2022 landade Walmarts e-handelsförsäljning på imponerande 47,8 miljarder US-dollar. Det är upp nästan 11% jämfört med 2021. Konsumenter omfamnar Walmarts...
Now that we’ve officially settled into the new year, it’s important to reiterate that among the most effective ways to promote your business are Google Ads....
If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question,...
The header bidding technology started to develop in 2015, and has since helped many publishers to grow their revenue by as much as 40% (and even,...
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to...
Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so...
The programmatic arms race against Google continues. Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. Yahoo and Amobee followed suit of...
Looking to get a better understanding of LinkedIn ads, and how you can maximize your paid campaigns in the app? If so, then this listing is...
Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in...
Every ad platform has some degree of automated bidding. The decision to lean into giving ad platforms control over bids has gone from a hard no...