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EMAIL MARKETING

Here’s How To Get More People To Fill Out Your Email Survey

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When it comes to email surveys, you have to tread lightly. About a third of survey recipients tend to leave them unfinished, and the majority will dump them in their trash folders if they contain the word “Survey” in the subject line.

However, surveys are critical for remaining competitive. They’re a necessary component in understanding your consumer’s needs and making improvements to your products and marketing plans.

It’s not just that surveys run the risk of being time-consuming and boring for the recipient; spending time putting them together can be futile because marketers aren’t sure how many people will actually fill them out.

So, to simplify things and assist you in gaining critical consumer feedback, here are some best practices that will not only encourage your consumers to open your survey emails but also complete them.

13 Best Practices To Get Your Customers to Fill Out Your Email Surveys

1. It’s All About the Subject Lines

The email subject line is the first impression your recipients have of your email.  It can be the deciding factor in whether or not your emails are opened. It’s important to make the subject line stand out to set the tone for your survey.

Before you craft your subject line, take note that surveys aren’t everyone’s cup of tea. No one wants to answer those “Make the Company Better” surveys, and if your subject lines mention the word “Survey,” I’m afraid to say that you’ve already lost half the battle.

Try to write a subject line that involves your customer in the process, or, better yet, make it all about them.

Example:

Instead of: “Help us improve.”

Try: “Your expertise required” or “Let’s chat.”

You can easily see how the above subject lines involve the customer in a conversation and pulling them involving them. 

2. Personalization Is Key

74% of marketers say personalization increases customer engagement rates. But, email personalization isn’t just about using their names in the subject lines or within the email body; it’s more than that. It’s about taking advantage of details like your user’s demographics, their purchase history, how much money they’ve spent on your platform, etc., and using it for a highly targeted and personalized user experience.

Collecting and organizing this amount of data requires a versatile platform, so make sure you’re investing in a sophisticated email marketing platform that also comes with robust automation, and CRM capabilities built-in or that integrates well with other CRM platforms.

To personalize your email surveys, try sending one with their most recent purchase, asking them what their experience with that product is. 

Example:

Hey [Name],

273 customers love the [product] you also bought. We must say, you’ve got incredible taste!

Here’s what others are loving about this product:

[Customer testimonials on product]

We would certainly love to hear about your stories and experience with the product too.

What you’ve got to say? We’re all ears!

[link to survey]

Thanks!

3. Don’t Be Boring, Get Creative

Marketing is all about creativity.

Whether you’re creating an email survey, the subject line, or just writing your marketing content, you have to be creative. Otherwise, there’s no point in expecting any kind of return at all. 

Creative approaches get remembered and see results.

Remember that Pepsi commercial where a child is at a vending machine and buys two Coca-Cola cans, stands on them, and then buys a Pepsi can?

Creativity can take many forms: imagery, video, text, or any other media format. It hooks your customers, and when you have their full attention, they’re more compelled to take action.

And if you’re not an expert at writing creative email copy, you can always outsource your content creation by either an agency or a newsletter writing service.

Example:

A survey email by Just Right.

4. Use the Fact that People Love Incentives

Business is all about giving and then receiving. If you need a little extra help getting someone to complete a survey, try providing a discount on a product or service offering. 

Example:

Offer a 15% discount on their next purchase for taking the survey, and see how many survey responses you get. You can also try sending a unique discount code to those who completed the survey. 

Not everyone will redeem their offers, but this approach will show you the top-performing offers so you can adjust your marketing efforts accordingly. You’ll be able to see what products and services have a higher survey response rate and apply this knowledge to future survey efforts.

5. Brevity Never Goes Unappreciated

More than half of your customers will not go beyond the first few survey questions. Why?

People’s attention spans are only so big. If they don’t find the current item on their screen interesting enough, they’ll continue to scroll or move along to the next item on their to-do list. Keeping this in mind, create surveys that are short, simple, and as engaging as possible. 

One to three minutes should be the maximum time limit for filling out a survey, containing 10-15 questions maximum. This also shows your survey takers that you respect and value their time. 

