanced Content Marketing Strategies
-
SEARCHENGINES6 days ago
Google Search Results Can Be Harmful & Dangerous In Some Cases
-
SEARCHENGINES5 days ago
Daily Search Forum Recap: April 12, 2024
-
SEO4 days ago
10 Paid Search & PPC Planning Best Practices