AFFILIATE MARKETING
Clicks and conversions lurk in Telegram channels for affiliate marketers, ET BrandEquity
Telegram is one of the most popular messaging apps in India – 384.06 million active users in the country (close to 55.5% of India’s total internet users). This is seconded only by WhatsApp which has 531,46 million active users. India is one of the largest markets for Telegram with 22% of lifetime app installs coming from the country.
Digital marketers have found a new way to leverage Telegram – for affiliate marketing. There are multiple advantages to using Telegram to market to audiences. The first and foremost advantage is that Telegram channels enable one-way communication to an unlimited number of subscribers. This is beneficial for broadcasting affiliate links, promotions, and content to a wider audience.
Another interesting way that an affiliate marketer can use Telegram is by utilising Telegram’s bots feature. Telegram supports bots capable of automating various tasks, such as posting from other social media platforms and scheduling posts.
Rohit Raj – founder of Discounts Deck, an affiliate marketing Twitter account that shares deals across product categories on X (formerly Twitter) comments that Telegram has proven to be a highly effective channel for generating link clicks and conversions for us. He explains that the platform’s instant notification system ensures that our offer messages reach users quickly, making it a perfect place for time-sensitive promotions or exclusive deals. This immediacy is particularly beneficial when promoting time-sensitive offers or limited-time discounts such as flash sales.
When it comes to link clicks and transactions – Raj estimates that on an average, If 1,000 users visited an affiliate link and 50 of them will complete the transactions. He draws attention to a specific Telegram feature that improves conversions – Telegram link previews that allow users to see a preview of the content before clicking.
“This can lead to higher click-through rates, as users can preview the offer and make an informed decision before navigating to the destination. However, It is worth noting that click-through and conversion rates can vary based on the products and time of posting, with lower-priced products generally having higher conversion rates than higher-priced ones,” he says.
What works in the favour of people Telegram provides more precise control over privacy settings, allowing users to determine who can view their phone number, profile picture, and last seen status. This flexibility contributes to a more comfortable and secure environment for users interacting with affiliate content.
Also, It is worth noting that the newly launched “Whatsapp Channels” mimic some of these features and may emerge as a competitor to Telegram in the future. When an affiliate marketer such as Raj wants to work with different affiliate networks or partners, they can participate in affiliate programs or networks relevant to their chosen niche, such as Amazon Associates, Flipkart Affiliate, and Admitad. Enrolling in these programs are typically free, and typically requires details about our Telegram channel or group, such as subscriber count, engagement metrics, and channel type.
“Affiliate networks use broadcasts to share important updates, promotional schedules, and guidelines, ensuring all affiliates receive information simultaneously and stay informed about ongoing campaigns. Also, Telegram’s file-sharing features are useful for exchanging documents, promotional creatives, and marketing materials like banners and graphics that affiliates may need for promotions.” says Raj.
When e-commerce sites host big ticket sales such as Amazon’s Great Indian Sale, the links on the Telegram channel typically see a good response. This is in part because during major sale events, users on the channel are actively seeking deals and discounts, making it a perfect time for affiliate marketers to engage with their audience.
“The urgency and excitement surrounding sale events often result in higher click-through rates, with users more inclined to explore and click on affiliate links offering discounts or exclusive deals during these periods. The time-sensitive nature of sale days can lead to faster conversions, as users in a buying mindset are more likely to promptly complete transactions, resulting in a spike in conversion rates,” says Raj.
The DiscountsDeck account has more followers on X (formerly Twitter) than on its Telegram Channel. But Raj tells us the organic reach on Twitter is lower when compared to Telegram, which is mainly influenced by factors such as timing of posts. Additionally, the conversion rates on Twitter are slightly lower than those on Telegram. On average, out of 1,000 users who visit an affiliate link, approximately 35-40 of them complete transactions.
The conversion rates for items in the mid-to-high price range, such as Smart TVs, appliances, and furniture, are higher on Twitter. In contrast, lower-priced products like clothing, bags, shoes, and groceries tend to have higher conversion rates on Telegram.