6. Make it for Them, Not for You

If you mention how the survey will help you or your company to grow, it’s not going to keep your recipient’s attention very long, let alone encourage them to fill out the survey at all. Instead, show them how filling out the survey will benefit them.

Example:

Instead of: “This survey will help our company improve and grow.” 

Try: “By filling out this survey, you will help us to serve you better.”

7. Mention How Much Time Filling Out the Survey Will Take

If you want people to respond to your questions, make sure you state how long it will take them to do so. If the survey is lengthy and may take 10 minutes or more, tell the truth.

More than likely, survey takers will be more than happy to start this survey if they know how long it’ll take them. As stated earlier, this shows them that you respect their time, which builds trust and authenticity for your brand.

8. Combine Urgency With Incentives 

We already mentioned the power of offering incentives, but pair that with a sense of urgency, and you have a winning survey strategy. Adding urgency can increase your conversion rate and provide the feeling of FOMO, which a lot of people can’t refuse. 

Example:

“You’re eligible for a 20% discount on all our products. Complete this 5-step survey to grab it before midnight.”

You can also embed countdown timers in your emails and on the survey page to get people to take action fast.

9. Use Embedded Email Surveys

Using AMP-enabled embedded email forms or simply writing a question and then sending it can improve response rates because it’s more straightforward. The likelihood of getting people to participate in surveys increases since they’re not redirected to any external link.

10. Make the Survey Mobile-Friendly

Make sure your surveys render on mobile and are responsive on all devices.

Otherwise, if you send a survey link to people and it doesn’t work on their mobile devices, you run the risk of getting full participation. Make sure you check your survey beforehand on multiple devices to maximize your conversion rate.

11. Use a Powerful Call to Action

Like the email subject line, the call to action you include in your survey email may make or break whether or not your recipients fill out the survey.

Including a strong call to action is an important practice for email marketing. Why? Because it’s highly probable that readers will skip the email body and go directly to the CTA.

Since it may be the only thing your readers see, it’s crucial that it’s compelling enough to inspire action.

12. Be Thankful 

A good business always practices gratitude. Make sure you always thank your customers for their time.

First and foremost, it’s the polite thing to do. Second, it makes people feel acknowledged and special because, in reality, they’re doing you a favor. Third, this is also a way for you to confirm that you’ve received their answers. 

If possible, also deliver a custom message with a funny image or a video clip to make them laugh. This will surely make their day.

13. Track Engagement and Send Follow-Ups 

Implementing tracking for your surveys will help you analyze which questions your survey takers dropped off at, what your success rate is, and what questions are converting the best or worst. By analyzing this data, you can always come up with new and improved strategies to level up your survey game.

Moreover, using tools like Thrive Quiz Builder can help you both put together surveys and track each and every step of the flow.

It also minimizes your efforts by displaying all the necessary data you need to analyze, like which questions have a higher drop rate, what’s the completion rate, how many reached the results page, and how many shares your survey received.

Wrapping Up

An email list for your business is the most important asset you can ever have.

And to further maximize your efforts, you’ll always need to have a feedback system so you can see which changes have to be made in order to bring in more revenue and customers.

Surveys aren’t easy to conduct, so you have to make sure you’re using the appropriate survey software and tools, asking the right questions, keeping a check on whether your customers will answer them, and then interpreting their responses correctly in order to take actionable steps towards success.

I hope these little pieces of information will help your business craft out a better survey strategy so you can stay informed on what your customers like, what they don’t like, and areas your business can improve upon. 

Author Bio

Palash Nag is a freelance content marketer who covers all aspects of digital marketing that help businesses grow including SEO, content marketing, copywriting, social media and more. Connect with him on Twitter: @palashnagannu.

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EMAIL MARKETING

How to Create an Email Marketing Calendar in 2022

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How many batch and blast marketing emails do you get in a day? More importantly, how often do you mark all of them as “read” without actually reading them? 

Naturally, you don’t want to be just another brand that clutters your customers’ inboxes. So how then can you cut through the noise and ultimately increase your open and click-through rates?

