The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks...
Facebook-, Messenger- och Instagram-användare kommer nu att kunna hantera kontoinställningar – inklusive nya annonseringskontroller – på en, centraliserad plats. Ändringarna kan...
I går rapporterade vi att Google återigen hade skjutit tillbaka måldatumet för utfasning av tredjepartscookies på Chrome. De kommer nu att börja fasa ut dem...
According to the Wall Street Journal, Google has proposed separating parts of its ad-tech business to prevent an antitrust lawsuit by the U.S. Justice Department. Google...
Google erbjuder sig att spinoffa sin adtech-enhet för att avvärja en eventuell federal antitrustprocess. Men det föreslagna skulle bara flytta divisionen till moderbolaget...
Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the...
Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. This is part of a sweeping settlement...
Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating,...
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up...
NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the...
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