The National Vulnerability Database announced that a popular Google Analytics WordPress plugin installed in over 3 million was discovered to contain a Stored Cross-Site Scripting (XSS)...
Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline...
Google Analytics 4 (GA4) is rolling out in a rush, and if you’re reading this guide, you might be having a tough time figuring out how...
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The...
Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be...
Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this...
Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if...
Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. Google Analytics now supports regex for event creation and...
Augmented analytics is a tool that allows businesses and non-technical users to gain insights from their data more easily and quickly. Data drives all sound decision-making. It...
Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for many...