There are two things that determine a successful email marketing campaign: consistency and proper segmentation.

This means that you should be able to reach the right audience, at the right time, with the right message. 

One way to ensure this is through an email marketing calendar

With one, you can plan, create, and schedule your emails for the best possible results.

There are many ways to create an email marketing calendar including using spreadsheets or tools specifically designed for planning. 

PromoPrep Email Calendar

Now, let’s talk about how you can create an email marketing calendar.

Be Clear on Your Goals for Your Email Campaigns

The first step to creating an email campaign calendar is to figure out what type of messages you want to share to your customers.

Do you want to:

  • Promote a new product or event?
  • Re-engage your customers?
  • Encourage them to check out items from their abandoned carts?
  • Launch a seasonal campaign tied to an upcoming sale?
  • Send a newsletter or useful content to establish your expertise in the field? 

Identifying your goals can help you tailor a strategy that makes sense to your recipients. From this list, you can then start to plan the kind of emails that you want to send out, and when they will be sent out. 

Determine the frequency of your send-outs for each campaign

Now that you have a list of campaigns that you want to launch through email, you can then plot these on your working calendar. 

For example, if you want to start sending a newsletter, what are the best practices in doing so? Your research might tell you that it is best sent once a month. You can then go ahead and plot this in your calendar. 

You might also want to run a sale monthly. If so, be sure to block out a day in your calendar for send out. 

The idea is to plot these emails on your calendar to give you a visual idea of how your quarter (or perhaps, year) is shaping up. You might notice that some months may be overloaded with emails and some have huge gaps in them. You can then adjust your emails accordingly—both for your subscribers and the marketing team’s benefit. 

Determine Your Segments

The last thing that you want to do is to send emails that are not relevant to your recipients. After all, not everyone is going to be on the same stage in your marketing funnel — so be sure to segment your emails based on where they are in their buyer’s journey.  

You can do this by determining which campaigns you want to send to everyone, and which ones should go to a specific set of people on your list.  Doing this after you have plotted the frequency of your send-outs will also help you determine which segments will be overloaded with emails and which ones aren’t getting enough attention. 

Actionable tip: for every email that you want to send out, be sure to ask yourself who should this email go to and who shouldn’t receive this email. For example, you don’t want to send a welcome series to someone who has been in your mailing list for a long time.

The better you get at organizing your emailing list, the more equipped you can be in providing better value through your content. This will help you send targeted messages to the right people.

Start Writing Down Potential Email Subject Lines

One of the challenges that marketers face when drafting their email content is in writing the subject line. It has to be catchy, relevant and provides the recipient with a sneak peek at what’s inside the email. In other words, it is a pain to write. 

However, it deserves special attention because it will determine whether your email will get opened or not. No matter how much time you’ve spent creating superb content, well-designed graphics, and hard-to-ignore promotions, all of this will be irrelevant if your subject line fails to catch your audience’s attention. 

A component this important should be planned ahead of time. 

Our advice: Come up with a list of your potential subject lines and run them through email subject line testers. Even with these steps, there’s still a possibility that you’ll end up with an entirely different subject line as your content takes shape — but this will help. 

Determine The Type of Content You Want To Share in Every Email

The next thing that you want to do is to determine the content that you want to include in each of your emails. Your task should then include pulling relevant articles from your blog, linking videos from your brand’s channel, and creating graphics for the body of your email. 

All of this should then be saved in a single folder dedicated to every campaign. This eliminates the possibility of sending the wrong graphics or linking the wrong video to your emails. 

Of course, after all, this, be sure to link each specific folder to the right entry in your email marketing calendar.

Finalize the dates and times of your send-outs

Now that you have a solid idea of what you’ll be sending out, who it will be sent to, and what the content of each email will be, it’s time to determine your publish dates and time. 

Be sure to research what the best practices are in sending out emails. For example, you might find out that the best days to send emails are Tuesdays, Wednesdays, and Thursdays. 

