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Google Ads Search Terms Report Stops Hiding All Searches

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Google Ads Search Terms Report Stops Hiding All Searches

Back in September 2020, Google announced it would show less search term data in the Google Ads Search Terms report. As you can imagine, the reklam- community was not happy. But something changed yesterday and all the search term data is now showing in that report.

We are not sure if this is a bug or a feature, but everyone is rushing to download the data just in case it is a bug. So go grab the data as soon as you possibly can, just in case this feature goes away.

A Reddit thread found through David Melamed on LinkedIn wrote:

I manage 30+ campaigns daily and some would only show 15-20 search terms on average, with a ton of impressions under the “other” category, hiding lower volume search terms. I logged in today to find 400 search terms on the same campaign, and 500+ from yesterday when I remember it only showing me 30 yesterday. New update?

David Melamed rightly said “All Google Advertisers should immediately download their Search Term Reports ASAP in case this is a bug that gets fixed.”

I am not sure if this is a bug and I didn’t see any formal announcement from Google about any changes to the Search Terms report in Google Ads – so go grab the data before it is too late.

Forumdiskussion kl Reddit.

Update: It seems like this no longer works, so maybe it was a bug?

Update 3: Google is working on giving us more data here, here is the confirmation:

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Google Workspace vs. Microsoft 365: Vilken är den bästa kontorssviten för företag?

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Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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