Festive seasons and sales are also typically when people buy essential items for their house such as air conditioners, refrigerators, mobile phones etc. Swati Bhargava , co-founder of Cashkaro calls these categories the best performing during festive season. The price wars on sites such as Amazon and Flipkarts and deep discounting also pushes traction.
According to Bhargava, Telegram users form a big part of the company’s audience. A Telegram group can have 2,00,000 members whereas a Telegram Channel can have an unlimited number of followers.
“Cashkaro has collaborated with the top 80 per cent of Telegrammers in India so that their affiliate links and deals are promoted in various Telegram channels. This is a high performing channel for us,” says Bhargava. The variety of products they sell ranges from beauty products to home furnishing to cryptocurrencies and financial products as well.
Puneet Dua, co-founder and CMO of Sportsbaazi, says that when it comes to branding and marketing, people tend to think about it from a retainer point of view – such as buying a billboard for X rupees per day, but that is a short time value in the modern marketing scheme.
People can leverage their social currency as influencers. When it comes to sporting events like the India versus Australia T20 series subject matter experts are talking on YouTube and Telegram about news and their thoughts, predictions etc. The subject matter experts also suggest to people how to invest and what kind of contests to engage with.
On Telegram – a user subscribes to content because he might relate to it or be interested in that information – such as stock market trading tips or . It’s not on the basis of say, a digital ad they saw. This is why Dua stresses on the importance of choosing the right affiliate marketers to work with, keeping in mind relevance to the category.
“An influencer with a million followers might result in the company getting 10 new users whereas someone who’s got around 100,000 followers might be able to help you get 100 new users. Depending on your media mix and messaging”, says Dua.
Dua explains that the channels feature on Telegram helps individuals pursue particular interests such as stock markets or sports, but the privacy features of Telegram ensure that it can be done anonymously. Some influencers also share links to their YouTube channel on Telegram. It provides for a way for them to get in touch with the audience in a casual way and have impromptu interactions with users.
These impromptu interactions especially work when real time sports tournaments are going on. That is the time when everyone is making their teams on Sportsbaazi. At a time like that, users might not be receptive to a full YouTube video but might be more open to text interactions from the influencers who might be seen as subject matter experts.
These websites were identified and recommended for blocking by the Indian Cybercrime Coordination Centre (I4C), an initiative of the Home Ministry aimed at addressing cybercrimes in a coordinated and comprehensive manner through its National Cybercrime Threat Analytics Unit (NCTAU), an official spokesperson said.
AFFILIATE MARKETING
How to Control the Way People Think About You
Opinions expressed by Entrepreneur contributors are their own.
In today’s digital age, where personal branding and public perception play a vital role in success, strategic PR efforts have become more important than ever. Ulyses Osuna, the founder of Influencer Press, joined our show to share valuable insights on the significance of PR, the evolving landscape, and the keys to achieving business growth while maintaining a fulfilling personal life.
One of the key takeaways from the conversation was the importance of strategic PR efforts in building a personal brand and shaping public perception. Ulyses emphasized that PR is not just about getting media coverage; it’s about controlling the narrative and shaping how others perceive you. By strategically positioning yourself and your brand through effective PR, you can influence public opinion and establish yourself as an authority in your field. Another crucial aspect discussed was the power of leveraging relationships and connections.
Ulyses highlighted the “Buglight Concept,” which involves utilizing the support and connections of others to achieve success. By building strong relationships and leveraging the networks of influential individuals, you can significantly expand your reach and influence. Ulyses’s own success with Influencer Press is a testament to the power of connections in the PR world. While professional success is undoubtedly important, Ulyses also stressed the significance of balancing personal time and fulfillment. In the pursuit of business growth, it’s easy to neglect personal well-being and relationships. However, Ulyses emphasized that true success lies in finding a balance between professional achievements and personal happiness.