Plotting the send-out dates in your calendar lets you or your team manager plot the workflow so each member can be delegated a task with the corresponding deadlines—all in time for the publish date. 

Final Thoughts

Email marketing is all about providing relevant content to the right audience. While there is no single formula that can ensure positive results, coming up with a solid plan and a well-designed email marketing calendar is a good start. 

Just remember that your job as an email marketer does not end after the last email has been sent out. Be sure to constantly monitor each campaign’s performance, employ email A/B testing to improve open rates, and always be prepared to reevaluate and revise your approach. 

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EMAIL MARKETING

10 Tips On Effective Email Marketing For Mobile Apps in 2022

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If you are one of those who thinks email marketing does not work, then you are definitely missing out on a huge market opportunity.

The reason most people conclude email marketing is least relevant is that they aren’t doing it effectively.

An effective email marketing campaign will still produce tremendous results in 2022. It is a good way that top app development companies in the USA can get their messages out to their customers and clients and can also help to strengthen relationships.

There are basically three types of emails; marketing emails, transactional emails, and operational emails.

Marketing emails consist of a newsletter, announcements, sales promotions, and press releases. Companies send these emails to people who want to receive updates from them. These include; clients, affiliates, prospects etc. This is the type of email you get when you subscribe to a website’s newsletter.

Transactional emails are emails that are triggered by a customer’s action or activities. Some examples of transactional emails include welcome messages, registration confirmations, tracking information, sales receipt, invoice etc. Transactional emails have the best chance of being opened as they are trusted emails. They provide an opportunity for more engagement.

Operational emails communicate important information about a business to customers. This includes informing them of holidays closures, service unavailability, maintenance plans etc. This is one of the least successful emails as people tend to skip it quite frequently.

10 Tips On Effective Email Marketing For Mobile Apps in 2022

Below are ten tips for effective email marketing during mobile app development;


1. Building subscriber list:

The first step towards an effective email marketing campaign for mobile apps is building your subscriber list. Of course, who would you promote to if you don’t have any subscribers?

App development companies can encourage sign up by making sure subscriptions forms are available on their homepage and in every other location on their site. Some websites even have sign-up forms that hover over the page and follows the users as they scroll. It is not intrusive, yet it catches attention.

Another effective method of encouraging sign up is by explaining to readers what they stand to gain by subscribing, perhaps a free ebook, or tutorial.


2. Proper targeting:

In order to have an effective email marketing campaign in 2021, you must learn to target your emails to the right recipient.

One of the top reasons why email marketing fails is because mobile app development companies treat all subscribers as the same, hence sending blanket emails.

To have an effective email marketing campaign you must segregate appropriately. This will require you to gather as much data as possible pertaining to your subscribers; their geographical location, their buying habit etc.

This way, you can send your subscribers messages that resonate more with their needs and interest. This makes it more likely for them to take up your offer.


3. Personalization:

Personalizing your emails is also another proven way top app development companies can boost their email marketing campaign.

Rather than sending a generalized email to all your subscribers using the boring “dear reader”, you can replace this with the recipient’s name.

Current emailing software allows users to interchange the generalized address pattern with the recipient’s name. This creates a feeling of camaraderie and trust and increases the chance of your email being opened and read.


4. Keep it simple:

It gets pretty confusing and annoying when you open a webpage and you are bombarded by flashy graphics, huge fonts and some other elements that obstruct the main content of the page.

Most times people just abandon such pages and head to alternative one. In order to prevent irritating their audience and potential customers, top app development companies need to keep their layout as simple as possible.

You should make it look professional. A good number of people often mistake simplicity with being cheap or substandard, and complexity with top-notch. That is far from the truth. The most successful campaigns and websites (Facebook, Google, and Instagram etc.) are built on simplicity and ease of use.


5. A powerful call to action:

There is no point sending dozens of emails if you don’t tell your readers what you want them to do with.

Call-to-action is an important element of a successful email marketing campaign. It is the push that is sometimes needed to turn a reader into a customer.

A call to action can ask customers to make a purchase, to subscribe to a newsletter, click on a link, fill a survey form etc.

