Bid automation is one of the top debated topics in the digital marketing industry. It’s not a matter of why you should be using automation, but...
In conversations with clients, I find myself using a phrase like, “We can do that, but we need to make sure we grease the wheels of...
There are only two certain things in life: death and Google Ads updates. Google makes updates to its ads platform on a monthly basis and most...
The more aggressive your bids are, the more impression share you own, the more conversions you get. Simple, right? Well, not quite… Let’s start by breaking...
Coronavirus seems to be the topic of every news channel, industry, etc. So it is no surprise that it’s the primary topic of discussion PPC as...
Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical...
I am using this opportunity to remind you about Facebook’s mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This...
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