By prioritizing personal time and fulfillment, entrepreneurs can sustain long-term growth and avoid burnout. In the ever-evolving landscape of PR, Ulyses highlighted the need for a clear mission when seeking press coverage. He emphasized the importance of aligning your brand with a cause or purpose that resonates with your target audience. By having a clear mission and purpose, you can attract media attention that aligns with your values and goals, ultimately enhancing your brand’s reputation and reach. Additionally, Ulyses discussed the importance of pricing services correctly and finding the right balance between personal involvement and business scalability.
The conversation also touched upon the dynamics of client relationships and the impact of showcasing external support. Ulyses emphasized the value of building strong relationships with clients and going above and beyond to exceed their expectations. Furthermore, he highlighted the importance of showcasing external support, such as media coverage or endorsements, to establish credibility and attract new clients. Ulyses’s own podcast, The Blacklist, where he shares insights and interviews successful entrepreneurs, was also discussed. He explained that launching the podcast was a way to give back to the entrepreneurial community and share valuable knowledge.
By continuously learning from others and implementing breakthrough ideas, Ulyses emphasized the importance of immediate action and continuous improvement for business growth. In conclusion, strategic PR efforts are essential for building a strong personal brand and controlling the narrative in today’s digital age. By leveraging relationships, finding a balance between personal and professional life, and having a clear mission, entrepreneurs can shape public perception, expand their reach, and achieve long-term success. Ulyses Osuna’s insights serve as a valuable guide for those looking to navigate the ever-changing landscape of PR and personal branding.
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AFFILIATE MARKETING
Set Your Team up for Success and Let Them Browse the Internet Faster
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
According to TeamStage, 31 percent of employees waste about a half hour each day, and the top 10 percent of them can waste as much as three hours in a day. Part of that might be attitude, but the other part might be hangups caused by internet speed and advertisements. To nip that lost time in the bud, consider equipping yourself or your team with a tool to help stay on task.
From April 15 through 21, this five-year subscription to Control D Some Control Plan is on sale for just $34.97 (reg. $120). This is the best price for this deal online. This tool is designed to help users browse and use the internet faster while also blocking ads.
Control D is described as a “one-touch solution” for taking control over the productivity of your computer and internet usage. The deal supports use for up to ten devices, and it empowers each user to block advertisements, enjoy faster browsing, and set internet safety rules and restrictions for kids.
Control D’s bandwidth is substantial. It can accommodate up to 10,000 custom rules, block more than 300 servers, support multiple profiles, and unlimited usage. This robust and well-designed tool is a reliable option for any business leader who wants to liberate themselves or team members from distractions online.
Control D is rated a perfect 5/5 stars on Product Hunt.
Remember that from April 15 through 21, this 5-year subscription to Control D Some Control Plan is on sale for just $34.97 (reg. $120)—the best price on the web.
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AFFILIATE MARKETING
Grab Microsoft Project Professional 2021 for $20 During This Flash Sale
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
If you’re in charge of a business and you don’t have a clear understanding of how to approach projects in an organized and effective manner, that’s a problem. Like many leaders before you, consider leaning on software that’s designed to streamline the project workflow for companies representing a wide range of industries.
A rate that will only be available from April 19 through 22, you can get Microsoft Professional 2021 for just $19.97 (reg. $249).
This well-reviewed software comes with a range of pre-built templates that you can use to set your project off on the right foot. It supports a number of helpful functions like building complex schedules with varying timelines, auto-populating those schedules in instances where it can, and submitting timesheets that can be distinguished by project work and non-project work.
Some additional features of Microsoft Project Professional that can help entrepreneurs and their teams include what-if scenario generation capabilities. Microsoft Project Professional also allows you to sync projects on your local server with those online, which is massively helpful for remote teams.
Its comprehensive and well-curated offerings are part of why Project Professional is rated an average of 4.7/5 stars on the Entrepreneur Store.
Don’t miss this limited-time opportunity to make a worthwhile investment in your business for the price of a beer at the ball game.
A price that will only last from April 19 through 22, you can get Microsoft Professional 2021 for just $19.97 (reg. $249).
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