Email marketing example from Netflix.


6.Proper formatting:

The manner by which the content of your email is presented also goes a long way in determining the success of your campaign.

Firstly, learn to use catchy titles and engaging opening lines. Your opening lines must be geared at holding and sustaining the attention of your readers.

Your opening paragraphs must be such as to highlight the subject matter of the content. Do not beat around the bush, you will lose your readers before they get to the sweet part.

Also, mobile app developers have to observe proper formatting of their content so as to make them easily readable. This will include using short paragraphs, using keywords and phrases that are relevant to their content, using bullet points to allow their audience be able to skim through their content and identify the key points, using of images to illustrate message etc.


7. Ability to unsubscribe:

This may seem like a point that is a successful email marketing campaign but it is actually beneficial to it.

For some reasons, a subscriber may want to opt out of your mailing list. If they are unable to or they find extremely difficult to, they may flag your email as spam and this will cause you problems down the line.


8. Ensure it is mobile friendly:

We are in the age of smartphones where the majority of users access the web via their phones than on their desktops.

Therefore, to have a successful email marketing campaign top app development companies must ensure that their emails are mobile friendly.

They must be able to open on mobile without any of the elements of the email missing. One way to confirm how mobile friendly your emails are is to subscribe to your newsletter and then view it on your smartphone.

mobile-friendly-websites


9. Test:

Before you send out emails ensure that you test and double check your message. Make sure all the properties and links to the email are working properly.

You should also check it on different platforms and on a variety of mobile devices. For a more efficient testing, you can utilize tools like Litmus. This tool tests and provides screenshots of your email as it would appear on different email platforms.

It is bad practice to send mass email without testing. If there is any major error this could damage the credibility of your brand tremendously.


10. Monitor your data:

For an effective email marketing campaign to promote your mobile app, it is important that you monitor your data. Take note of how many of your subscribers actually opened their emails and how many carried out the expected action. Other information such as time of day people opened the messages is also equally important.

You can also read more about personalization of mobile app och evolution of app design articles to learn more about.

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How Does Storytelling Work And Why It Should Be Used In E-Mailing

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How Does Storytelling Work And Why It Should Be Used In E-Mailing

We tell each other stories all the time: at family dinners, at friendly parties, during office lunches, sharing photos on social media, shooting dozens of stories a day. And this information sits much more firmly in our heads than just the facts.

Because when we read stories, our brain uses not only the language part of the brain, which converts words into meanings but also the parts of the brain that deal with emotions. We imagine taste, smell, color, and movement by combining what we’ve heard with our own personal experiences.

What is storytelling, where does it come from and where is it used

Storytelling is a method of conveying information in the form of a story in order to engage the listener’s sensory and emotional experience.

It is the emotional connection to the brand and the company that determines the audience’s affection and trust. And a story is a great way to start this attachment. Storytelling is more than simply that. Any story resolves a conflict, “does irreparable good”, or solves a problem.

How storytelling works

Our brain only engages the left hemisphere when we hear boring facts. Stories include the right hemisphere, which generates images, pictures, emotions. It is a chemical reaction that produces oxytocin, which creates the trust necessary for the success of any deal. When you bring in the emotional connection created by the story, the client doesn’t need to be persuaded.

Commercial storytelling serves several functions.

  • Propaganda
  • Unification
  • Communication
  • Influence

Propaganda

Stories have the power to inspire, persuade, and convince. They have the potential to be long-lasting and drive others to do useful things. In early 2017, Nike, for example, promoted women’s freedom of choice in sports.

Unification

Stories help to shape a project’s, brand’s, and/or company’s culture and establish a common identity. Lego came up with a cute commercial, utilizing a sketch from one family’s life to demonstrate how to bring together customers and a company that creates cubes, after which parents stop walking barefoot in the house.

Communication

Stories inspire trust, and trust is the key to understanding. The greater the understanding, the more effective the communications that lead to the goal.

