In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general...
When did your marketing team stop caring? Last week, I asked that question of a CMO at a B2B technology company. I surprised myself by asking...
When you’re designing or re-evaluating your business’s long-term game plan, it’s important to ensure you’re making all the right decisions. You need to think deeply about...
As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening...
Kundernas obeslutsamhet är nu en ledande anledning till att missa B2B-marknadsföring och försäljningspipeline och intäktsmål. Historiskt sett var status quo - att göra ingenting -...
Paper order forms, faxes and even old-fashioned phone calls still tend to dominate the wholesale sales process. While B2B is way behind B2C,...
Are you looking for a solution that allows you to build stronger relationships with B2B buyers? How about making data-driven content decisions and implementing...
Connected TV (CTV) is the fastest-growing digital ad channel, as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming...
The use of marketing in the metaverse has multiple benefits, including better user experience via immersive advertising and personalized communication. When asked how businesses are keeping...
Having leads for your B2B business is important as these are people you can reach out to that will lead to conversion optimisation and sales. However,...
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