Influence

Stories inspire and build credibility. Steve Jobs was a brilliant entrepreneur, inventor, and industrial designer, as everyone knew. And when he gave his famous Stanford speech, the world recognized him as a wise man in whom one believes unconditionally.

Features of commercial stories

To build storytelling into a company’s marketing, you need to:

  • formulate the purpose of the story;
  • be client-oriented;
  • use the “situation-problem-solution” scheme;
  • show the audience the value of the brand;
  • if possible, use a story to engage the audience or make the client a full participant in it.

How to tell stories that people will believe

You don’t have to be a talented storyteller, creative research paper writer, or director to come up with a story. It is enough to take a plot, phenomenon, or event that really changed your life or the life of someone around you.

Stories can tell:

  • about the creation of the product;
  • about working with clients;
  • about successes and failures;
  • directly about the product;
  • about the company;
  • about anything in general, directly or indirectly related to your business.

Ways to tell a story

Marketers don’t just tell stories with text or video. It can be comics, cards, offline speeches, podcasts, other formats for presenting content, and even multimedia. The main thing is to follow the algorithm.

Storytelling algorithm

Analysis of the target audience for storytelling

True, but marketers and other associated professionals frequently overlook this step, despite the fact that any marketing activities, whether launching an ad campaign or implementing a new product, begins with research on the target audience.

Before telling a story to readers or listeners, you should assess their prior experiences and listening skills. After that, bet on the ones who are more loyal and receptive.

The main idea of storytelling

In marketing, a commercial story catches the user’s attention and establishes an emotional link to the brand, resulting in trust and leading the customer to take a specific action.

When starting to build storytelling in a company, a marketer should keep in mind that there is a story behind every fact. It begins the moment a fact is discovered, and its impact on the further course of events is obvious. This fact becomes important to a certain audience when it somehow affects the context of that audience.

Choosing a hero for storytelling

The stories that a company tells about its job or product are dependent on the client’s context – their life, habits, and interests – rather than the company itself. The main character could be the client’s image or the image of the relative (mother, spouse, child). It could also be a pet, a household object, or another familiar object.

The character is usually drawn from a living person, and the audience thinks, “Oh, this is what my mother would do, and this is what my friend would say”. The character must be completely understood in order for you to know exactly how he would act in a certain situation – for this, you must fully develop the character.

Choosing the plot

It’s not so much about the story itself in commercial storytelling as it is about the advantage the story will give. It is critical in marketing to demonstrate how the brand can solve the customer’s problem.

That’s why storytellers base their stories on the product’s usefulness to the customer. The basis of the story is usually as follows: the hero encounters a problem and solves it with the help of the company’s product.

Storytelling in email marketing

Companies that launch mailing lists often use numbers and a simple listing of facts, and don’t want to scatter the attention of subscribers. They think, if people have already opened the letter, let them get the “maximum benefit”. But why do they need this, if trust in the company has not yet been formed? And trust cannot arise without emotion.

Stories in letters that aren’t just numbers and facts, but also include a plot, characters, and emotional attachment, can affect readings, establish a relationship between the subscriber and the brand, and involve to use of the product.

Most consumers have already developed banner blindness and don’t notice the standard advertising in newsletters, but they are not yet accustomed to letters with stories. That’s why such emails draw attention to themselves.

Features of email storytelling

Content story emails are usually lengthy, but if your story holds the reader’s attention from the beginning, the recipient is more likely to finish the email and possibly take targeted action.

Important: storytelling in a letter begins with the subject and the preheader. No matter how exciting the story is in the letter, it may not be opened at all if the headline is boring.

Storytelling techniques in emails

You can tell stories in letters in the following ways:

  • Blog article announcements as standalone stories.
  • A short story that leads to a targeted action.
  • Letter from the blog editor.
  • Stories in article previewsю
  • Quotes and stories from the brand’s customersю
  • Stories with a brand mascot.
  • Cases.
  • Comics.

You can also include videos in mailings, tell jokes in letters, start a series of letters, conclude each letter with an intrigue – so the reader expects the next one, and use a variety of formats (text + photos + video) in your mailings.

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